Baidu to do more and more companies to bid, the relevant data show that the current Baidu bid customers have more than 400,000, have to say that Baidu is very cow ah. Do Baidu bidding enterprises many also tasted the sweetness, earned money, but it is a small number of enterprises to understand skills; most do not earn money enterprises still do not understand and groping, Baidu bidding really so difficult?
Misunderstanding: Think the bid can row to Baidu to promote the front left several, there will be consultation volume and order volume.
Let's look at a few formulas:
Baidu auction Real ranking rules: Comprehensive ranking index = Self bid * Quality degree
Key words per click Price = (Next bid * Next name quality)/keyword quality +0.01
Keyword clicks: (Click rate = number of clicks/display)
Baidu bidding account optimization is actually the analysis of the above formula to do.
Here are some of the following links to account optimization skills
First, the promotion plan establishment skill
Baidu Promotion Program is to promote the goal of a large classification, is mainly to facilitate the management of the promotion of keywords and to achieve different promotional purposes and launched. Generally structured accounts, promotional programs are clear and organized, and the rankings and management have benefited. How to set up the promotion plan to make the account structure good? First you have to consider what your product or service is, around your products or services to set up promotional programs, such as you are a language training company, then the promotion program can be established: English training, Japanese language training, French training, Korean training and so on; For example, you are selling home appliances companies, promotional programs can be established: refrigerators, water heaters, air-conditioning, washing machines and so on; Also, for example, your product on the region has a lot of requirements, you can also establish promotional programs for: Beijing, Shanghai, Guangzhou, Zhejiang and other areas. can also be divided into key promotional word plan, the general promotion of the Word Plan; Many of the ways are not enumerated, in short, promotional programs are spread around the purpose of a large category, for the management of various other keywords, so that the account structure clear.
Have seen some companies to establish promotional plans, there is no clear classification, naming disorders, there are many duplicate the name of the account structure has been bad, ranking always on not to waste a lot of promotional costs.
Note: Once the promotion plan is established, the plan name will not be changed, unless the new plan is created after deletion, which is troublesome and has an impact on the account, so be sure to consider the operation before establishing the promotion plan.
Second, the Promotion Unit establishment skill
Promotion Unit is another big classification after the promotion plan, the following direct management promotion keyword, a plan inside can contain a lot of promotion unit, a promotion unit inside also set a lot of keywords. The reason for the establishment of promotional units, is because the promotion of the plan can not be a thorough definition of the key words, the promotion unit once again the classification of the keyword to make the categorization of more clear, and thus make the account more clear.
The name of the promotion unit is similar to the promotion plan, it is worth noting that the promotion unit must be a collection of core keywords to promote.
Suppose a promotion program is for English language training, then the following units can be named: oral English Training, English grammar training, English fee counseling, English listening training, etc., representing different categories, are included in the "English training" of the big plan; and say "oral English training" this unit, The core keyword is certainly around the "oral English training" to unfold, then the key words below the unit can be set up "oral English Training" aspects, such as: oral English training institutions, oral English Training School, Beijing Oral English training, oral English training costs ..., are all around the oral English training as the core keywords to write. Sometimes the name of the promotion unit can be directly named as the core keyword that the unit should promote. Many methods, as said: According to product terms, by region, according to the popular word, according to the brand word points and according to the crowd and so on.
The skill of promotion unit setting is summarized as follows:
1, the same unit keyword meaning similar, similar structure.
2. The name of the promotion unit should be written around the core keywords.
3, for a unit to write 3-5 closely related to the creative.
Third, the key word choice skill
The setting of the key words is more direct than the promotion plan and the Promotion unit. This keyword is the target user in the Baidu home search word, so important, the choice of keywords is also based on the products or services to be sold to determine, by a large product name until the small product details can be set as a keyword, General enterprises to set the key words, like the product name as a key word, think of some later, you can not think of it, here suggest the use of Baidu Keyword promotion tool, this tool can enter a keyword and then come out a lot of related keywords, enterprises can be selected according to the selection of the screening, These keywords are the target customers often search the word, and are the promotion of products or services directly related to the effect is very good. Tips: This article is the Network marketing practitioners to check the original, I am free for the enterprise to provide Web site diagnostics and network promotion guidance services, the need for enterprises can contact me, check Hongjiang personal qq:377813833 Network Marketing Experience Exchange Group: 143313509 want to see the author more articles please on my blog ( URL is the name of pinyin) need to transfer this article please indicate the original copyright, thank you for your cooperation!
The simple key word selection techniques are:
1, in line with the promotion of product characteristics or industry-related or service-related.
2, the choice of key words to be more in the user's perspective to consider, as far as possible to meet the public user's search habits.
3, the analysis of competitor keywords and keywords of the degree of competition.
4, at any time to observe the index of keywords, the degree of competition, bid timely adjustment.
More keyword selection techniques, you can participate in the search of Hongjiang originally wrote an article, "Baidu bidding keyword selection skills" to Baidu search is found.
Four, the quality degree optimization skill
What is the quality of not much to say, see the blog of Hongjiang or search in Baidu above.
The importance of quality: related to the promotion of the results will be ranked on the left front position, related to the key words click Price is the input cost, related to the cost can generate returns is the conversion rate and orders and so on.
Why is quality so important? Give me a real example: Before I operated the two companies in the same industry Baidu to promote the account found the same unit and keyword, the quality of two stars or a star with Samsung's comparison is too big, the same price, Even lower prices Samsung's keywords ranked in front of Baidu's left position is much greater probability, daily consultation of the people are more natural, deal orders are more; the quality of a star and the two stars almost all ranked in Baidu promotion to the right, the daily cost is over, but did not consult, the effect is different AH.
What are the factors that affect the quality degree?
Account structure and stability, creative quality, url settings, keyword display volume and clicks, account stability, keyword clicks, account credit
Keyword Quality calculation formula:
Quality = Comprehensive ranking index/keyword bid
How to improve the quality of keywords?
1, efforts to repeatedly optimize the quality of creative writing.
2, the plan and unit conditioning more clearly, the account structure is more clear.
3, increase the number of keyword display and clicks.
4, select the appropriate display URL.
5, landing page (access URL) and creative matching degree.
6, choose more specific, more obvious business intentions of the key words.
7, Account History performance (Credit accumulation, historical click rate).
V. Creative Writing Skills
Importance: ★★★★★ directly affects the quality and ranking of keywords
Creative Writing skills:
1, the creative focus on highlighting product features.
2, insert wildcard characters (3 appropriate-title-first line-the second line), the statement fluent.
3, the title as far as possible original.
4, appropriate to add the grammatical "!、?、-" and other punctuation.
5, reasonable use of punctuation, creative right display meaning complete.
6, concise and succinct.
7, reflect the theme of the promotion unit.
8. Emphasize the advantages, uniqueness and professionalism of the products or services provided.
9, a variety of creative display forms (such as arrows or rectangles), for the click-through promotion has certain help.
10. Write 3-5 related ideas for a unit.
Today to share these with you, I will also write Baidu to promote bid skills, data analysis skills and how to analyze competitors and malicious clicks, and so on, please continue to pay attention!
Tips: This article is the Network marketing practitioners to check the original, I am free for the enterprise to provide Web site diagnostics and network promotion guidance services, the need for enterprises can contact me. Network Marketing Experience Exchange Group: 143313509 want to see the author more articles please on my personal blog (URL is the name of the pinyin) need to transfer this article please indicate the original copyright, thank you for your cooperation!