Audio and video technology instant communication market analysis

First, market penetration and the existence of problems

First, there is demand on the market, there is market opportunities. The word is in the name of the leader. Many service providers are eyeing the real-time communications market potential unlimited business opportunities, will spare no effort to develop all kinds of new instant messaging software.

Second, the characteristics of instant messaging software determines its popularity and becomes an important way for the Internet to connect with others in a timely manner. Through instant messaging software, people can respond to each other in a short time after the message is sent, actively interacting and satisfying the needs of people to communicate almost simultaneously. For most people, communication via instant Messaging is more affordable than phones, so instant messaging is popular with netizens.

Third, for enterprises, instant Messaging has opened up new areas of Web applications for them. Instant Messaging is not just about entertainment and chatting, but instant messaging software that shows the superior features of business communications. The commercial appeal of instant messaging software is obvious: it allows employees to know whether someone else is online, and thus avoids the time it takes for them to call someone or notify a meeting. On the other hand can provide customers with a real-time dialogue, access to business opportunities.

Second, the domestic instant communication market situation

A. Contention for the application.

Call, transfer files, or hold a conference call or video conference anytime, anywhere. Both the functionality of the product and the building of the user base will pose a great threat to the competitor. The application of the dispute also intensified the beginning of the war.

B. Interconnection, security and professionalism of instant messaging software

Interconnection, security and professional development has become the real-time communications market development of the three major trends, I believe this is the future of the development of instant messaging software.

For users, the inability to interconnect clearly brings a lot of trouble. Many domestic users have to install two sets of software on their machines to keep up with their friends on both sides. But as you all know, launching multiple chat applications at the same time can cause the computer program to slow down and inconvenience the user's operation. This involves the real-time communication software interconnection problems, for interconnection problems, it is understood that the real-time communication software interconnection between the technical operation is not very difficult, the implementation of compatibility between software, to achieve interoperability can be achieved.

C. Instant Messaging Market

Is instant messaging going to be a solo show or a world of contention? First of all, it can be certain that if the interconnection is not realized, monopoly will become the inevitable trend of the instant communication market. The key to the eventual change in the market will also depend on the market competition this year.

It industry is often the success or failure in a flash, relative to the current market has entered the domestic instant communications operators will not easily abandon the market. The realization of interconnection is basically not possible, in the next year the market is still a matter of contention, the efforts to develop their own number of users is the strategic focus of operators.

Once the Instant Messenger software realizes the interconnection, the market becomes more clear, the market will let the remaining with the considerable strength of the real-time communication operators together, the integration of development, or they re-specialization, to make their own characteristics and brand, to take the Alliance model, the final acquisition of domestic instant communications market.

Regardless of the future of the instant communication market is how a development situation, for operators, now the development of the user stage is very important, whether to maintain the status of the eldest, whether the rapid development of instant messaging software mainstream market is now the direction of operator efforts, This has a direct impact on the future of the real-time communication market structure after the change.

Third, the focus of the instant communication market platform

A. Instant Messaging and OA platform

With the development of society and the progress of Network technology, OA (office automation) platform is gradually adopted by enterprises of all walks of life, OA system as the core platform of business turnover, starting from the source of business data, effectively control the flow of business, and through the mature integration technology, Providing reliable business data for other business management systems is a powerful cornerstone of the internal information system in the enterprise.

Bai Rui Technology launched a anychat universal instant messaging, Video conferencing development platform, can achieve a pair of one or one-to-many and many multi-mode voice, video and text interaction, through the integration with the OA platform, can be achieved in the OA platform of any two users between one to another communication, can also realize the OA platform multi-person video conferencing function, to achieve the OA platform and video conferencing function of the perfect integration for enterprises to improve efficiency, save money. The OA platform has entered a new business area.

B. Instant Messaging and Enterprise Informatization

Support multi-room structure, in the same system can be concurrent with a number of different resource requirements of the meeting and independent, non-interference. The robust architecture and superior performance of the system ensure the stability of the Conference's long running time.

In order to better meet the needs of a large number of users listening and watching meetings, a n y Chat supports multicast (multicast) for conferencing. Multicast data will be used in a very small amount of bandwidth to meet the large-scale client reception, in order to achieve the most efficient transmission of multimedia information within the network multicast. The management system uses a standard ODBC database interface that supports databases such as My SQL and ORACLE, and can be scaled and customized to suit your needs.

BRAny chat will support interoperability with SIP and H323 systems in the future. In view of the traditional video conferencing system that already has a certain user and the support for future system interoperability, chat will connect with the existing system through the xmpp/sip/h323 gateway. The good scalability of the XMPP protocol also provides strong support for the openness of the Conference system. Make the enterprise's application area more wide.

C. Instant Messaging and gaming industry

Before online games only the function of text communication, lack of voice and video interaction, with the video coding technology, peer-to transmission technology innovation, especially the expansion of the telecommunications network, for online games to increase the interactive function of voice and video lay the foundation, in the video coding technology, The latest video coding technology can maintain a higher level of clarity at lower bandwidth, compared with the earlier MPEG-4, in the same definition of the code rate is half lower than MPEG-4, the development of peer technology, reduce the server network bandwidth requirements for operators to save investment costs.

Bai Rui is dedicated to online games customized "chat online game video System", providing voice and video communication functions. Whether it's an online casual game or a 3D game with large role-playing, it offers different solutions. Add a clear voice and perfect video to the game, bringing more novelty to life.

D. The instant messaging and education industry

Strengthening the national education and improving the quality of the whole nation has spawned the reform of educational mode. The video conferencing system was quickly applied to the education system in this context.

