Application of mobile video in 2.5G and 3G networks

Niewandong: Leaders, ladies and gentlemen, first of all, I would like to thank the organizers and organizers of this event, I feel that the topic of this conference is very good, wireless entertainment, subversion of your life. In fact, from the perspective of industrial chain environment, I think that the topic of entertainment is not an easy topic, it should be said that from my side of the development of some countries in the actual situation, for us CDSP, is also a challenge, The topic I share with you today is how to implement mobile video services on the 2.5 and 3 generation networks, we want to create more happiness in everyone's hands, and I think this is also in line with the theme of our whole General Assembly today.

Today I want to put about the rich years of electronic some basic situation, now rich technology has been able to mature for the various business partners to provide services, the first is based on mobile multimedia services, the following is based on broadband services, the violet color part is presented to a new aec++ of a service, That is, we are very accustomed to also like, through the MP3 format to achieve the CD's music quality, while achieving the original storage capacity of five minutes of compression, compression two more, it can better in the narrow-band situation for everyone to provide better quality.

Rich year is also the earliest in China will be the latest 3DPP commercialization of enterprises, rich years of electronic This program has been successfully implemented in GPS and CDMA, such as downloading and playback services. Rich years of electronics should be said to support mobile terminals and different operating terminals of the enterprise, but also make our Chinese operators from the narrow-band environment to serve the Chinese users become a possibility, It should be said that rich-year innovation is a solution to a 2.5 generation to 3G generation between a large platform across, it should be said that what we have done is still worthy of our satisfaction, and also because the rich years made a lot of contributions, in 2004 September 30, the evaluation of the Year as the 2004 global electronics forefront.

In retrospect, in the 90, some of the entertainment services, as technology continued to innovate, to provide more and better services, before we found a very good film, to buy a movie ticket, before the newspaper, and finally through some online navigation can go to some cinemas, or very good website to buy, now, We are in Japan, Korea, and other relatively developed areas, can be purchased in real time, if we are to a friend to send a question, the previous is to call, is now sent e-mail, to now, we can send through the broadcast, the continuous maturation of technology has created a colorful world, The habits of life are constantly changing. (Computer science)

From 2.5 generation to 3 generations, with the industry more and more good, with the environment more and more mature, we see more and more services have been pushed out, to 3g,mp3 music playback, the weak group of guardianship and so on solution, why say first see 3G and then see 2.5G? In fact, we do not pay attention to technological innovation, technological innovation to the enterprise brought a lot of vitality, but also not only in the change of the industry environment, very fortunate, but also very gratified that we rich in technology, survival in the modern environment, if you are concerned about the 3DPP software will find, Only China is the most disciplined in respecting the 3G platform division, the real 3G era, many Japanese and Korean operators immediately faced many real problems, is the frequency of the problem, how to solve, and our Chinese environment is very good, why put the KDDI in a major example? In fact, in China's market it is an absolute leader in the task. COM has been squeezed to 20% to 30%, of course, in addition to its network, but also in the Du way to achieve, in fact, now KDDI has been in the world for Japanese customers to provide a considerable number of services. I would like to cite a simple example, now due to the gradual resolution of bandwidth frequency, KDDI including Japan and South Korea Service chamber to provide more and more CD-quality music, more and more humane, will be respected by mobile end-users.

This is practiced in Korea, including movies, television, music, video, which has done quite well. Many of the so-called live programs we see now are edited in the background, after the editing is done, the (DC) provides the scene, no matter what happens on the scene is actually spread up, including talk show, in the television media, it should be said that the European and American experience is much richer.

Here I feel the need to draw on one, in the previous speaker's view, the success of the Japan-Korea model lies in their success in (M), in that they have a very accurate grasp of the needs of users, can clearly achieve their own business, including some of the latest news, news channels of the report, can be through ( Infomation), why some of Japan's communications industry and various industries are very close, because they are in the trading industry applications, indeed for the industry as a whole, for the development of various industries to provide their own information value, the information industry needs to develop well, Because it is to support a society needs three major industries, one is energy, in addition, traffic, traffic, the need for logistics, the other one is the most important information, information to provide good, will greatly reduce the cost of transactions, but also greatly change the original industry of a resource, high consumption, low output status, but we see in the country, The value of CPSP creation is small, but the contribution to society as a whole is very large. Now a lot of CP and SP enjoy, in the end users to create pain at the same time bring their own happiness, I think this is not normal.

I contact some foreign friends, they are in the SARS period, the basic is in the Home Office, and their own career and work as fun, I think this is the future of entertainment and industry combined a closer trend, for operators this point of view, of course, not only refers to China Mobile and unicom.

A high degree of automation really let the terminal become a part of the human body, so that can meet the real needs of people, that is, we put forward the "science and technology people-oriented", the terminal also needs a stronger expressiveness. We can see that, starting with the 2 generation, after 2.5 generations, we can see that terminals are becoming more and more flexible, more and more liberal, their experience more and more rich, more adept at using these new technologies to achieve their needs, from the original plain text, to the current voice, video and more services, from the network this piece, The continuous development of business, quality is also getting better and great changes, the technological innovation is actually to meet more personalized needs, in the process also gradually let the dream become a reality, just began to contact the phone, think the phone is a ears, now we have turned it into a clairvoyant, And it's in real time.

