Baidu: "New home" layout cloud open Platform

Although no one thinks Tencent's "micro-innovation" in products is innovative, few people think Baidu has a pioneering attempt in search. But some of the company's 2010 practices are now appearing on Google's pages-directly showing results.

This is the 2010 Baidu World Congress when Li first proposed "box calculation." It has been hard to understand the true face of Robin Li's "box Computing"-a product that was once thought to have the power to manipulate the lives of small Internet sites.

Now, if you look closely, this vague concept is preparing to enter its third phase, "No search is available". This is also Baidu's another grab the entrance of the heavyweight products-new home.

And now Baidu, has e-commerce business "heroes broken Wrist", exerting force mobile Internet. The company is trying to replicate its advantages to a wider range of users ' handsets.

Layout new Portal

Baidu is working hard to burnish a personalized homepage product--Baidu New homepage, at present, it only allows users to edit their favorite URLs, but soon, this product will give users more permissions to edit their own home page, users simply click "+", you can achieve the film and television, music, games, novels and other content navigation to add. Navigation page contains not only commonly used Web sites, but also including film and television, music and other content, users can play the show page directly add to Baidu homepage. Now, Baidu Community operators are considering whether to increase the scrolling broadcast on the page user-customized RSS news and so on display content.

The new home page in the September 2, 2011 Baidu World Congress on the launch, is actually Baidu in contention for the user's entrance. Baidu is trying to "curry favor" with high-end users on the Internet, because they will never be satisfied with the same navigation products. The new home page can help Baidu to provide personalized services, improve the stickiness of users, and even help the company to complete from no account service to the conversion of account services.

In fact, the new home plan is Robin Li for Baidu "box calculation" planning of the third step-"No search is used", the first two are "the search is obtained" and "that is the search is used."

has been involved in these product development Baidu Community product leader Tian Xiaomong introduced, that is, the search is Baidu in the 2008 Olympic Games launched products, in the user search the Olympic information directly after the display of gold medal number and so on search results, later felt that this allows users to reduce a click, it vigorously promote.

Baidu believes that people in the search for a message when the need is a "demand cluster", such as the search for Beijing to Shanghai ticket, in fact, also want to know how much money Beijing to Shanghai train tickets, what time. And if the search is train tickets, there is a discount ticket is cheaper than a fire ticket, but also the needs of users.

At that time, Baidu tried to build a platform, but also did not think clearly is an open platform, just know can let the best quality information results provider Access-Tian Xiaomong said, to today, the Google revision is actually to talk about a good partner content directly in the results area. That is the embryonic form of the data-opening platform. Today, the data-open platform "Aladdin" has covered 70% of the online world.

And all this front-end products behind, are Robin Li's "cloud."

Cloud Open Platform

This year Robin Li gave Baidu the task of planning "cloud".

This judgment prompted Robin Li to continue to increase the investment in Baidu Cloud, open technology, operations, flow distribution and other advantages of resources, to provide developers with a more open and complete ecological environment, and developers to win the mobile internet era.

It is reported that Baidu is doing a backstage support platform, this platform has the Baidu application development environment, in order to support large data volumes, large access, real-time updates, unstructured data, Baidu is trying to develop a set of technology to use the technology to the extreme, to provide developers with a wide range of applications, provide development funds, provide promotional channels -and his focus over the past 12 years has been on the application of Baidu search engine.

In fact, the most typical application of cloud services is storage. The survey shows that in the last 5 years, the annual composite growth rate of China's cloud storage services market will reach 103%.

Last year, Baidu has launched a similar storage services-based on Baidu Easy platform Baidu box, allowing users to mobile phone video, pictures, music and other files uploaded to the cloud space for backup. Now, as a product of Baidu Cloud storage area, Baidu Network Disk's cross-platform features more obvious, not only across the PC side, Android mobile phone client, web side and many other fields, iOS mobile phone clients have also been launched.

In Li's words, mobile internet will be the era of developers, Baidu must inspire developers to seize the mobile internet era of opportunities to open up the territory.

It is reported that in Baidu's current daily search 30% of search requests related to the application. And Baidu's current daily search request has been billions of times.

Baidu Storm terminal approach is to improve the ability to cash out this year-to provide developers to the realization and division, is more than 3 times times last year, and does not cap.

It is reported that Baidu has become the three major weapons-search promotion, app promotion and site promotion, this part of the service is still improving this year, Baidu is trying to further enhance the output capacity and efficiency through sustained and large investment.

According to Baidu Mobile cloud Division general manager Li Mingyuan estimated that this year, Baidu open platform developers to earn revenue in the last year over billion on the basis of at least 3 times times.

And Baidu also has a commitment--Baidu Mobile-Cloud Division general manager Li Mingyuan said, Baidu will not do tool-type application, will adhere to do platform, service developers, such as voice communication tools in Baidu inside has been cut off.

Storm Terminal

And Baidu in the terminal mobile phone on the "Cross-border", but also the company for the search smoothly into the mobile phone's strong layout.

In fact, at the end of last year, Baidu cooperated with Dell to launch a mobile phone, but the price is higher, about 2999 yuan, failed to quickly open the market. The mobile phone carries Baidu's "easy platform" in mobile terminals.

In fact, for Baidu, "lure" mobile phone manufacturers "bait" is very sweet-advertising split. This is definitely an attractive condition for mobile hardware vendors who have been killed by cost-price battles.

Wang Jin, vice president of Baidu Technology, said the emergence of Baidu easy platform can make up for the whole industry's short board-sitting 400,000 customers and China's largest advertising alliance system, a year to the partners into more than 1 billion yuan, the future Baidu will provide these resources to developers, the entire ecosystem of the ability to become fully improved. Any cooperation of the hardware manufacturers, any popular free applications, can be from the Baidu platform to get a lot of sharing.

Wang Jin The industry chain cooperation into four models: first, the depth of cooperation, the two sides of the brand joint and partial customization; the second is to provide mobile services Baidu solution, through the Baidu account will be the core business and application of Baidu chain; third, with the chip manufacturers to provide chip-level reference design; Four is the collaboration with the developer ecosystem.

Baidu is now the most profitable company on the mobile Internet. According to the company's first fiscal year 2012 without audit earnings, Baidu's first fiscal quarter total revenue of 4.264 billion yuan (about 677.1 million U.S. dollars), an increase of 75%, the first quarter net profit of RMB 1.883 billion yuan (about 299 million U.S. dollars), the year-on-year growth of 75.9%. The total revenue for the second quarter of fiscal year 2012 was 5.335 billion yuan (about 847.2 million US dollars) to 5.46 billion yuan (about 867 million USD), up from 56.2% to 59.9%.

In the case of Baidu, the company has to do is to put these already formed business model on the mobile phone "landing."

Therefore, Baidu and Changhong together to do the following smartphones-of course, although you can spend money in the mobile phone brush machine market strong push, but who can ensure that users get the phone when the inside also installed manufacturers pre-installed applications?

A mobile phone channel business also reluctantly said that the current channel confusion, from the factory to the agent, and then to the counter, a mobile phone may have to be brushed three or four times, and even if the regular dealer's salesmen do not brush, users may also brush their own machines.

Of course, Wang Jin also hinted that Dell and Changhong is not Baidu partners all, has dozens of mobile phone manufacturers and Baidu to discuss cooperation, manufacturing more than the following smart machines.