Baidu Promotion Account Building thinking

Baidu Promotion Account Building ideas: first, the accuracy of key words second, effectively set up accounts to promote the region and time period third, the key word matching mode four, the negative keyword five, the IP exclusion of the six, writing creative seven, creative chain and then land page Baidu Promotion 6000 deposit 5000 plus 1000 coupons. Students who want to open a new account can contact me. Teach you to build an account, the single no longer depends on luck, but strength. Baidu account set up on the optimization of Baidu promotion account the main goal is to improve the accuracy of visitors on the basis of high traffic, to a certain extent to reduce or even avoid invalid clicks, the goal of the realization of the process is to optimize the management process refinement, so not only in the quality of key words to improve, but also to reduce costs, In general, it can be done. In the end how to achieve the refinement of management? So according to their own actual combat experience to share the following points first, the accuracy of keywords to a Baidu promotion account, key words are divided into such a few big categories: traffic words, competing words, brand words (competitors do not see, may be too biased words), Enterprises in the promotion of the cost of the established conditions, generally recommend the choice of more accurate keywords, the first choice is the brand word, followed by product words, heat words, and finally consider competing words, crowds and other related words. In the case of the competition is not very intense or ultra-budget, can give priority to guarantee the promotion of the effect words. The most important thing to do the bidding promotion is to ensure the effectiveness of the promotion on the basis of play.   Second, the effective setting up the account promotion area and promotion period Baidu promotion personnel can according to the website data traffic to analyze the target customer group to carry on the localization promotion region, especially for those regional special products need to pay particular attention to, can effectively avoid the fund to disperse. Sub-period promotion general recommendations in Zero after the proposed suspension of promotion, during the promotion to ensure that the normal status of customer service and so on.　To keep an eye on whether the site is open, the speed of opening, the submission of orders or the dialogue window is normal, doing so will effectively reduce costs. Third, keyword matching mode Baidu promotion of matching methods are divided into four kinds: broad matching, phrase matching, exact matching, negative matching, different matching methods will affect the customer in the Baidu Display page appears in the range, reasonable use of matching will help customers attract accurate potential visitors, improve the precision of customer volume. The recommended phrase matches as long as your word is sufficient and does not need to be extensive. An account is all the words, all open phrases, the effect is very good, there is no chaotic matching situation, within the budget, the account will not be prematurely off-line; another account to the main words, the matching mode of the key words are all set wide, the result is a large amount of traffic, but invalid click also almost half, spend the same money,　　Bring the benefit is very poor, at the same time also have to look at Baidu statistics or other statistical methods to carry out the negation of keywords, not worth the candle. The gold combination uses the Baidu statistic to view the search Word report or other data statistic report, filters out the low conversion rate or the non-potential customer keyword, through the Baidu backstageThe Negative keyword setting function to effectively filter, this work requires operators to the key words are sensitive to the overall situation of the industry has a deeper understanding, negative keywords is also a very important thing, to do in place, if not too much of the words may be a lot of potential traffic will disappear, at the same time on the original basis of traffic will fall , it would be obvious to see.　　So when negative keywords must think, from all aspects of thinking. Five, IP exclusion Baidu bid promotion backstage to provide promotional shield can achieve automatic IP exclusion and manual IP exclusion function, which can block a specific IP address or address segment triggered by the promotion results. Through the website traffic statistics software and online customer service system to view the analysis of IP, if it is found that an IP has malicious click Suspicion, you can use Baidu to promote the IP exclusion shielding the IP.　　Baidu backstage also provides a precise IP exclusion and IP segment exclusion of two IP exclusion methods, IP segment exclusion choose to be cautious, set the IP segment exclusion may be lost from the effective customer traffic. VI, writing promotional ideas This is also a very important thing, whether the potential customers into your site, what you promote is useful to potential customers, the most critical is in the creative writing above. Baidu promotion of creativity is divided into: title, description 1, description 2, access URL, display URL, additional creative (trail), write a good idea, the customer has already agreed to your product or service has been at least 30%, so, important line is self-evident.　　In writing the idea is very strong, the cost can also be reduced, and some customers will see your idea that your site is not what he wants to find, this will reduce a lot of invalid clicks, you can save money to the competition in the ranking above the words. Seven, the creative chain and then read the word "landing page" to know what its role is, what it is for. Yes, it is very important that the landing page is the first page that the customer sees in the station and what he is looking for, and if the landing page is linked very well, then the prey can say that you have put it to the mouth. On the contrary, all that has been done in vain, without any effect, to the cost of adding a few digits, so this link is very important.     Do search engine bidding promotion how to reduce cost and management refinement? believe that as long as the intentions to do, according to the above points of careful operation, the account will not be a big problem. Account management and optimization of your insistence, the temporary adjustment effect is difficult to long-term, what we need is a long and stable Baidu promotion effect. Continuous attention to the data can help us measure the effectiveness of Baidu promotion and further optimization.

Baidu Promotion Account Building thinking