Baidu Alliance attracts "Phoenix"

Information Times News recently, the reporter learned that with the political information of Phoenix and Baidu to reach comprehensive cooperation, this is after Cbsinteractive group, another strength of the site to join the Baidu Alliance. Industry observers noted that the Baidu Alliance is using a more sexual cooperation program to attract High-quality Alliance partners.

Phoenix New Media marketing director Rodes said: "Baidu in the forefront of Chinese search engine market, but also has a bar, know such a huge popular community, which for our cooperation with Baidu, provides a broader arena." ”

It is understood that the Phoenix and Baidu cooperation, with the Alliance search promotion business, will also be in the brand activities, user products and other promotional projects to increase cooperation. For example, Phoenix's "Miss China" contest, Baidu's "entertainment boiling point" and other brand activities, will be on both sides of the high quality access to promote

"Phoenix positioning high-end audience, in recent years, the rapid development, is a very high quality partner", Baidu Alliance related people said: "Good partners, there are always innovative cooperation needs, we are willing to provide them with a more personalized program." "In this cooperation, Baidu Alliance to become a unified interface between the two sides, will be in the integration of Baidu Company's internal resources play a key role."

It is understood that early this year, Baidu Alliance proposed to do "development program supplier" operating philosophy. The unified entrance and the rich cooperation form, and the personalized cooperation plan, causes the Baidu Alliance to win the more and more partner. In addition to Phoenix, the world-renowned interactive media company Cbsinteractive Group, also in October this year and Baidu Alliance signed a comprehensive cooperation agreement, its CNET, Zhongguancun, Love card car network, such as more than 10 sites, and Baidu reached deep cooperation.

It is worth mentioning that these important cooperation in China are the exclusive choice of Baidu.

Cbsinteractive, president of China Wang Lu that Baidu Alliance won the trust of partners, because "Baidu Alliance ' development Program supplier ' operation, effectively solve the bilateral cooperation in the development of the various problems encountered." Industry insiders believe that Baidu in China's search market share has been as high as 70% of the important position, but also by the partners pay attention to the reasons.