Baidu News Bright Sword rejects news website advertisement type News

At present, starting from mid-June "Baidu Big Earthquake" is still the majority of stationmaster and seoer focus of attention. In fact, Baidu News has also begun to low quality "advertising news" punch.

This May 23, Baidu issued a "Baidu will improve quality news stations show, to deal with the warning of the low quality news station, announced that Baidu News will not be allowed to flood on the network by the Low-quality News:" (Baidu News) will control the display of low quality news--resources worthless, for search engine set keyword, Deceive users of the soft text ads and so on a certain deal. The system will judge the specific quality of news stations, for low quality news stations or directories, to reduce the weight of the site, slow down included, not included in the different processing.

Recently, in the continuous Baidu News search practice process, the author found that Baidu has been removed from the news search results of a large number of apparently not news "advertising news", which shows that the Baidu purge "misuse of search engine trust" of the High Weight news site "Advertising news" crackdown, has quietly from "in the future" into the "Now in progress".

　　

Baidu News Search "gynecological", "Advertising news" results significantly reduced

Consecutive days, the author in the Baidu News in the search box, respectively, type "male", "gynecological" to search, found that the original Baidu news display content, such as "XX Gynecological hospital which good", "yy the best Male hospital" and other obvious ads for the title, content unbearable 卒读, marketing mood Urgent " Content meaningless interspersed keyword ", even" content meaningless interspersed business through dialog box "" Advertising news "has been greatly reduced, this can also from Baidu News search and other search engine news search the same keyword comparison to see the obvious difference.

Of course, these high weight news sites (mostly local portals and industry authoritative sites) are not entirely dependent on search engines, the reason they are "cooperative construction channel", "Soft wen promotion" and other ways, and constantly published a large number of content unbearable 卒读 "Advertising News" soft, hope to achieve "brand in time to become, maximize profits", is because of self-reliance has a certain flow and brand awareness to do the basis, Baidu and other search engine adjustment measures and can not shake its fundamental. But what can be expected is that Baidu news such action, at least can effectively reduce such "advertising news" of the search engine traffic, effectively reduce such "advertising news" The expected return of the people.

And, Baidu News so the regulation action, and Baidu June mid-June start "for the measures of the low quality site" almost at the same time, not only can effectively comfort, ease the "Baidu earthquake" by K, is down the right small webmaster, seoer to Baidu's complaining mood; But also shows that Baidu news is determined to reverse the weight of the high news website "Garbage content is also news" of the abnormal situation, show "in Baidu to combat low quality information site standards before everyone equality" principle of attitude.

　　

Although Baidu news crackdown "advertising-style news", but there are still some "slip through the window"

But the author after continuous search practice found that although Baidu News has ceased to include the overwhelming majority of 卒读, the marketing mood is urgent "content meaningless interspersed keyword", even "content meaningless interspersed business through dialog box" "Advertising-style news", but there are still many "slip through the window" of "Advertising news". This requires Baidu news constantly optimize its news anti-spam strategy.

　　

Baidu News did not include such content unbearable 卒读 "Advertising news", but Baidu web search the first time included

And I also found that, although Baidu News stop included, show such content unbearable 卒读 "Advertising news", but Baidu web search is still the first time included in the vast majority of such "advertising News" page, which seems to imply that Baidu is not willing to tear the skin immediately, because these numerous high weight site for Baidu is also very important , so there is a certain room, I hope Baidu News does not include measures can play a "Shanshi" role, reminding these high weight news site self-restraint.

But at the same time, this flaw shows that Baidu's "advertising-style news" is still not a complete blow, because such content unbearable 卒读, marketing mood urgent "content meaningless interspersed keyword", even "content meaningless interspersed business through dialog box" "Advertising news", even as a general website article should not be included, This is also contrary to Baidu "to provide users with high-quality (search) Results" of the commitment, Baidu needs to constantly study and improve the search for news and web searching anti-spam strategies to ensure the continuity of its policy.

　　

Searches the news search "gynecology department", completely is unbearable 卒读 "the advertisement type News" the World

Finally, it must be emphasized that from Baidu News and other search engine news the same keyword search results comparison, in the fight content unbearable 卒读, marketing mood urgent "content meaningless interspersed keyword", even "content meaningless interspersed business through dialog box" "Advertising-style news", Google, search, Sogou did not advance with the times. To really curb the unbearable 卒读, marketing mood urgent "advertising news", not rely on which a website can be--although now Baidu in the domestic search industry in a single big. This requires the domestic industry all search engines (site) pull together, unremittingly only likely to achieve the purpose, Baidu just opened a good head (this article by "SEO Yunnan" original starting, copyright, Wenzing, reprint, please use the link form to indicate the origin of the article http://www.gouyn12.com/ cnnet/306.html).