Application of Questionnaire Survey method: summary of NetEase Questionnaire survey project

First, why choose the Questionnaire survey method

Product side for the use of research projects proposed by the following:

At first glance, the demand is more and more miscellaneous, it seems impossible to solve all the problems in one way. After repeated and product side of the communication, you can dig out their hearts most want to know content. To sort it out, it becomes the following form:

In addition to showing the above situation of NetEase XX users, the end result also involves a variety of categories of respondents and different categories of users on specific topics of the horizontal comparison-this may be more important.

The questionnaire survey method is especially suitable for investigation: User's use purpose, behavior habit, attitude and opinion, demographic information, which is not suitable to explore new and vague needs of users.

Therefore, this research project is suitable to choose the questionnaire survey method as the main method (simultaneously chooses the interview method, the operational data makes the supplementary reference).