Baidu search results of the top three of the number of clicks real data analysis

Baidu | data

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Stone in the point Stone Interactive blog published "Search results before 10 clicks distribution", the data source is AOL's unexpected announcement of their search data, stone analysis should be a great help to search engine researchers, but in my opinion because it is AOL's foreign search engine, He can only show the foreign people's search habits, can only say to China's seoer do a reference.

Just the author has a small station has some of the flow from Baidu, at the same time with the Baidu Index, summed up a 100-degree search of the situation to give you a reference.

Keyword ranking search volume click rate (click/Search volume)
A third place 1,204 414 34.4%

B first place 451 322 71.4%

From the last click rate can be seen with the AOL data is very different, AOL's data are first 23%, third 4.6%.

From this, we can see some differences between Chinese and American internet users. Personal feeling, the U.S. Internet users relatively mature, the use of search has a strong purpose and will directly through the introduction of the title or even snapshots to identify whether it is their own, and finally click, and the domestic Internet users will be more blind, search a keyword after the first start point, Look at the end to find out what you need.

At the same time can also compare the Baidu and Google keyword advertising differences, have done auction sales are aware of Baidu's Click Consumption is very fast, and Google is relatively slow, which is why Baidu's business growth so fast reasons. For Chinese users, the number of clicks on the right side of the search results is significantly lower than the search results text ads.

Because I can only see their own data, may be a bit one-sided, but also welcome you to come up with your data to discuss together.