Brachat with first-class audio and video codec and compression technology, media synthesis and synchronization technology, multimedia communication network technology and user access technology for the education industry to create a set of cost-effective, has a strong application capabilities, with a strong compatibility expansion capacity of the solution. Through the numerous success stories of the education industry, the chat system has powerful data functions, clear and smooth audio and video effects, synchronized smooth transmission technology, strong compatibility expansion ability has been greatly recognized in the education system, in the development of chat on the road, there are many educational units and chat together to develop, Chat has provided satisfactory solutions to a wide range of educational units.

E. Instant Messaging and 3G mobile platforms

1. Video surveillance

Compared to computers and other devices, the mobile phone has a better portability, especially in the home monitoring has unparalleled advantages. 3G Mobile network development will bring new possibilities for video surveillance, with 3G Mobile communications wireless system gradually commercial, high bandwidth will provide more powerful support for wireless video surveillance, video quality will also be greatly improved, while 3G system and WLAN system integration, mobile phone seamless wireless monitoring method application, will be more to promote the development of home video surveillance system, 3G mobile network will promote mobile phone monitoring to become the mainstream of network monitoring.

Convenient and fast for the existing video surveillance system to provide mobile phone terminal access capability to achieve 3G network mobile phone video remote monitoring system. It will also retain the existing monitoring system architecture and business processes to achieve a comprehensive monitoring platform for the Trinity of local Surveillance (DVR), remote monitoring (Internet) and cell phone monitoring. Brachat cross-platform, platform can be self-developed, improve the overall competitiveness of enterprises.

2. Real-time traffic

As long as a simple press, you can clearly display the traffic situation of the city road, so that you become a wise, fashionable walker. Clear picture quality, smooth video effects, open technology platform, it also has a strict security certification system, non-authorized users can not enter the system, open video, the underlying communication protocol encrypted transmission, effectively prevent illegal interception, tampering network packets, to ensure the security of the platform. It is optimized for mobile phone, the H. A video coding algorithm, while in the transmission of streaming media data for the 3G network platform for special processing, to achieve high resolution, high image quality, low bit rate, low latency technology features; it uses a distributed system architecture to support large-scale system applications. The system provides the Standard SDK interface, facilitates two times development, has the good extensibility.

The future of mobile phone platform is not just a phone call tool, but our life is indispensable for instant messaging tools.

3.3G Mobile phone Management Enterprise

Traditional enterprise management software use process, some staff can not sit in front of the computer, it needs a simpler and faster way to manage. Many enterprises in the high-level recently reflected in the hope that in the case of mobile, smooth application of management software. It is learnt that using 3G mobile phone management enterprises, mobile phone users can any time and space, to achieve a variety of efficient, convenient and economical business activities.

SDK Audio and video interactive development platform is a cross-platform instant messaging solution, based on advanced H. S video coding standards, AAC audio coding standards and peer-to technology, integrated in the audio and video coding, multimedia communications in the field of leading development technology and rich product experience design of high-quality, wide adaptability, distributed, Modular network Audio-visual interactive platform. Includes audio and video processing modules (acquisition, codec), Streaming media management module (packet loss retransmission, jitter smoothing, dynamic buffering), Streaming media playback module (multi-channel mixing, audio and video synchronization) and peer-to network module (NAT penetration, UPnP support) and other sub-modules, encapsulating the underlying hardware operations (audio and video capture, ), encapsulation of streaming media processing (codec, network transmission) and other very professional and complex technology, for the upper-level applications to provide a simple API control interface, can be a very short development cycle, and very little human resources input for the customer's existing platform to add audio and video instant messaging capabilities.

Whether it is video surveillance system, video conferencing system, video entertainment platform, such as mobile phone terminal, 3G network to achieve mobile video surveillance system, mobile phone video conferencing system, mobile phone video entertainment system and other applications. Can take advantage of the "3G Mobile video development platform" This condom open technology platform, modular structure design, rapid implementation of the existing video application system.

Four or three network converged instant messaging challenges new opportunities

Starting from 2011, the "Triple network integration" was formally included in the Twelve-Five plan by the State Council and began implementation. The State Council has made it clear that the integration of the three networks as an important means to improve the level of information technology, and highlight the importance of the three-network integration in the national strategic level development, but also for the three network integration in the 35 period of the development of a clear direction and objectives. In the same governance platform, the realization of audio, video, data transmission and management, to provide a variety of broadband applications and traditional telecommunications services, is a true broadband narrowband integration, wired and wireless integration, active passive integration, transmission and integration of integrated service network. Let a fiber solve the dream of watching TV, making phone calls and surfing the internet into reality.

In the context of "triple network Convergence", audio and video instant communication applications are widely used in smart home, elderly care, personal health and many other fields. When the mobile communication terminal, computer and TV integration trend is increasingly obvious, the internet on the social life of all areas of increasing impact, "Three network integration" under the audio and video instant messaging applications will gradually occupy a very important position.

Bai Rui Technology · a n y The chat platform is an important part of the integrated three-network solution, with the core of the solution being a cross-platform solution for running platforms such as computers, televisions and mobile phones. This platform has independent intellectual property rights, with stable, safe and portable features. In addition, Bai Rui technology long-term accumulation of audio and video Instant Messaging application experience, also become involved in three network integration, as a technical solution provider of favorable conditions.

Bai Rui Technology has now reached a strategic cooperation with a U.S.-listed company in Beijing to provide a three-network integration of audio and video instant communication solutions, the use of Sdkt cross-platform features, to achieve computer, mobile phone, TV audio and video interaction, such as videophone, video conferencing, multi-party audio and video calls, are currently in some areas of the pilot. With the acceleration of the integration of the three networks, not only for the development of the industry to provide a potential market space, for the derivative business form to open up a wealth of creative space, three network integration also ushered in more market benefits opportunities, we are convinced that in the background of three network integration, Brachat will step into a new blue ocean.

Audio and video technology instant communication market analysis