Baidu: Our semantic search is better than Google.

Google recently launched a new search function "knowledge map", which is Google as the next generation of search for the first step. Baidu, a domestic search engine, says it is no longer a feature for Baidu, and Baidu has started to dabble in semantic search in 2009.

Baidu's international media PR director Kuo in an email in this description: Google in doing semantic search in fact Baidu has been doing, because Baidu has since 2009 launched the Aladdin platform, the platform based on Baidu Web search Open Data sharing platform, The majority of webmaster and developers can directly submit structured data to Baidu search engine, to achieve a more powerful, richer applications, so that users get a better search experience, and get more valuable traffic. To this concept, Baidu called box calculation. The idea behind the Baidu box calculation is to provide directly to the user any content they enter in the search box. At the same time, Kuo said, the current user use Search engine search classification is mainly three types, respectively: data, content and application. Then we will look through these three types of search to see Baidu's semantic search.

Data search

For example, some people in Quanzhou Baidu "Weather", then Baidu will evaluate this person's geographical location for Quanzhou, and according to this person's location to provide his Quanzhou area today's weather conditions and weather forecasts for the next few days. And these data mainly comes from the weather.com.cn/platform of Baidu cooperation.

　　

Another example is that we type "Beijing, Shanghai" in the search box, and Baidu can deduce from semantic search that people are looking for relevant route information, so that the results of the search will provide train timetables, ticket information, aircraft flights and ticket prices and other structured information. The data is mainly from Baidu's acquisition of last year's platform "where to go."

　　

Then we search for "1000 euros", we can look at the results of the search, but also based on the search for the majority of domestic users to provide information to convert to the renminbi exchange rate.

　　

Content Search

We then tried to search "Lady Gaga Poker face", and we could find that the top information in the search results was video from Baidu's video platform, and it also provided relevant video. The application box also provides a Sharing button that allows users to share the information to social networks such as Sina Weibo, Tencent Weibo or Renren. If you are a domestic user, in the second search results, that is, Baidu's Ting platform will be free to download the relevant music.

　　

Apply Search

Kuo also said Baidu has built up a network of tens of thousands of applications generated by millions of third-party developers. So if you're searching for "Angry Birds" in Baidu now, the search results will provide you with a game download or online game.

　　

If you search for dates or calendars, you will find that search results provide a virtual calendar and related applications.

　　

From these cases, we can see that Baidu has also been committed to semantic search in recent years, providing users with a more consistent search results. Perhaps this may be one of the reasons why Baidu can beat Google. Article by halitosis Treatment net http://www.999kc.com stationmaster original, reprint please retain source.