Baidu Solar storm: "Shanzhai brand" K you didn't discuss

July 14, was the webmaster "Gray Thursday", in this day has a large number of sites have been uprooted by the ban. But is it just a penalty for website optimization? In fact, the July 14 of the large range of K station from Baidu's "solar storm." The "Solar Storm" initiative is part of a "sunshine operation" launched last year by Baidu, which aims to clean up bad information in business promotion. And the sun action on cleaning up the "Shanzhai brand" site, some sites by K's reason is also obvious.

In recent years, with the rapid development of China's Internet, the number of Web site construction, regular brand sites are often a large number of Shanzhai site imitation, and even photographed on the beach phenomenon. Light is caused by the loss of the brand site traffic, heavy Shanzhai site to deceive users, qishidaoming after profiteering. And Baidu as China's largest search platform, of course, propped up the task of optimizing the search platform, this time the "solar storm" is due to severely punish the Shanzhai website, protect the normal promotion of brand website information is not violated the "Sunshine action" action.

It is understood that this is protected by the Baidu industry include: Logistics, Beijing, three hospitals, education and training, household appliances, such as well-known enterprises. Involving more than 150 trademark protection, keyword 140多万条, and if in this one of the "Shanzhai brand" site will not be able to avoid the end of the fate, can be said to be ranked higher dead also faster. In the past few years, brand development has always been the industry webmaster stared at a piece of fat, and optimization to the forefront of the position is to bring a lot of brand revenue. So the cottage wind, a brand following the fake brand site may be less than dozens of, more than hundreds of. However, the brand of this phenomenon can not do? is always a more tangled topic. In addition to doing optimization site to do the ranking may be a little to recover the loss, there is no other way, but this time "solar storm" is nothing more than "famous brand" positive name.

　　

In this respect, the Chinese stationmaster's outlet is also where? Solar storms "gives a clearer answer. High imitation of this approach has become increasingly unsuitable for the development of the Internet, and the webmaster to choose the road should focus on the "innovation" on the change. However, with the prevalence of today, there are many owners can be aware of this phenomenon? From every search rule change after the number of K site, follow the trend is still serious, the cottage is still serious. Not the high rate of elimination of the Internet determines the failure of the people generally higher than the society, but the convenience of the Internet makes people forget innovation, 95% of the entrepreneurial failure rate is also from this. The cottage needs containment, also must be removed, also the Internet a green environment is understandable.

The above point of view for the binary network of Beijing SEO (www.seostudy.org) summed up: Shanzhai brand, k you did not discuss, follow the trend has changed, only innovative way is the fundamental development, whether it will eventually fail.