Baidu Recent adjustment Analysis centralized regulation of illegal promotion of purification SEO

Recently, Baidu for the SEO industry has made a series of initiatives. According to ADMIN5 webmaster Network news, March 14 Baidu launched the "3.15 Special Action" series of the largest network security promotion action. Baidu will be starting from March 14 0 o'clock, on the first page for 3 consecutive days to release the theme of "combat false information, starting from here!" The text link. Any visit Baidu homepage user, as long as clicks the homepage text chain, may directly enter by the Baidu and the Beijing Public Security Bureau jointly compiles the Sunlight Action topic page.

In the topic of "Exposure Taiwan" section, Baidu through netizens or media reports and other methods of the first exposure of air tickets sales, medical drugs, mobile phone recharge, home appliances repair, lottery and other areas of Bai Yujia illegal promotion and contain false and bad information site. Websites involving illegal information have also been reported to the Public Security Department of Commerce and Industry according to law.

Baidu will be the most valuable site to promote the location of resources for three consecutive days to open to all netizens, launched the focus of Internet users to expose, crack down on network fraud and false information, but also highlight the efforts of Baidu to crack down on false information, maintain the network health environment determination.

On March 8, Baidu search keyword "SEO" appears a new tip: "Baidu prompts you: SEO is a very important work, please refer to Baidu about SEO suggestions." "and launch the" Baidu About SEO suggestions "(http://www.baidu.com/search/aboutseo.html) page. And in the previous February 15, Baidu Search "SEO" appears prompt: "Do not credulous seo Company's rhetoric and case, improper SEO may cause your site risk." It is recommended that the webmaster to the site before SEO, reference reading Baidu's official guide. ”

In Baidu's official guide, "Baidu Search Engine Optimization Guide 2.0", the detailed introduction of the site preparation, search engine site construction, website operation and the punishment of various types of cheating and other content. "Any behavior that damages the user's interests and the quality of the search engine results will be punished by the search engine," the guide said. Cheating in the continuous development of our means are constantly changing. ”

Baidu recently this series of actions, for SEO industry undoubtedly brought a great impact. Some of the corporate sites and small and medium sites that have been ranked by cheating methods have been affected by different degrees. Some formal websites have been implicated in varying degrees. Through centralized treatment, to combat the various illegal promotion and contain false and bad information web site, black hat seo, etc., to reduce the loss of Baidu and users ' interests, to prevent the proliferation of spam sites. In the maintenance of Internet security, purify the Internet environment played a certain role, purification, standardize the SEO industry. Therefore, there are SEO practitioners that: "Baidu's practice of standardizing the SEO industry, now the SEO industry is indeed a bit messy, ignoring the copying of copyright damage to the authors of the rights and interests of the site group and other technology monopoly search results affect the user experience." "and Baidu in the standard SEO market at the same time, bidding rankings and other means of payment promotion is not affected by the industry also questioned."