Baidu Search Achievement Task system from the perspective of user experience and product planning

Careful netizen must find, now login Baidu account, the upper right corner more than a "my achievement" entrance. When we first search for specific keywords through Baidu will light the relevant search Achievement medal. such as through Baidu search Taobao will be lit "can earn flowers" medal, search braised ribs can be lit "I am cargo I am proud of" achievement medals. According to Baidu Achievement bar Netizen Statistics, has already launched the ordinary achievement task to have 51, has been identified the hidden achievement task to have 5. The author of this new online Baidu system carefully analyzed a bit, hoping to learn more to enhance the user experience methods, skills.

　　Sina Weibo collection medal + Tencent QQ dot bright icon

Baidu Web Search in the initial input of specific words, there will be a hint of the achievement of XX, which means that you have achieved this achievement. Every achievement, the corresponding medal will be lit, but also through Baidu search in the upper right corner, the personal account next to the "my achievements" into the Baidu Personal homepage, which lists all the general achievements of the task and access to conditions.

The absorption of the Sina Weibo medal collection and QQ information card lighting icon to play, so that users in the use of Baidu search is more like in the Treasure, collection treasure, perhaps you inadvertently search that Word can help you get very rare hidden achievements medal it! Although the medal collection is not a novelty, but the number of enthusiasts are many. Create not how long Baidu achievement bar, has been everywhere is the show medal, experience value of the post.

The present Medal of achievement is only shown on Baidu's personal homepage, but the author estimates that the medals will be moved to Baidu's business card. When you go to the bar, show me the name of your business card. More medals, I believe that will become a lot of people to collect the power of Achievement Medal

　Upgrade mode + Unlock mode

　　

A list of all common task medals is listed on the Personal Achievement page, and a new medal can be unlocked for each level of promotion. After the grade is reached, the medal is automatically unlocked and the medal is lit, but you don't really get it. You need to search for specific words through Baidu Web page to light the banner icon to the right of the achievement Medal, the flag icon is lit to be true to achieve the achievement. Each achievement can be achieved by 5~90 points unequal to the integral, through the cumulative integral can be upgraded. Most achievements are awarded only for the first time, and some can be obtained once a day, such as "My personal cinema" and "No Rain or shine" achievement can be obtained once a day at level 1.

From this design we can see the shadow of the operation mode of the online games, enhance the level of strength is the game to retain the player's common means, once there is a goal even if the virtual people will be tireless impact. and unlock mode is a good reference to the plant vs zombies, Angry Birds and other successful game play, so that players on the impact of the new level more enthusiastic.

　　Hide achievement Tasks to explore

In the Personal Search Achievement Homepage lists not all tasks, at least the current netizen has discovered "must be extremely good", "The God Probes Detective Dee", "for you swivel chair", "can earn will spend", "TVB senior Writer" These 5 are not in.

The five hidden tasks corresponding to the starting search keywords are Sheng, Yuan Fang, China Sound, Taobao, such as shopping website name, the French Open sniper and other TVB hot play name. We can see these are the 12 hot search terms. It can be foreseen that as the focus of public opinion shifts there will be more hidden tasks to be launched.

The unknown is always fresh. The hidden task's settings hang up the user's curiosity, adding more gameplay to the search achievement system, and no one knows whether there are six or seventh achievements. Personally think this is the best place to search for success. and Baidu Achievement Bar some "sixth hidden task, please see my space" of the post, but also successfully played the role of attracting traffic (cheat clicks of the practice is not conducive to the healthy development of the site, do not recommend imitation-I note).

　　Points Exchange Interest stimulation

Baidu Search Achievement Level promotion In addition to know the lock medal can also get vouchers, games, such as Silver ingot rewards. The fastest award is the level of 6 after the level of a network of 10 yuan voucher, and the highest value is the achievement of 10 level after the Baidu game 1000 Silver Ingot gift package.

On the one hand, the achievement system of reward will attract netizens to "play" continuously. Although the award of the category is small, less attractive, and a lot of IPhone5 as bait for the lottery compared to just petty, but there is no probability of access to make these rewards more "in the near." On the other hand, these prizes, which must be realized by going to the provider site for value, are also an excellent means of drainage and propaganda.

The author thinks, Baidu launches the search achievement, is an extremely good method which increases the user viscosity, the enhancement user experience, also is worth us as the operation, the promotion personnel study unsightly.

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