Baidu click fraud is serious, and Google is expected to benefit

Source: Internet
Author: User
According to the latest reports from overseas media, market research companies are looking forward to the latest results released by consulting Ltd recently, showing that more and more Chinese companies are planning to cut advertising spending on Baidu, purchase more Google search ads at the same time. According to this negative report, Baidu's share price fell by more than 4% in the early trading of the Nasdaq market on Wednesday.
Looking forward to the results of the latest survey published by the consulting committee, Google is expected to benefit from the fact that Baidu's click fraud problem is more serious and has hit the confidence of advertisers. In general, click fraud will result in the customer's advertising expenses being fruitless. Currently, Google is better at coping with click fraud.
Looking forward to the consulting results, Google will begin to seize Baidu's market share. Baidu is China's largest provider of Web search services. Google ranks second, but there is a big gap between the two. According to the consulting firm, 86% of the companies surveyed put advertisements in Baidu search results, and 2/3 put advertisements in Google.
By Beijing time on the 14th, Baidu's share price was $95.42, down $3.49 from the previous trading day, or 3.5%. In response to Viacom's lawsuit against Google and YouTube for infringement, Google's shares fell by 0.4% on Wednesday morning, with a share price of 441.50.

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