Baidu bid account to improve conversion rate implementation steps

The book to the above, on the paper on the advertising cost of the input division, here to add that the division of advertising costs must be based on the specific situation of the industry to promote the specific analysis, now many enterprises to the search engine bidding advertising costs too high, or even the only way to pay the promotion, I personally think it is unreasonable. Must be detailed analysis of the audience, and then choose the right to put the media.

This article mainly talks about how Baidu bid to improve conversion rate and its implementation steps. In fact, I have written a similar article, about Baidu bidding is not difficult, as long as you catch a few points of your conversion rate will not be too bad, account structure, keywords, ideas, bids, URLs (point to the page), put the area, put time. Below I will explain carefully for each environment.

　　Account structure

Every time I write about Baidu auction account is always the first to say account structure, this shows the importance of account structure. The account structure is like a tree trunk, and the key words and ideas are like branches and leaves, the trunk runs off, and the foliage flourishes and the overall quality is affected. The promotion plan is the management key word/Creativity Big Unit, the establishment promotion plan is your design account structure first step. Before you begin, it is recommended that you subdivide one or more specific promotional goals based on the overall considerations and establish different promotional plans for different goals. For a breakdown of promotional goals, you can consider the following:

1. Types of products/business to be promoted

If you run a variety of products/business at the same time, such as IELTS training, 46-level training, professional title of English training, especially if each product/business needs to measure costs and benefits alone, or by different personnel to manage the promotion, this subdivision method for you may be the most convenient and most practical choice

2. Promotion of geographical

For example, Beijing promotion program, Shanghai Promotion program, or Sichuan branch, Hubei branch, etc. This subdivision can be considered if you are offering a different product/business in each promotion area, or if you need to spread across different market areas.

3. Promotion of the budget

For example, the effective and high conversion of the words can be divided into a promotional program, the allocation of higher budget focus on promotion. Or, you want to try a batch of large flow of keywords, but also worry that this batch of words will be higher overall consumption, you can set up a separate promotion plan, and allocate a certain budget

4. How to locate potential customers

Even if you are only in one area to promote a product/business, you can also consider the location of potential customers from the way to divide the promotion plan, such as product words, popular words, regional words, brand words, people-related words.

5. Website structure, transformation target, etc.

If your site has multiple promotional goals, such as getting more registrations, getting more phone calls and orders, and attracting more people to participate in online activities on your site, you can divide into three programs for registration, sales, and online activities.

To give a few more successful account structure, we refer to:

　　Keywords

1. Product/Business Words

Product words can be the product/service you provide a large class, can also be a product of fine class, may be specific to the type of products, models, brands and so on.

The former such as "English training", "Flowers", "pet Products", "car" and so on, this kind of word search volume is larger, can cover more potential customers, competition may be more intense, the latter such as "Ielts Listening class", "Buy Rose", "Royal Cat Food", "Audi A4 price" and so on, such words are generally more specific search intentions, It is recommended that you highlight your product characteristics in the creative, clearly convey prices, promotions and other selling points, seize these potential customers focus on the transformation.

Those who choose this type of word need to be aware that the more accurate the word conversion rate is higher, but the search volume will fall in proportion. All I suggest is to make a combination of these words. Industry Word + Product Word This model is a good choice.

2. Popular words

That is to say, some colloquial expressions may be used by netizens, such as "I want to open a dry cleaning shop", "which English training organization is good" and "how to learn English well". This type of keyword search is generally based on information acquisition, the final conversion rate is not very high, you can try to do.

3. Geographical terms

That is, the above product words, popular words and the combination of geographical names, such as "Beijing French training Course", "Shanghai City Express" and so on. The business intentions of netizens searching for such words are clearer, and when your product audience is a certain area, it's a good choice.

4. Brand words

that contains your own brand keywords, such as "Golden Bridge century", "Taobao", or some proprietary brand asset name, the general search for such keywords people have been through other ways to understand the company's relevant information, so the conversion rate of such words is very high.

5. Crowd related words

Users do not directly express the demand for products/services, but the search term expresses other relevant points of interest, and your potential customer base may be highly coincident. You can present the results of the promotion in front of these potential users, attract their attention, stimulate their desire to buy. Such keywords want to do more difficult, if the accurate analysis of the conversion rate of the population is relatively high, otherwise not easy to try.

　Creative

The basic principle of creative writing is to ensure that the statement is fluent and meaningful. High-quality creativity on the one hand can attract netizens to pay attention to increase the click Rate, on the other hand, it is also conducive to enhance the search term, keyword and creative relevance, so as to improve quality. An important way to optimize your creativity is to insert a wildcard in your ideas to get more drift red. I have written a [creative writing skills of the Tianlong eight-style], we go to see, write very detailed. This article will not occupy too much space.

　　Url

Under normal circumstances, we recommend that you use the full domain name (such as www.baidu.com) as the display URL, enhance the trust of netizens at the same time, but also facilitate the memory of netizens, deepen the impression on your site. Note that your point page must be relevant to the keyword, or the conversion rate will not be too high. Here to reveal the content of the third article, is to write promotion page if the design can improve the conversion rate.

　Promotion Area

This setting is mainly for the company's business or product is targeted at a certain region or some areas to be set up, recommend a small skill is when the promotion of a certain region must be added with the name of the key words. Even a plan can be made. Generally with the region of the key words conversion rate than without geographical keyword conversion rate is high, all have such a plan is essential.

　Promotion time

This is particularly easy to be overlooked, the general company to work time is eight hours during the day, but many accounts are 24 hours to promote, you can say that the night spent more than 60% of the money is wasted, without any role. Unless the company was on duty at night. So I suggest that if no one is on duty, set the promotion time. This also can save the promotion expense, the indirect enhancement conversion rate.

Very attentively to finish this article, I hope that the audience do not skimp on your comments. The source of this article Http://www.mysemlife.com/,QQ group: 67693778.