Auction Promotion is fraudulent website use Baidu is a person must first positive self

November 23 Night, CCTV "Focus Interview" column broadcast "repair a home appliance still cheat" program, exposure to a home appliance repair website use Baidu bid to promote effective own "service phone" 4007335315 of the exposure rate, the implementation of fraud, repeatedly succeeded.

　　

Fraudulent website use Baidu Auction Promotion (Network video screenshot)

Examine down, 4007335315 telephone website record for individual, the record of Shanghai and operating in Beijing does not conform to the site, completely do not comply with the relevant regulations, and the site for more than a year, constantly changing the company name, many doubts, can be more than a year, Baidu auction system personnel did not find the problem.

CCTV reporter found in the survey, the network early on a large number of netizens about 4007335315 phone complaints. So the author casually a check, indeed, as CCTV reporter said, as early as May 30, 2011 There is hope Netizen "human flesh Liar company 4007335315" complaints paste, and then constantly appear in a large number of different periods of complaint stickers.

　　

There are a lot of complaints about 4007335315 online, but it doesn't affect their business.

What's even more surprising is that July 11, 2011, Beijing Evening News, "The fraud company has enough guts to scold the police," the report said: "(using 4007335315 telephone) The company has long been notorious, in addition to counterfeit ' million home music ', and fake ' Hua di ', ' Boss ', ' Haier ' and other well-known brands after the sale, many people on the internet accused this cheater company.

But in so many complaints about 4007335315 service calls or news constantly appear, and such complaints posted even news Baidu web search even Baidu News included, Baidu bidding system turned a deaf ear, 1.5 time did not find problems.

In fact, this kind of network cheating behavior is not clever, Baidu "search Engine Optimization Guide 2.0" shows that Baidu can monitor such online deception behavior-so fraud is actually Baidu "Search Engine Optimization Guide 2.0" in the name of the "fake well-known company official website, Users on their web site transactions are completely insecure "of the Web fraud behavior."

All Internet companies emphasize "content is King", and "content is king" the first meaning is "content authenticity". All along, based on the "Good user Experience" original intention, Baidu on the network of various false information without mercy. On the one hand, through frequent algorithm update, severe crackdown including network fraud and a variety of exaggerated propaganda marketing cheating; On the other hand, it through the "Baidu Know", "Baidu Encyclopedia" and other content system construction and "Baidu open platform" to build "Baidu-led trusted content system." and "not to avoid the pro" (Baidu Lee Language), through Baidu related search page priority recommended display, priority to recommend to users these "Baidu's own page" or "Baidu-led trusted Content System" information page.

In the long run, Baidu adheres to the continuous construction of trusted content system and the real-time monitoring of the network untrue content, which is beneficial to the development of the whole Chinese network.

Unfortunately, Baidu has failed to regulate its advertisers (as well as other cooperative sites) when it imposed a crackdown on other sites that were not real. So the fraudster took advantage of Baidu's oversight of their own slack, at the same time, the majority of users are not familiar with the search engine Baidu recommended Trust (the program party said "can row first, affirmation of good reputation"), through the Baidu search engine bidding system to promote the first recommended display, so that Baidu Web search for false information on the impact of the fake , constantly make those who believe that Baidu recommended many users deceived, suffered a large economic loss.

　　

Baidu in the first row, affirmation of good reputation, cheated so said (network video screenshot)

Such a simple but long-standing fraud facts make people have to suspect that Baidu constantly upgrade the various measures to combat false information, Baidu is not targeted to promote the system recommended content and "Baidu open platform" and other "Baidu-led trusted content system" (including "search is used", "no search is used" and "official website strand"), Baidu all kinds of aggressive crackdown on "false information page" Measures is only "Marxist flashlight, only according to others do not follow their own".

It is obvious that the fraudulent web site for a long time to use Baidu fraud, making Baidu for many years painstakingly "Baidu-led trusted content system" efforts to greatly reduce the reputation of Baidu brand, and so the behavior of the entire network to combat huge It is a great blow to the network information wary of the vast number of Chinese consumers on the Internet information confidence, which for Baidu and the entire Chinese Internet, is certainly not good news.

"Mend, not late", Baidu should learn from the auction site fraud, "People are first", and constantly strengthen the Baidu bid promotion system recommended content and "Baidu-led trusted content System" effective supervision of information authenticity, and the relevant measures to the public, Baidu is really to promote the system recommended content and "Baidu open platform" and other "Baidu-led trusted content system" to become a trusted information system users. Only in this way, can we really guide more Web operators to return to the "Construction of trusted Content System" road (this article by Gouyn12 original starting, copyright, Wenzing, reprint, please link to the form of the article to indicate the Origin http://www.gouyn12.com/cnnet/366.html and this statement, thank you).