Baidu SiteLink fat add fat seoer wolf really came

Early November, borrowed from Google sitelimk Baidu SiteLink officially launched, in the future in Baidu search some network brand keywords (including industry brand, regional brand), will appear sitelink (whole station link) show effect, That is, in addition to the normal display of the brand site home page title and description content; At the same time, Baidu based on the vast number of search users to search for data, the brand site home page display entries, give this network brand the most popular user-respected brand services (or content) links, it is Baidu "that is to search the use of" An important complement to the strategy.

When users search brand keywords, Baidu SiteLink show the most recommended content of this site (service)

Baidu SiteLink greatly increased the location of the brand site, through this shows the official recommendation of Baidu Attitude, strengthen the many unfamiliar with the various brands of Web services to guide netizens, while reducing the vast number of users of well-known web site services operating procedures (such as SouFun's major city channels), greatly facilitated the Netizen, Greatly improved the user experience degree.

For a variety of network brands, it can be foreseen that the Baidu SiteLink display of the site can improve the relevant search flow, and further improve the visibility and influence of the site, open up the gap with other competitors in the field.

For Baidu itself, the implementation of Baidu SiteLink can effectively change the "Baidu to protect the brand key words ineffective", a variety of "cheat flow" of "false information in the forefront" of the bad image. At the same time Baidu more hope that the implementation of Baidu SiteLink, effectively guide the search users, and further deepen the "search Flow distribution system reform"-let quality sites from the search engine to obtain more, better quality of the search flow. and guide more site operators no longer obsessed with "a variety of fast and effective to improve the search flow," the "SEO secret", do not stare at the search engine every move, back to the base in creating high-quality content services, to create a network brand "evergreen Tree" of the website Operation strategy.

So "add fat" Baidu SiteLink further proved that "search engine to fight spam information is not the best strategy is not to rely on non-stop ' while, outsmart ' algorithm update (this is only emergency expedient), but by building their own-led trusted content system, The industry view that eventually expels all kinds of unreliable content from the search engine recommendation results,

Obviously, for the vast majority of small and medium-sized sites, Baidu SiteLink is absolutely not what good news-Baidu SiteLink the biggest lethality is not Baidu SiteLink search flow interception function, but Baidu SiteLink to a variety of industry authoritative site recommended guidance role It will greatly strengthen the brand site in many industries to search the image of netizens, thus forming an insurmountable "moat", making "strong constant strong."

This is the true portrayal of the "Matthew Effect" in today's online world-"where there is, also want to add to him to call him superfluous; No, even his all have to take over," with the saying, is "fat on the meat"-with the domestic network brand process of continuous acceleration, SEO Pauta already is wishful thinking.

In addition to a very few can get rich overnight, immediately "number of money hand cramp", easy to achieve gorgeous turn of the profiteering site outside, how in such harsh conditions, with various advantages of the obvious industry authoritative website competition, better resist Baidu SiteLink to the same industry authoritative website brand strengthening role, To minimize the damage Baidu SiteLink to its own website, it must be a rainy day.

"The soldiers will block, Prito", the face of brand site menacing brand offensive, the best way to deal with the strategy may be to strengthen our own website branding process-must be accurate positioning, select a smaller operating surface, to find their own "inch" of the site, take the "differentiated marketing" road, to avoid its sharpness, weaknesses, To maximize their own advantages, and constantly build their own unique content (service) system, really make yourself the "smaller business face" in the experts, and gradually implement their own branding strategy, so that their website really become the "smaller operating surface" of the authoritative website, and then become a brand site-"pin not into, water splashed." Beyond that, there is no other way.

Of course, for the vast majority of small and medium-sized sites, their unique content (service) is very thin, a variety of industry content (service) Homogeneity of the phenomenon is very serious, Baidu SiteLink is almost impossible to do things.

　　

Small and medium website may also get Baidu SiteLink recommend

But this can not be too absolute, for small and medium-sized sites, marking the success of the brand strategy of the show recommended although difficult to the sky, but it is not completely impossible. I did a cursory check, from the grassroots site of the "Moonlight Blog", "Oak Photography Network" and "28 push" have been the Baidu SiteLink show recommended-of course, it requires a clear operational objectives of the site operators, the appropriate site operation strategy, but also need more focus on investment, long-term unremitting efforts.

But for the vast majority of small and medium-sized sites, the key problem is that the concept of the general lack of brand, let alone branding strategy-the vast majority of small and medium-sized sites are keen to use the SEO and other promotional methods, often at the expense of the site brand construction of the golden Goose to achieve realistic sales goals.

This is not to say SEO and some promotion method itself and website brand completely contradictory, but we so-called SEO method is only search engine ranking SEO, fundamental lack of brand awareness and the full picture. The most typical example is the "pseudo original strategy" and "SEO follow tactics".

Some time ago, under the extreme concern of everyone, Baidu had to adjust the "flow of Taobao" This "black hole" search on the list of "wheat bag" high ranking. But the loss of "Taobao" this "flow of black hole", today Baidu SiteLink or show the "Mai Bag site" More results, rather than other sites, it is worth our thinking.

Baidu SiteLink Introduction, search engine recommendation results more and more attention to "user experience better credible results"-this is not through the one or two industry hot keyword Upgrade solution, we need to seize this opportunity to fundamentally change the overall operation of ideas, big picture, small pen. We must not become Shine, but finally lost the whole war of Zhuge Liang! (This article by Gouyn12 original starting, All rights reserved, Wenzing, reprint, please indicate the article starting from the link form http://www.gouyn12.com/seogw/360.html)