Recently, a netizen burst material, in Baidu search for some characters of the keywords, will appear the relevant data, search results in the "encyclopedia" style display. For example, search for "Zhou 祎", will be in the results of the search for "Zhou 祎" profile, Baidu Encyclopedia entry, Sina Weibo address, related news and figures (such as above). If the search for entertainers, there will be related works, such as the search for "Jay Chou", will directly give "Jay Chou" music, film works. But not for every personal search, after testing, Robin Li, Charles Zhang, Ding Lei and other search results or traditional style.
Baidu Encyclopedia search results show, similar to the first half of this year Google launched the "Knowledge map (Knowledge Graphic)" function, when users search for a keyword, the left side of the normal search results, the right side of the search results are related to the encyclopedia knowledge. For example, if you are searching for da Vinci, then the DA Vinci data will appear on the right-hand side of the search results, including da Vinci's Wikipedia entry, masterpiece and related artists. Depending on the search keyword, the knowledge map appears to be different and is designed to represent Google's powerful algorithmic capabilities.
Unlike Google knowledge Graphic, Baidu's "knowledge map" search results do not display a column, resulting in a large blank on the right, feeling that this design is not scientific. Google also continues to improve the function of knowledge Graphic, currently can display more information, including film and television drama materials, drug information.
It is speculated that Baidu launched the "knowledge map" search results, on the one hand, to improve the search results, on the other hand can also become its many products flow entrance, such as Baidu Music, Archie Art and so on.