Baidu search engine SEO optimization guide

After all, it is produced by Baidu, and it is good for the website. It is also an internal test, which makes Baidu SEO recommendations more mysterious. Many webmasters cannot stay awake at night for it, so they are restless.

In this case, it is hard to say how it works. After all, Baidu still has some means to build a new product. Let's not talk about Baidu SEO's suggestions. Just from Baidu's products, all the products related to webmasters are open for internal testing and invitation. Webmasters naturally struggle for it. Fortunately, after a period of time with the public's pursuit, I also got an invitation code and quickly logged on to reveal the secret of Baidu's SEO recommendations (of course, the article is the latest, the SEO suggestion invitation code has been obtained early, but it is not necessary to write an article ):

The whole interface is like this, which is simple and disappointing. But in fact, if you have an invitation code, you may even feel incredible about your previous behavior. After the check, some pages that Baidu thinks need to be modified will be returned. Of course, there are few items to be checked because this product has just been launched and remains to be improved. In addition to other reasons, we are disappointed, these projects are common problems that Baidu cannot ignore. I will use the Baidu search engine optimization guide to reveal the SEO recommendations:

1. URL importance

The importance of the URL is listed at two simple points. Although it is a bit of a taste, it is not difficult to see that Baidu attaches great importance to the URL, although google can clearly capture dynamic links, however, Baidu seems to be very concerned about whether the page URL is dynamic or static. This is a signal. Looking back at Baidu encyclopedia, you will find that the URL of Baike is too simple to be simple, however, what I don't quite understand is whether the URL length is related to the TITLE length. Baidu SEO suggests not to point out that although there is a difference between the URL length and the TITLE length based on the encyclopedia and his own understanding, there is no authoritative saying, we recommend that you refer to the encyclopedia for more information. In addition, the URL recommendations have been pointed out on page 9th of the Baidu search engine optimization guide:

Baidu's attitude is clear, which is to tell us that it is convenient for users rather than search engines. This should be explained in terms of user experience, it is unknown whether Baidu's understanding of "users" includes SE. When I raised Baidu's suggestion on page 20th about static URLs, the answer provided by Baidu was "no effect". In SEO recommendations, I went out to spider to view the pages, it can be seen that Baidu tends to be static when processing dynamic and static data:

II. Page content

1. The page content in Baidu SEO recommendations is a bit shabby, so a few pieces of information may not be able to meet your friends who want to study advanced SEO skills, but if you really want to study advanced SEO skills, it is not recommended to stay in SEO recommendations; on the contrary, if you want to make a website that has good performance on Baidu, then these projects are enough for us. You may not see any highlights, but I tell you that when all search engines gradually give up keyword in meta information, Baidu regards it as an important SEO suggestion, everyone must know the reason. The figure below shows the highlights of Chen Jian's discovery:

In addition, Baidu pointed out that the lack of meta tags may affect the display of web pages. In fact, CTR is very important for any SE, similar to some of Taobao's baby descriptions, how to attract people, sales volume is directly affected, while the description on the search result page directly affects the click rate. Will you click this information?

The title contains only five characters and does not match the search keyword. There is only one sentence to describe and there are no related keywords. The third column is the url. No matter how difficult it is, it only indicates that users seldom click this type of information. Baidu also hopes to improve the CTR of its entire website. Therefore, we have this suggestion. The following is the suggestion in the guide (page 14th ):

Baidu's recommended practices will be followed later. If you want to know what they are, please download Baidu search engine optimization guide at the bottom of this article ^_^

2. The suggestion of alt information in the image is closer to internationalization. After all, Baidu has kept pace with the times when all SE requirements are met, and the details involved in it leave us more room for imagination, A lot of friends will certainly be involved in testing and adventure.

3. There is no need to explain the last two points. As mentioned in the guide, these two points are taken for granted in SEO recommendations. You can imagine a search engine processing enough information, are you going to process this hard-to-recognize information? Not to mention Baidu, foreign advanced search engines do not like the frame framework, it is resource-consuming, Baidu is not stupid!

Conclusion: some people may think that Baidu's SEO suggestions are nonsense, but as long as you make careful adjustments, this is not a nonsense. It just fits into Baidu's taste for a website and goes back to Baidu's Encyclopedia, why does "the world's largest encyclopedia" appear on the home page? The topic will be tracked for the moment. If you are interested, let's discuss it together.