Baidu out of "well-known site SEO precautions" to purify the SEO environment

Hello everyone, I am Chengzhou. I believe that everyone concerned about Baidu Webmaster platform, will know about Baidu published "well-known site SEO attention", which talked about a lot of well-known web site SEO requirements and suggestions, are very conducive to our improvement in front of the chaos of the SEO environment, especially for garbage information, the attack of rampant advertising is particularly serious. Baidu in front of a set of combination boxing double combo, first released the "Web2.0 Anti-spam detailed strategy", for a lot of the Web site is plagued by garbage information to provide the best advice, rampant spam page will not only reduce the search engine for the site evaluation, Even if we find the deletion in time, it will bring a lot of 404 pages to the website, and the anti-spam strategy has fundamentally given us a good guidance, followed by the release of the "Baidu Webmaster Platform tip: Baidu will improve the quality of news stations to show, to deal with the low quality news station" tips, after release, To the previous malicious use of their own news sources advantage of the site to earn advertising costs of the site a great deal of blow, such as thousands of dragon nets, 533 and so have been down a lot of rights.

SEO is originally and search engine mutually beneficial symbiosis, but if by some likes to borrow the search engine loophole The person uses is easy to produce many rubbish information, does not conform to the search engine to recommend, also does not conform to the user experience the result, will cause the search engine and the user to damage. and Baidu recently a series of actions are trying to improve the SEO environment, the "well-known site SEO attention" is far-reaching, on the one hand to help the well-known site better site SEO work, away from the dangers of cheating, on the other hand also give users better information display.

In the "well-known site SEO attention" in the main mention of some of the following content:

1, on the content optimization, it is recommended that in accordance with the "Baidu Search Engine Optimization Guide 2.0" requirements, for each page to write the corresponding title, rather than a large number of different content pages are used the same title. Related to the Web page of the important information (news, contact telephone, etc.), as far as possible through the text or search engine can read the language to write, do not use search engine difficult to understand the picture, Js,flash, IFRAME and other code building, and the use of these codes as far as possible using the text description. So in order to build the search engine optimization of the Web page, to more access to search engine traffic.

2, about the well-known website easy to appear cheat operation. One is the sale of site links, some sites hope that through the high weight of well-known sites to enhance their weight, and well-known sites, especially some well-known web site editors also want to earn extra money, here the sale of links, including the home page or the friendship link, the other is a soft outside the chain, that is, the high weight of the use of the site, the release of soft text outside the chain, Get rankings and traffic on search engines, and brand exposure, which seriously affect search engine results; second, there are some well-known sites with their own advantages, the use of a large number of collection of unrelated content, hoping to obtain a large number of traffic from the search engine, such as "search" is a typical spam site, not only on the Internet a large number of collection , the collection of content will also be malicious false original, seriously affect the user's search experience. Back Baidu also recommended well-known sites to more use of Word-of-mouth and high-quality content to win the favor of users. Should not be for short-term traffic, regardless of user experience, do damage to the brand image of things.

3, Baidu in the "well-known site SEO notice" also mentioned about Baidu related search and Drop-down box search is to improve the user experience tools, can help our website for more users to provide guidance for SEO, but if malicious to use tool brush related search and Drop-down box search, then the search engine will be strict punishment. This makes me think of Baidu ranked Click, Baidu Webmaster platform to see a lot of information, but also @ Baidu webmaster platform Sina Weibo, but did not receive any response, the back of many webmaster, even Seowhy founder of the teacher has launched a number of advocates boycott, have not been answered. Today, the teacher has sent a micro-blog also in response to the recent Baidu rankings change severe situation:

　　

Mr. Fu-Wei Weibo information

If Baidu's recent ranking change is Baidu ranked click of the interference, then Baidu has no such an obvious cheating behavior have corresponding measures to deal with it? Baidu in the public arena is not proposed, at least in the webmaster platform has not been announced, if this is not resolved, Baidu's search engine rankings will be a lot of malicious interference , the search user experience will be much lost.

Look at the "well-known site SEO attention" purification results, directly in the Baidu Webmaster platform can be seen that Baidu has joined 8,491 of sites, including well-known sites, including Sina, Sohu, Phoenix and other large portals:

　　

List of well-known stationmaster

Baidu a lot of things have been criticized, indeed have their own shortcomings, but we also want to see the efforts of Baidu, the recent series of actions more explain Baidu's emphasis on SEO, but also in the attempt to purify the better SEO bad environment.

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