Baidu Li Hongyan is preparing to use the standard to order China's "video" field. Yesterday, Baidu officially announced the Internet video open protocol, a standard for video source recording. According to this protocol, the website can make the published video content into a webpage in XML format, so that these videos can be recorded by Baidu in a timely manner.
This publication of public standards once again touched the sensitive nerves of video practitioners.
Xu Jiye, the person in charge of Baidu's marketing department, firmly denies Baidu's criticism of monopoly on video. Xu told reporters: "If we say that video webpages that follow our standards cannot be found by other search engines, this is a monopoly. Our standards are only industry rules, and most video websites have already done so. We are just the first to stand out and turn the default line rules into written agreements ."
However, Xu admitted, "Technically speaking, if a video is not published based on this standard, it may miss the search results of a 70% or more share of the Chinese search market ."
Bian Jiang, marketing director of Baidu products, said that the adoption of "open standards" would not impose a cost burden on video websites. Bian Jiang told reporters: "The adoption of this agreement does not require any changes to the structure of the existing website ." According to Bian Jiang: "To make the published video content into a webpage in XML format following this open protocol, you only need to perform a simple development to achieve automatic output and update, there is basically no maintenance cost in the later stage."
"It is worth noting that Baidu has published its Internet news open agreement, prompting many domestic news websites to change the publishing format. With the video market warming up, Baidu launched the "Internet video open protocol" at this time, which is indeed a step forward ." Internet analysts from SCID told reporters.
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