Baidu Search and Google search five points similarities and differences

As SEO personnel, must understand the search engine, and to know the different points of each search engine and the same point. Today we will say what the difference between Baidu and Google. As a search engine industry leading Google to occupy the search engine about 65% of the world market share, Baidu accounted for a share of 13%, while Baidu as the leader of Chinese search engine, 2011 occupy the domestic search engine market share of 76%. Google, in the domestic sector, occupies only 13.31% per cent of the market. Google has a huge international market achievements, but in China has been hit by Baidu, on this point we from Google and Baidu's algorithm, advertising and users and so on.

1, users

Google's users are divided into two, one is the earliest users, they began to use Google, and then tried Baidu, by contrast, they chose Google, the other is a professional user, they found that many times in Baidu can not find the information they want, So they chose Google. In the foreign language customer search experience, Google clearly occupies a great advantage, and its unique word analysis coupled with its own language development characteristics, more in line with the experience of foreign customers and characteristics.

Baidu is mainly relying on the way to get the first batch of search engine users, greatly increased the user's stickiness, the user first use which search engine, for him to use what search engine is a big impact, I believe many friends know that in the rise of Baidu just when, in the domestic large companies inside is not able to Google, And whether this is the "tactic" of Baidu, Baidu did crawl a lot of the first users, so that even if the search results were implanted ads, information flow is not so fast and accurate, but also not enough to affect the stickiness of these users, because they do not compare, in search engines, they have only used Baidu.

2, advertising

Baidu has the left side of the auction ads and the right side of the relevant ads, the left of the auction advertising is Baidu's innovation, but also Baidu's main source of income. This is also Baidu's own product development in the unique nature.

Google only related ads, Google focused on the flow of information, Google believes that in the search results of the insertion of auction ads will disrupt the flow of information, information flow is the core of Google, Google is the means of locking users, Google's revenue sources, Google This kind of advertisement will never be allowed to happen.

Since the placement of ads in search results, even unrelated ads, such as the search for a, the emergence of "I am B" misleading ads will hinder the flow of information, then why do Baidu dare to use auction ads? And you can make so much money using a bidding ad? That's what we're going to say next, the user difference between the two.

Difficult Google did not do anything to say to Baidu back? Next we talk about Google and Baidu.

3, Google and Baidu

In 2006, Google made one of the boldest attempts ever to set up Google Studios in China-Google, however, Google is Google, not google,google never actively seek traffic, Google believes that the quality of the product itself, is enough to bring traffic. And Google since its inception, on the flow in the lead, Google and Thunder, Sina also has 265 web site navigation cooperation, make every effort to put the flow to Google, but also created a product-Google music, which is the same as Baidu music, using the same way as opponents, it is difficult to beat opponents, And Google's actions have violated Google's purpose, so it is not difficult to understand why Google withdrew from the Chinese market, Baidu behind Google, because in the international, Baidu is completely unable to compare with Google, however, in China, Google is behind Baidu, and finally ended up with a "be driven away" the end.

In China, the search engine market share of Baidu accounted for 75%, which can almost be called as a monopoly of the industry, the monopoly of the industry is a windfall of the industry, as users, we certainly do not want to own in a profiteering industry inside consumption, some webmaster estimates will be more clear, For example, when you are in the site keyword in Baidu ranking is good, there will be Baidu's agent to ask you to do the bidding rankings, if you refused, then your ranking will be very coincidence in the refusal to decline, this coincidence let Baidu Agent company personnel Smooth Sailing, the results just. We want to see the fierce competition in the search engine industry, because competition can promote the development of the industry, but also the most effective way to enhance the user experience.

4, Google and Baidu's own products

Baidu's own products we almost all know: Baidu to promote this is also one of the main economic sources of Baidu, Baidu Encyclopedia, Baidu know, Baidu Library, Baidu Bar, hi Baidu, Baidu application, Baidu Index, etc. these are the main means of Baidu to retain users, on the Baidu Bar, a slightly higher visibility a little bit of bar, There are tens of thousands of users, hi Baidu is attracting a large number of young people as a platform for communication.

And Google's corresponding products are less, commonly used in Google translation, Google Maps, gmil, albums and so on, and these are just to retain the needs of the people. Baidu series of products in the use of more Chinese taste, and Google more in line with the characteristics of Westerners, the domestic people like to watch, like watching Lively, then Baidu to cater to this psychological characteristics, launched the Baidu Bar, as long as you are willing to onlookers, thousands of bar bar waiting for you to watch, waiting for you to see the hot city. Baidu has more entertainment and leisure characteristics, and Google more practical, and this practicality, but only to retain the needs of the people. Baidu, as long as you come, whether there is no demand, only phase you are not afraid of big things, here you see the lively.

5, Google and Baidu's phrase division

Google's phrase division is divided into English mode, and each word in English is separated by a space, relative to the search engine division is simpler, and Google in Chinese algorithm, also used similar to the English word phrase analysis method, so, Google has divided the sentences that appear in some Chinese websites into a number of smaller words. Such as: Today's weather is good. Google is divided into: Today's weather is good. This reduces the overall readability of your site's entire keywords.

Baidu to cater to the Chinese people's mentality and algorithms, the analysis of the group method, it will be a little commonly used words and phrases are divided together, some of your domestic brands will be the correct recognition even if you do not bold, without adding "".

Understand Google to understand Baidu, to understand the search engine, in order to know that, quickly optimize the success of your site.