We believe that in the long-term development process, is the user's demand to guide the entire delivery of service changes, technology drivers and application drivers I think it is two to drive the development of mobile applications service wheels, it is unrealistic to lose any. I remember Bill Gates said a word, if you serve the technology as God, it is like a man with a hammer, he saw every black spot on the wall, he thought should go to hammer, in fact, this view is wrong.

Low code flow, high resolution, the use of international advanced audio and video, mainly the image of the decoding standard, a comprehensive solution actually in the middle of this part has done an online live, including the industry based on some applications, online education classes, including some entertainment contacts, are through this to achieve.

Now we can provide some services, news, television, film, entertainment, music, as well as more professional services, in the music section, it should be said in addition to our current live broadcast, music on demand, you can also provide aac++ the latest CD music downloads, it downloads very fast, live broadcast, including music studio , video this piece, high-definition download all day long, television coverage, including shooting highlights, such as the brilliant dunk. We think that the 3G will come true after but to emphasize that, 280K of things, if using a most efficient codec method to achieve, it can be achieved in 200K around almost no impact and not change the source of information at the same time, which means that the same service, end users in the enjoyment of their services , the most critical point of the end-user download process, because the high compression scheme greatly reduced the user download time, which also means that the same 200 K service, in accordance with the three cents per K, you can save the user two dollars to three dollars. Through the GPS network, the rich years of implementation is already expressed to the end-user acceptable level, this is very meaningful, regardless of the operator, or the need for expansion of the media organizations, are very practical significance, we have achieved it, not everyone expected to 3G we can see through the mobile phone, We have changed this reality. Other hot applications, including video chat, mobile karaoke, mobile monitoring, including some in the traffic, military applications and so on.

To say H264, its unparalleled will become a mainstream technology in the future, it integrates the standard of video decompression, I put the general situation of the product to explain to you, what is the benefit? Can greatly reduce the cost of carrier procurement, it is indeed relatively high security, and the cost is almost free. In the large user volume pressure test this piece beforehand has a consideration, say an example, very easy also very hasty on, on the later found that one is a considerable amount of resources, in addition to a large number of users, the system is in operation, but actually no longer accepted, the terminal player can really put some good, Very new applications and end-user needs are bundled together to tie the end-user experience to one another, and we are actually developing it in large quantities, because the more terminal business is available, the easier it is to nurture the market. At the same time we are also for some business partners to provide some real-time coding and decoding procedures for their program processing and production.

This is a live broadcast. Responsible for the management, through streaming media server to the end user to provide live service, it should be said that the cost of implementation is very low, can greatly reduce everyone to enjoy the cost of this innovation, including our backstage management system are very perfect, user development reports, User Browsing column classification report, etc., can encourage some users to use, The user's consumption habits and so on analysis. This is a monitoring system that eliminates obstacles to the platform in a timely manner.

We are in the 3G Video application technology development aspect, with the Hong Kong Telecom Company, everyone in the follow-up to some of the developments, including some future problems, we have now begun to solve, we have begun in the context of the (G) aspects of the test in the support terminal this piece, now look, Rich years have fully realized a number of high-end players in the technology development, we are pursuing a close and telecom operators to work together to eliminate obstacles to cooperation. (Play music) continuous research and development-based on aac+ music player. Fuhnian and AT&T, Sony, Dolby, Nokia and other companies to cooperate to develop a 21st century as the data compression mode of AA audio format. Aac+ is a new standard for professional audio and is currently the latest in MPEG audio format, up to five times times higher than the MP3 quality.

Everyone's expectation of the Chinese market, the development of China's market will not say, from the point of view of the application efficiency, each application for the application and SP to create the profit, voice is the most basic, including some browsing, SMS, JAVA, download, from the application of the word download, it created a relatively substantial profit.

We provide a platform through our own good technology to achieve a consolidation by providing services to operators and to the end market. Our own positioning, including the large SP and CP vendors, are very easy to complement each other, it should be said that we and the end of the cooperation between the manufacturers are very good prospects.

Media industry I analyze, the application of mobile multimedia in radio and television industry The most common is the broadcasting field, as the director of Yang said just now, industry convergence is intensifying, through the industry open, has gradually broken the industry barriers, and now the media change is also through broadband, including the way to achieve the Internet, The broadcasting of programmes and the diversity of services, actually increased their own value, the original media profit model is advertising, advertisers and advertising is actually high quality of the media a kind of intangible damage, a lot of good films, we inadvertently see an advertisement, I think we will immediately cut the program past, How will the value of the media be reflected in the future? The embodiment of the media value is to really put his own editors and according to the user needs of the content is very effective to the hands of his potential users. I remember that China Mobile's boss once said a word, we are facing an emerging market, and we also think that this is a golden road, but our marketing is not pointing to the public? I think now our marketing strategy, including methods have a lot to improve the place, I do not believe that users in mobile dream online in order to find a service he likes, willing to endure seven or eight minutes of time link, OK, link, OK, until the link four or five times to find, it is very painful. The media is also to be through various methods, more effective to find its potential users, family units, a large number of rich programs can only be broadcast one-time, for a specific user group of programs, can not do a space for the user group of the instant program playback.

In the advent of the wireless internet era, the real realization of a personalized service anytime, anywhere, increasingly perfect network also provides a good personalized service, and the user's needs have been met, we always seek to focus on the user experience, we should reflect on the actual, how can we sell the product to customers? We said that we have to test 100 points, I think must be a very clear plan, how can I get 100 points, every day, the slogan is no practical significance.