Application of Baidu webmaster tools in seo

Since Baidu launched the webmaster tool, it has been criticized by the majority of webmasters. Although it has very few functions, far less than the requirements of the majority of webmasters, but these few simple functions, but for us to solve a lot of seo problems.

I. The external link analysis function tells us how to send text external links.

In webmaster tools, there is an external link analysis. Take a closer look at your external links and you will find that Baidu can easily include text links.

 

Let's look at the red box above. This is an article I posted on the A5 Forum. Add a text link at the end of the article:

We found that Baidu not only recognized the text link, but also used the text before the link as the link name, which is equivalent to the role of the anchor text. So we should put your link keywords in front of the link when making text outer links, so that Baidu can recognize them normally.

II. Use the external chain analysis function to cleverly obtain competitor data

Analyzing competitors is an important part of seo work. Only by fully understanding competitors can we surpass them. The external link analysis function provides sufficient data for us to obtain the external links of our competitors.

 

For example, we can easily obtain the number of valid external links that a competitor currently has through "linking to the domain of your website". The types of these external links are published on the website. You can use the "linked webpage" to obtain the topics or pages optimized by competitors. The "link name" shows the key words optimized by competitors, and can easily collect the key words of competitors for my use.

3. Improve website access speed based on the "page optimization suggestions" function

As we all know, website access speed affects rankings. We can optimize the pages on the website based on the "page optimization recommendations. For example, we can cache static resources, compress elements, merge domain names, cancel redirection, merge CSS and JS files as recommended to speed up page access. If the access speed of a single page is only increased by 0.1 seconds, and your website has a total of 10000 pages, the overall access speed of your website is a qualitative leap.

4. Make full use of the Ping function

If your website is a blog, this function is very practical. The Ping function is used for a blog to quickly notify Baidu of content updates, so that Baidu can capture and update content in a timely manner. Generally, blog programs use the Ping function to directly add Baidu's Ping address in the background. Baidu Ping address: http://www.baidu.com/ping/rpc2.