Autohome 10 Anniversary concert, what do manufacturers think?

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Unconsciously Autohome also has 10 years, in the Internet industry can have a decade of development history of the company, after a round and round of industry change can persist down is not easy, but adhere to basically have a good performance and most of them have been listed.

Autohome decade, from the early chaser to become the current leader, now, the car market has begun to change, e-commerce and the rapid development of the market is driving the transformation of Autohome. The 10 anniversary is often a symbol of the stage, while the Autohome on the 10 anniversary of the internet thinking of a free million-person concert event may not be simply to give back to users so simple, but what to try?

Autohome held the 10 anniversary concert to thank users, or to peer "dazzle rich"?

Autohome will be held on 22nd next month's concert is considered to be a 10 anniversary of the user's offline activities, because this invited Luo, Xu Wei, Jane Zhang, 田馥甄 these four Chinese music singers concert for the Autohome users are completely free of charge, And the line will also be free to sync live to those who can not go to the scene of Autohome users.

In order to the quality of the concert, Autohome is at the top of the world's most advanced stage Design Master Le Roy Bennett, audio engineering will also be by the prestigious Japanese MSI company design and implementation, the effect of the configuration standard has reached the production level of Asia's top concerts.

Autohome so spelling not just want to give back to the user's support, but also to peer "dazzle rich" meaning, the free concert to make the top level of Autohome brand image issues, after all, this concert will be the attention of peers, run too slag easy to fall people's tongue is a joke. So, Autohome in Star, stage, audio and other key links not stingy, 10 anniversary of the activities of how much to pass a winner gesture, especially to its old opponents easy car.

Look at the Baidu index, from 2014 to date Autohome average is 35.4W, easy car is 5.6W, love card car 0.18W, Baidu Index can be very intuitive to explain the user's perception of the site, from the point of view of the keyword search, Autohome has become the Internet users have the deepest cognition of the car vertical site. Of course, the Baidu index does not represent traffic, because the car class keyword search has a lot of, easy car, love card and so do SEO functions can also be from Baidu search to obtain a considerable flow.

In the battle with the easy car, the capital market more recognition Autohome performance, from the market value, the current Autohome $3.3 billion, easy car $1.6 billion, Autohome market capitalization is twice times the trend has been maintained more than half a year of time. From the two sides of the latest issue of the Q2 financial results, although the revenue of the easy car 1 billion than autohome more than 860 million, but Autohome net profit of up to 305 million, and the easy car lost 59.24 million.

Easy Car Network Large-scale investment in the market size of the strategy did not play a significant effect, but drag on their own financial results, from last year Q3 start easy car net profit began obvious decline or even have a loss, and autohome overall upward trend of net profit has been considerable, the capital market has chosen to stand on Autohome this side.

Rely on big data to choose the corner of the Internet thinking concert? What do manufacturers think of them?

The 10 anniversary of the performance of the crackdown on the easy car, let autohome more reason to celebrate the 10 anniversary of the event. On the surface, however, Autohome's 10 anniversary concert was just a tribute to the support of the user, or a celebration of the swagger of the peers, but it was an attempt to pave the business for the next expansion. Autohome has been the front of the information-based shopping platform, in the large business environment, the need to expand back to the market, looking for the way to the bottom line market, in the most basic and 4S shop to establish a cooperative approach, Autohome also intends to try some of the floor innovation, and in this 10 anniversary concert or try to start the business innovation.

First, the commercial use of big data. In the concert selection of singers, autohome through the user analysis after the user voted to choose the singer, and finally elected the Luo, Xu Wei, Jane Zhang, 田馥甄 four singers representing different ages. In the selection of singers, in fact, is a autohome to the big data use of an attempt, because big data analysis of the user's favorite singer's ability, can be in the car brand search for singer endorsement to provide data reference, further said, Autohome The data value can even provide the market research data support for the manufacturer's design and manufacturing plan, and the big data analysis ability is also a new method of back-to-present.

Second, the live interaction of the "turn-off". This concert activity online live can be regarded as autohome to live technology exploration, concert webcast is nothing new, but for Autohome but need to try to master the live mode is feasible, because this is related to the future offline activities of the network synchronization live. If Autohome has the ability to do in-vehicle network live, then there is a way to become more, and such a free concert can be combined with the auto show activities, "Concert + auto + Live + AD implantation + video e-commerce" the combination of the "a" is a new direction worth digging to try.

Third, enrich the content service to enhance stickiness. Autohome's main business has been focused on the front of the shopping service, and in today's business environment, digging into the value of service market as a new growth point of the automotive services industry, Autohome naturally will not miss this market opportunity, before the first task is to first enhance user stickiness, By providing some additional content and services is a necessary means of maintaining the stickiness of old users. In the first half of the year, Autohome launched the "Express" and "car Radio" two content programs, this attempt to concert activities in addition to preparing more music content, but also trying to provide new added value, active users can get star concert tickets or a long-term value-added services.

The user stickiness is the basis of e-commerce. Sticky for most of the site is very important, especially e-commerce website, to enhance user stickiness equivalent to effectively reduce operating costs, if the user stickiness is strong enough, Autohome Mall e-commerce business in addition to selling the whole car can add some car supplies, and this part of the market profit is very considerable. In terms of user coverage and user stickiness, Autohome has an absolute advantage both from the PC side and from the mobile side. According to Eric Mut data, in June 2015, Autohome app per capita use is 21.32 times, is ranked second car quote Daquan twice times, and per capita effective use time 111.55 minutes, also far exceed other similar apps, this indicates in the automobile information class application, Autohome's user Service ability and mobile application's operation ability already leading peer.

Innovation and service of on-board technology products. With the rise of the car networking market, more and more vehicle intelligent terminal, vehicle performance is more powerful, navigation, recorder, alarm, purifier, player, and many other innovative products began to be sought after, if you can establish a strong car user transaction portal, Autohome will be in the car networking era to grasp a certain market voice. Autohome is the time to consider the transfer of pre-market users to the post-service market, the vehicle intelligent terminal brought about by the content is also a focus on the direction of attention.

Autohome changed the way it relied on advertising and dealer service revenue structure not only to enhance the vehicle sales capacity, with the car market and the Internet more closely, Autohome opportunities are also many, from online advertising data mining, from online shopping guide to offline interaction, from the whole car trading to car supplies, From the car terminal to the content service, as long as the largest car portal to maintain the status and the user to form a long-term stickiness, Autohome will become more diversified. After the 10 anniversary of the Autohome will certainly try to more other revenue, I do not know the major manufacturers of the Autohome change will have any idea?

Wen/Wang Liyang

Number: Science and technology do not spit unpleasant

Autohome 10 Anniversary concert, what do manufacturers think?