Baidu, CCTV, Spring Festival advertisements, Four Arrows

New year's weather. At the beginning of the Lunar New Year in 2009, Baidu, the world's leading Chinese search engine, began to drop its heads and launch intensive advertisements through CCTV, opening the curtain of a new brand war. This is Baidu's first brand promotion initiative in the new year.

"I saw an advertisement for Robin and 'Baidu, your wish, and good things, and I felt so proud to be a Baidu man yesterday with my family ." Wang Wei, a Baidu employee from his hometown in Hubei province, sent this text message to other colleagues in the department on the first day of the new year. Although as early as a week ago at the Baidu annual meeting, Li Yanhong announced to all employees that Baidu would like to celebrate the new year for the people throughout the country through the Spring Festival Gala, but employees like Wang Wei still can't help but feel excited.

In addition to ordinary employees, Baidu's agents have long been prepared for such a gala and require everyone in the supervisor to watch it. Feng Zhiyong, general manager of Xinnet, Baidu's largest agent in Hainan, said that this is a crucial moment. Chinese people around the world are paying attention to this gala. These appearances have greatly improved the brand value, advertisement words are also very good, deepening the impression of Baidu brand. The search box also appears on the Lunar New Year list. Searching for new year greetings makes you unforgettable. "After the Spring Festival Gala, many friends called and told me that you have a very strong momentum this year and we feel very confident ." Said Feng Zhiyong.

Tian Ning, general manager of Hangzhou Pashi, said that Baidu's new year advertisements are not like traditional advertisements and are very meaningful. Internet companies are not doing well in advertising. Many people who have never used Baidu do not know what Baidu is doing before. Now they all know what it is. The advertising of this group of advertisements is very helpful for Baidu companies and dealers to improve their position in the hearts of common people. "At this time, the advertising suddenly opened up the situation, and our work today is also better. We welcome this form and hope that Baidu will achieve a better win-win situation with traditional media in the future. After all, the influence of traditional media in China's land cannot be underestimated. These will definitely promote our business ."

Baidu's CCTV New Year advertisement has given a new sense of weather. On New Year's Eve, Liu Xingliang, a well-known Internet commentator, wrote in his blog: Baidu used the annual National Gala with the highest audience rating and the most symbolic significance, not only to global Chinese, people from all over the world paid off for an extraordinary year and sent a new round of confidence to investors to a great extent.

I appreciate the enterprising spirit of Baidu's new year's CCTV advertisements and congratulate Baidu's brand advertisement for the new year. There is no doubt that Baidu's New Year's advertisements are exactly like an arrow, there has been a huge and positive impact between Internet users, employees, investors and competitors. What kind of actions should Baidu use to further consolidate its leading advantages in search products and technologies, and how to reflect its social responsibilities in the new era as a search engine and even a leader in China's information industry, in the new year, Baidu's every move will be exciting. Let's wait and see.