Aurora Push-Boost video app to create the most active mobile media platform

Mobile apps can help attract more new users and increase user interaction and dialogue. But you have to let users think of you, how to stand out in dozens of apps on a mobile phone, is the key to test app operation. In order to build a successful app, developers need to focus on the long term and should not be limited to the amount of app downloads. Should learn to listen to the user's opinion, according to the needs of users to introduce attractive value content.

Push notifications (push notifications) is a communication mechanism provided by the mobile phone to the app, which pushes messages to users to remind them of the app and user interaction.

We analyzed the data of the app 20多万个 using the Aurora Push and found that using the message push service effectively can significantly increase user activity and retention. As long as it is used in a proper way, push can bring high user interaction. But the core of the push is to pass the information to the user, otherwise when the push message arrives at the user's phone, this will cause the user to be engaged in the behavior interruption, if the information is not what the user wants, it will backfire.

More and more video service providers are fully aware that smartphones are a new channel of media content dissemination, and they are fully conscious of the importance of their operations to smartphone users. Effectively combine push services to alert users to scheduled TV shows, real-time news, last-minute movies or the latest popular videos. Even if the user does not immediately jump to view the page because of other transactions, the user will open the video service provider's app to watch or browse the previously recommended program at a convenient time, because the operator of this content knows his preferences better, and later he prefers to stay in the community to experience the fun, It will also be more willing to experience the application of other brands of the same carrier.

Aurora Push-Boost video app to create the most active mobile media platform