Are you really going to make money with blockchain? On the business thinking of blockchain

Blockchain is one of the hottest technical terms of the last two years, and it is considered to be the core technology that has the potential to trigger the fifth round of disruptive revolutions, and most people are consensus about how the blockchain really changes the world. With the traditional industry gradually joined the block chain army, I found in the actual block chain, we have a lot of common misunderstanding. I'll talk about the bottom of the blockchain, but it's the core-blockchain business thinking.

"Blockchain is not a distributed ledger." "

Recently, many friends from various industries have talked a lot, they want to use blockchain for business, either reduce operating costs, or generate new business value. But when it comes to the positioning of blockchain, they tend to put forward a limited view of the "blockchain, is to share the database." For them, the blockchain is a distributed ledger, the partners run a set of databases, the data becomes transparent, the essence is a reduction in the cost of data communication tools.

Companies with this mindset tend to quickly set up a blockchain development team, spend months and a lot of budget to make a blockchain system, and finally found that development is difficult, computational efficiency is not as good as before. The crux of this thinking is that the blockchain is treated purely as a tool, without understanding the business logic of the blockchain and hard to move the hard sleeve. Like internet thinking, it is not a simple app or website, but in shaping a new way of upstream and downstream services and information transmission, which is the result of the repeated thinking and repositioning of their own business ecology.

thinking transformation-Blockchain ecological thinking

To get blockchain thinking, you need to accept two concepts:

1. The traditional trust mechanism based on acquaintance is transformed into an open trust mechanism based on technology.

2, the liquidity of assets will become omnipotent, it can be said, as long as someone's place, can let assets flow up.

How to understand both of these concepts. The following is an example of a domestic commercial-landed blockchain "Bumong blockchain":

Bumong Blockchain is a digital asset network, and insurance Card (Sunshine Insurance) is one of the digital assets on the chain. If the sunshine Insurance is only to let the data record in the blockchain, to ensure that the data is not tamper-proof, improve the credibility of the product, this income for the Sunshine Insurance is very small. Because the operation efficiency of the blockchain is essentially lower than the central server, and Sunshine Insurance as one of the seven insurance groups in China, its credibility is very strong.

Why should sunshine insurance use blockchain?

Let's just imagine that if the insurance is to be sold, it needs to sign a sales contract with a specific channel. For example, sunshine Insurance to sell accident risk in Ctrip, need to sign a contract with Ctrip. This is based on mutual business through actual communication, understanding of each other's business based on the resulting trust, and ultimately decided to trade.

If you use Blockchain, sunshine Insurance can see the transaction data generated by other companies on the chain and decide whether to cooperate with this completely real data. The process of building trust depends on technology, not manpower. This confirms the first view above: The Open trust mechanism based on technology.

Second, there is the possibility of cooperation between sunshine Insurance and any organization on the chain. For example, it wants digital gold to be able to buy insurance, so it can work with the chain of "Gold fragrant gold", and it wants to buy insurance for business points, so it can work with the chain of "gathering treasure". It can be said that all the assets on the chain can be circulated, and all the channels on the chain are open. This confirms the second point above: the liquidity of assets will become omnipotent.

Blockchain is more than technology

Blockchain is a kind of technology, it is a new business ecology, if only the blockchain is positioned as it tools, it is a failure and loss of practical value. Who can understand deeply and grasp this new idea, can become the first to eat crab people.