Axin shares the homepage layout optimization skills

A Xin has previously shared his website topic optimization tips on the layout optimization of the new station navigation directory. Today, a Xin will talk with you about some optimization skills related to the layout optimization of the website homepage in the on-site layout. As we all know, the first thing to do is to look at the optimization of a website's homepage layout. the homepage of a website is like our face. Can it attract users' attention and retain users, that is to say, the key to improving user viscosity is the homepage layout. How can we optimize the homepage layout? Here, a Xin will share with you the optimization skills for the homepage layout of the enterprise site.

　　First, deploy the website homepage from the competition of keywords

The homepage layout of the enterprise site should be taken into consideration from the competition of keywords. Maybe everyone will think it is abstract, so Axin will give an example. Let's take a look at the figure below with Axin:

　　

 

This figure is part of a corporate website homepage cut out by Axin. You can see at a glance that this home page uses a three-column structure, which is also the most typical three-column structure used by enterprise sites. From the perspective of optimization, the three-column structure of enterprise websites is also more conducive to optimization.

Have you considered such a layout structure? It is difficult to optimize it from the perspective of keywords. Why? First, we will analyze it from the left column (the column marked with 1 in the upper left corner of the Figure). We can see that there is no. In that PPT, that is, the position of the slide, it displays images of products. For keywords, you should add a product category to the traditional category on the PPT, because in terms of layout, there is no competition for this keyword in its navigation. To improve the keyword competition, we need to place the product keywords we want to make on the website homepage most conspicuous and most visible to users, that is, the position of the slide on the left, and the PPT is placed in the two pictures "Water and Health and investment promotion. The following "Product announcement" has no optimization significance in that place. If you want to make the keywords of your website competitive, the most frequently-arranged content on the navigation bar of your home page should be the product description of your target keyword or the anchor text with the most information about the product. If you adjust the layout of the home page above, the competition for its product keywords will increase accordingly.

　　Second, layout the website homepage from users' browsing habits

From the user's browsing habits to deploy the home page, after the above analysis, it may be easier for everyone to understand. In the example above, A Xin cut the picture for everyone, let's take a look at the PPT, that is, the position of the slide. Do users usually see the slides from left to right, from top to bottom, so that location is also the closest to the user. Therefore, the product category should be put in this location, or the website wants to make the target product keyword, so that users can be attracted immediately. In terms of user experience, when users browse the website, they are most concerned about whether our website has any products or information they need. Therefore, if a user enters our website, what we see is the product category. Are users interested to continue browsing? Does the user stay time increase accordingly? Does the bounce rate of the website decrease as well? Therefore, when you deploy the website homepage, consider the user's browsing habits and display the product information that the website most wants to present to the user, or the keywords of the target product that your website wants to provide are placed in the closest place to the user's eyes, that is, the upper left corner.

　Third, you can use the search engine to capture webpages to deploy the website homepage.

The position in the upper left corner of the second point is the closest to the user's eyes and to the search engine. In the following, A Xin also analyzes the layout of this homepage and shows how to layout the homepage by crawling web pages from search engines. Let's take a look at the middle column of the figure above (the column marked with 2 above). In order to facilitate your study, Axin cut down the middle column separately, as shown below:

　　

 

Let's take a look at the circled area, that is, the area above the middle bar. This homepage is based on enterprise dynamics. In terms of how search engines crawl webpages, this location should be displayed on products, that is, the product image and description text, like this:

　　

 

At the first point above, A Xin has analyzed that, if you want to make the website's target keywords competitive, the most popular things on the homepage should be the anchor text of the website's target keyword product or product description, similarly, when a search engine crawls a page, it also crawls the most specific anchor text from the target keyword. Therefore, the product display, that is, the product image and description text, should be displayed on the page, the following figure shows the product-related technical parameters or product news. "Water and Health" is the product-related information in the lower part of this homepage, this layout is better. As long as some of the above la s are adjusted, you can think about it from the perspective of Web Page capture by the search engine, and the layout optimization of the website will be better. It is also more conducive to the ranking of website target keywords.

Summary: if you consider the layout from keyword competition, user browsing habits, and Web page crawling by search engines when deploying the enterprise site homepage, you have done the above three points, I believe that you have already learned about the optimization of the website homepage layout. The other half is about how to allocate links to the website homepage. In the next article, Axin will continue to share with you and explore and learn.

This article by idsem Team A Xin prepared copyright link: http://www.idaus.com