As the source of the search supply chain, did you produce garbage or boutique?

What is the most commonly heard in life? Production supply chain, power supply chain, also as a huge Chinese search field also has its own industrial chain, search engine in the middle platform, the terminal of the supply chain is to search users, the source of the supply chain (site) is China's 200 webmaster services site. The source of the supply chain is whether the garbage or the products directly affect the health of the whole supply chain, growth and how much benefit can be produced.

Search the source of the supply chain (website) is garbage or boutique is not based on the owner's awareness of the premise, he needs the supply chain of the intermediary platform to control, but also can be said to be the search engine filter, as well as the search engine constantly changing the algorithm produced by the quality of the site. There is the search for the user to lead the thinking of the short identification. What? We'll look at the source of the supply chain from the middle platform and search the end of the supply chain to see how to look at the source of the search supply chain (Web site) output is garbage or fine.

　　1, search the supply chain intermediate platform control

Whether it's Google, Baidu or the latest search for the upstart 360, his aim is to control the quality of the source (website) of the supply chain in his search domain database, and the standard is not unique and permanent. Yesterday's good quality will change over time, good will also be programmed bad standards.

Baidu June algorithm Big update can be said to be a site quality standards of the big change, once the site included more, the number of sites outside the chain, the number of content of the site, the latest snapshot of the site is no longer judge the site is a good majority of factors. On the contrary, the first three can be said to be Baidu's biggest hit on the site rankings of the largest proof. Baidu a succession of announcements to elaborate the so-called good standards of the site, only to tell the Chinese 200W webmaster, search the field of the site quality and bad cognitive standards changed, the webmaster should be with the times, closely follow the footsteps of Baidu.

As the center of the supply chain control platform, search engine has the right to select the source of the supply chain (site), this and Jingdong, when, Su Ning and so on, such as the electric platform. Webmaster Gate to optimize the site is to the best of their own site, the most real side of the display of search engines. The relationship between website and search engine is a kind of partnership from the business point of view, there is no so-called search engine must depend on with certain website to survive. 2012 China Internet Conference Hottest Words I think is pony Brother's micro-letter to tell the growth and Zhou Hongwei of the user experience, 2 are said interconnection network products require the user's high recognition, this and we do site optimization is the original intention is coincident. Website Optimization No matter what formal tactics we take. Only one can reach the recognition of the intermediate platform of the search supply chain.

　　2, search supply chain peripheral transient cognitive degree

Why does this cow fish have to use a short cognitive degree? Search for users with the help of search engine platform landing a Web page, the general Judge a Web page is good or bad only a short 30 seconds, 30 seconds of the overall sense of the Web page, local details, and user search content to determine whether the matching degree of 30 seconds week and one after another 30 seconds on this site, This should be the website optimization so-called keyword research of the precise deployment and content of the page authority, uniqueness, user assistance.

I believe a lot of people have seen the product design of Brother Pony 7 elements, site optimization is to create a product of a process, original as a Web site products of one of the most authentic form of expression, you can say that the focus of the site optimization, in fact, the cattle fish has always thought that the so-called search engine like the original, spiders can be intelligent discriminant Original is in the trick of everyone, The content of a website as long as really close to the website corporate brand, enterprise product precision, authenticity, even with a little bit of the bait of the article users high awareness of good articles. Yi Zhongtian said to write articles mainly look at three points: feeling, text, structure. This three point to do this article is a great 烘烘 good article. If the site can be a steady stream of output to meet their own core content of the site of good articles, wonderful articles on the site did not use a high presence, high flow, high conversion?

The last cow small fish to say is the site optimization as a source of search supply chain transformation, need each seoer to do their own positioning, only do fine products do not make garbage manufacturers. Website optimization Success enough, worry about the site in addition, the boss does not laugh, a lot of bonuses.

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