Baidu included agitation is for Google PR update another PR

Starting from 24th this month, Baidu's inclusion of the situation has entered a very obvious wave period, the climax appeared in 26th before and after the author's forum from 88,001 jumped to 35500 mark! Some webmaster friends are included to achieve a 16 times-fold growth, from 3 liters to nearly 50,000! Of course, There are also a number of sites included in the plummeted! In either case, some of them went to extremes. As a matter of fact, after a brief surprise on the site, I was left to worry that the "overnight" growth seemed unstable to me because it was not a result of normal development. And some of my customer sites by Baidu included Crazy half, at the end of the day to return to normal level, these are all explained that the update does not have the stability of Baidu, normal, we can not have too high expectations, but also to the ordinary heart to treat this urgent increase in the situation. Similar events have occurred several times in the past, such as the recent "5 20" event as an example. For this incident comprehensive information analysis, I got my own judgment and conclusion: This time Baidu contains sharp fluctuations in fact, Google's large-scale update PR of a "PR" and "counterattack." Why do you say that, please look at my analysis of this incident:

first, Baidu's "PR" for Google has a precedent

We often compare the relationship between Baidu and Google as a pair of "enemy", from the date of the birth of Baidu, has not stopped the competition with Google China, and even initially used some are regarded as improper means to affect its normal operation. Google's action for the public relations, the media and public opinion attracted to the webmaster these direct users of the attraction from Google to rob from the purpose of public relations Baidu. There is already a precedent for similar practices, most typically when Google announces its exit from China. At that time, Google has released its argument to withdraw from China, for a time, China's vast number of netizens spontaneously launched the "Mourning for Google" activities, to Google China's headquarters to flowers, in the network using pictures, words and other ways to express their sadness, the focus of public opinion was quickly focused on Google. At this point, as the biggest competitor, Baidu naturally unwilling also can not allow public opinion of the limelight are Google roll away, this will undoubtedly only help Google hype, further enhance its influence, so Baidu "correspondingly" out of the "explosive" news-Baidu has been a long time hacker organization attack and into paralysis! The public opinion in a twinkling of an eye shifted to Baidu body, about Baidu by black investigation and concern quickly rise, after all, this concerns China tens of thousands of users of the use of Baidu's vital interests, and soon Baidu to replace Google became the focus of public opinion and headlines, which for Baidu can not but say is a successful "crisis PR", Let the public look from their competitors to their own, and in fact, until then Baidu also did not disclose where the hackers were launched by the attack. And this time the Baidu included violent fluctuations, but also with the previous occurrence of the "public relations incident" is the same! Also this time because Google claims to update the PR, when the PR really large-scale start to update, the public opinion and webmaster eyes are quickly snatched, Baidu use quite "intense" Included in the volatility of success and overshadowed by Google's thunder! PR ability is really good!

second, Baidu this time contains violent fluctuation event "abnormal" reason analysis

1, any familiar with Baidu "temperament" webmaster or seoer know, Baidu has been included in the site has always been famous "harsh", unless the server caused by the failure of the results of ups and downs, but will soon be restored. The volatility is quite dramatic, many of the site's fluctuations in the past included in the number of 5 times times to 20 times times, this range is absolutely rare to see, and after a few days there is still no recovery traces, this is not the previous server short time failure caused, is certainly Baidu "intentionally."

2, and Baidu Strict review of the site included in the habit of the page, this large-scale increase or reduce the number of sites included, and the past Baidu's habits and style completely different, this let people have to suspect that this is not Baidu included "natural" changes, but there are human factors in the inside to cause violent fluctuations. This kind of "go extreme" change is not a responsible search engine, the style of large companies, but should have special considerations to make "extreme behavior."

3, "Abnormal" after the update, all will be attributed to normal: This time Baidu included update fluctuations, after the author's comprehensive analysis, from the "public relations" and "conspiracy theory" perspective, there is the inevitability of Baidu's own public relations needs, reference to the past, Baidu's public relations means, people have to suspect that this fluctuation is its seizure of users eyeball once " Self-hype "! In fact, it is true, the recent discussion on Baidu included fluctuations in the topic has been far search Google PR value update of the heat, so that Baidu once again become the Internet circle of the" Reds ", to avoid the webmaster due to the PR value of a large update, especially the" threat ", Like the use of a more attractive "bait" to attract AdSense station to Baidu side, rather than be Google to "Woo" the past. This is also the depth of Baidu for competitive strategy considerations, in fact, there is a reason. However, this abnormal volatility is not the result of natural excesses, this kind of "wind transit" like the update should eventually be attributed to normal and calm, this drastic adjustment in Google PR update event gradually fade, I believe that will be adjusted accordingly, Baidu included in the final or return to the normal track, will not be the "drastic" changes in the style of appearance in front of the webmaster.

So, adjust our mentality, continue to use a practical mentality and efforts to do a good job of the site, is the webmaster can finally achieve the correct approach to success, we can not be Baidu for competition to make the "public relations" approach led by the nose, affecting the normal to do the station mentality and rhythm! As long as we are steadfast to do the station, to provide high-quality content, High-quality outside the chain, high-quality user experience, you can make search engine "abnormal" fluctuations in front of us become a "cloud"!

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