Baidu rectification, can become a modern social commercial overheating phenomenon of coolant?

Baidu rectification, can become a modern social commercial overheating phenomenon of coolant?

"Wine is not afraid of the alley deep" is the traditional product market model of product sales characteristics, such a characteristic is determined in the product market supply and demand law, that is, the market reality of short supply, and this reality is subject to the production capacity. The most characteristic of the products in the traditional market is its handmade elements, and the handmade elements are endowed with the brand connotation that their similar products can not be substituted because of their unique existence, and also limit their production capacity. In modern society, the product that has the characteristic of this traditional product market pattern is only luxury goods, such as Rolls-Royce,LV bag. In other words, in such a market characteristics, product brand is the word-of-mouth transmission, along with the natural transmission of word-of-mouth, in a certain node is bound to exceed the production capacity, so the initiative propaganda and not too much significance, but also "wine is not afraid alley deep" consensus.

China's economic market started relatively late, strictly speaking, until the reform and opening up 30 years ago, China has been in the traditional market mode, then ushered in a real sense of the modern commercial market era. The biggest difference from the traditional market model is that the most important feature of modern commercial market is that the production capacity has been improved and the production capacity of short supply has turned to oversupply. The balance of supply and demand no longer depends on production, but on consumers.

It is the business era such a typical feature, "wine is not afraid of alley deep" reliance on the natural transmission era has become the past, a variety of goods, as long as the market has space, any product in the short-term expansion of capacity is easy. Thus, the most typical feature of modern business society is the unprecedented prosperity of the advertising industry. "Wine is also afraid of the alley deep" become a typical portrayal of modern business society.

The reason why I spend a lot of ink to describe these two different product market models is mainly to allow us to reflect more deeply on the product market model of our current era. Of course, our time is also in the business era, the product market model is in essence in the modern commercial market era. But our business age lacks a lot of elements that should be in the modern business age in nature, and this lack of essential elements has led to a distorted business era in the sense of our business age. It is hard to say that the awkward situation is defined by the pre-business era or the post-business era.

I think, or use "Baidu mode" to define may be better, after all, because of the direct link between Baidu and Wei Zesi tragedy of such an era of the inferior to the most direct and the most impact of the way to show. If "wine is not afraid of the alley deep" is a portrayal of the traditional product market model, "The wine is also afraid of the alley deep" is the modern commercial product market portrayal, then "rotten wine can also float bouquet" is the "Baidu model" the best portrayal of.

We are now every market is talking about the internet thinking, talk about fan economy, talk about market communication, brand building, talk about concepts, but there is a lot of people ignore the fact is that almost no talk about the product itself. Why is that so? One of the greatest features of the internet era is that the convenience of information acquisition is unmatched by any age. This convenience also inevitably caused the product market another situation, that is who can put their own information more impact of the transmission to consumers, then who will win the market. Over-propaganda has become a norm in this new paradigm. And for consumers, a variety of miscellaneous information mixed together, and there is no authoritative institutions to provide advice to do a reference, then such a choice has a great risk.

In other words, the "Baidu model" of the product market lack of modern business model of the scientific and rigorous product quality supervision system, of course, the result of such a reality is also because China's economic development is too rapid, in supporting the concept of product management and regulatory measures to improve the development of commodity economy has not yet to keep pace with.

Such a state of regulatory chaos, for enterprises, the pros and cons of each, allowing the enterprise to maximize market-oriented economic prosperity, but laissez-faire regulation with the overall economy at the same time there are two other biggest disadvantage, one is to disregard consumer interests, One is the real conscience of the product as the core of the enterprise business is increasingly struggling. And the harm will increase over time, and the past two years have been the most true portrayal of a market in which many businesses have collapsed.

In our company to the main product of the PA, in the market strategy, we also exist in this dilemma, is the focus on product quality, or focus on over-propaganda? We have also been tempted by the characteristics of the modern market, but if we insist on being a real brand enterprise, then this temptation must be eliminated. Our goal is to do China's century brand.

Of course, it would be a difficult task for any company that is trying to do so, if it is such a disorderly and unregulated market model. But such a market environment is improving, Wei Zesi tragedy, so that more and more people are aware of the commercial as the center of overheating will happen, and the state organizations intervene in Baidu's rectification, is the beginning of the modern social commercial overheating phenomenon began to cool.

There is reason to believe that such a start will be China's commercial and Economic market progress standardization of the beginning of the system, will be conducive to the elimination of excessive propaganda of the phenomenon of goods, for the real conscience of the enterprises to do products, this is a great good news. It is precisely because of this reason, I wrote this article, meaning that the good news to the same determined to do Chinese brand enterprise brand products business colleagues!

Disclaimer: This article from the image of the PA Beverage Brand Research Center, any reprint needs and center contact

Baidu rectification, can become a modern social commercial overheating phenomenon of coolant?