Application and analysis of IDEO user research method

In Baidu's commercial product, the user type is very complex, the user role is affected by the enterprise organization structure, its behavior also by the colleague cooperation relations influence, uses the social Network Diagram (Social network Mapping) The idea to comb their social network relations. The information collection phase is focused on in-depth interviews, allowing users to list the associated people, then grouped, and marking the tools used to communicate with these people, to image the abstract social network.

I. Concept

Ideo as a leading international company in design and innovation, the key to its success lies in the understanding of the user, before the product design, IDEO users to in-depth insights, emphasizing from the real user to get inspiration and imagination.

IDEO method Card is a IDEO company out of a set of cards, a total of 51, the back is written 51 different methods of research, the positive is to represent the various methods of image images. A set of methodologies for the study of user behavior, product strategy and market analysis are developed by summarizing, classifying and summarizing the methods and experiences used in practical projects.

Content is divided into four categories: learn analysis, look observation, ask guidance, try experience, these four categories is also a good design must be indispensable link. These methods are not ideo original, and many methods are more common in psychological experiments and anthropological studies. The aim is to provide inspiration to designers with innovative ideals and to provide new research ideas for user researchers.

Two. Actual combat

Social Network Diagram (Social network Mapping) is a qualitative research method in "observation". Document the different types of social relationships within a user group, and then create a network of interactions between them to understand the relationships and industry relationships in a workgroup.

In Baidu's commercial product, the user type is very complex, the user role is affected by the enterprise organization structure, its behavior also by the colleague cooperation relations influence, uses the social Network Diagram (Social network Mapping) The idea to comb their social network relations. The information collection phase is focused on in-depth interviews, allowing users to list the associated people, then grouped, and marking the tools used to communicate with these people, to image the abstract social network.

such as a product of the user's work function is roughly divided into five categories: responsible, monitoring statistics, site content management and optimization, placement optimization, customer service. Finally, we have the image to express their relationship. In the diagram, it is important to associate the schema, not the actual location.

From the diagram, you can get:

Can understand the overall distribution of social relations, organizational structure and business processes.

Taking the core user as the center point, this paper studies its interaction details with other related objects, and concludes the behavior pattern of the user.

In addition, you can find the current information missing part, from which to find the next research concerns.

Besides studying the relationship between people and people, the method can also use the type of process to study the relationship between people and products, the relationship between people and information, the relationship between products and products.

Three. Summary

The meaning of this card for the UED team lies in two ways:

Inspire everyone's innovative thinking, from a number of angles to think about design and research, so that research to develop design opportunities.

Easy to master and summarize the work of the theoretical methods, forming their own perfect, effective methodology, more powerful support design work.

There will be opportunities to share other methods of application and analysis in the future.

Author: lisa_d

Article Source: Baidu Commercial Product user Experience Department reproduced please indicate the source link.