Baidu to clean up the rubbish content of whose cake was moved

Whether it is on the Internet, or offline entities, when an enterprise to a certain degree, there will be a lot of parasitic small businesses, individuals to rely on their interests, so as to form a micro-benefit ecosystem. Our society is made up of these mutually beneficial ecosystems, and there is a common place in these micro-ecosystems: there is a host. These parasitic businesses or individuals are focused on the dynamics of the host, as a small policy of the host can make them bankrupt.

There is a special ecosystem on the Internet: Spam website Ecology. In the webmaster circle, some people are relying on the garbage site to survive, we will now spam webmaster relationship with Baidu called: parasitic relationship. There is no doubt that the biggest host is Baidu. As the world's largest Chinese search engine, Baidu has always been the gateway to many small and medium sized websites, mastering these small and medium sized websites and the lifeline of some enterprises that rely on the website to survive. This is like a huge search empire, the most bitter the most tired is the webmaster, and then master the power of life and death is someone else.

What is the purpose of the internet's "holocaust"?

In the past 1.5 months (June and July) Baidu has done a large scale adjustment, the official said it is in the treatment of rubbish content. Since it is to regulate the content of rubbish, it is inevitable to remove some of the content or even the entire site, from the CNZZ data statistics Baidu K station ratio, the peak reached 2.29%, that is, every 100 sites will be cleaned up 2.29, which has not been calculated down the right, the deletion of some other changes included in the situation, Such a large adjustment, affecting the interests of countless webmaster, people will naturally be unhappy. Those who rely on the garbage station to attract traffic or rely on the garbage station to carry out business owners, enterprises, nature is the most serious loss, so there is an "anti-Baidu Alliance."

Why does Baidu want so selectmen to clean up rubbish website?

Baidu on such a large scale to adjust does he not expect the consequences? Of course not, can force Baidu to know that there will be such consequences or drastic adjustments for only one reason: the future of the search market. I do not know if you have seen me in front of the CNNIC "30th China Internet Development Statistics Report", there are a number of significant data:

1, mobile phone beyond the desktop to become China's internet users the first large terminal

The way Chinese netizens realize Internet access presents a new pattern, in the first half of 2012, the number of Internet users via mobile phone reached 388 million, compared with desktop computer for 380 million, mobile phone became the first big Internet terminal of Chinese netizens.

2, micro-blog users into a smooth growth period, mobile phone Weibo to maintain a faster development

As of the end of June 2012, the penetration rate of micro-blog has been more than half, the user scale growth below 10%. But the growth of Weibo on the handset side is still clear, with the number of users rising from 137 million at the end of 2011 to 170 million, at a growth rate of 24.2% per cent.

On the surface this is talking about the development of mobile Internet and Weibo, in fact, this is changing our browsing habits, because of the specificity of mobile browsing, the product user experience requirements are particularly high, on the other hand, the popularity of micro-blog, many Web sites published data show that Weibo has become the main source of traffic, For the past in charge of the site traffic power Baidu is a big threat (from Baidu's recent share price can be seen), because the microblogging recommendation and forwarding data is based on people (users), so the user experience and credibility, dexterity, are very high, spam content on Weibo is difficult to have a wide range of active communication.

Baidu inside the garbage content of how many believe that the most clear to do webmaster, carriers such a huge rubbish content into the mobile Internet, with these lightweight mobile products to compete, just like you let Liu Xiang carry a full set of picnic equipment to participate in indoor 110 meters hurdle, the results can be imagined. For the mobile Internet market competition, the need for a lightweight body and high human user experience, Baidu in this area of large data, and data processing difficult, want to lightweight difficult, so can only work on the user experience, nature to throw away a group of garbage content.

Where is the angry webmaster?

The site was K, the webmaster angry, why? Because you have broken my hand, Baidu broke my own, I will not make it better, so there is an "anti-Baidu alliance", revenge Baidu can not find a good good way, went to the extreme, click on the auction rankings, in name is revenge on Baidu, is actually doing something harmful to the ego, The ultimate victim of those who put on the bidding of enterprises, do not have to break the law, outweigh the gains.

Some are Baidu K dropped webmaster and I chat when said: "I work hard to do the station, there is no violation, I am so good a station, or was k off, you are still here to pull seriously do station." "I asked him to send a look at the site, as a result I opened a look, the interface is really good, the site optimization is not out of place, but carefully read the contents of the found, the entire site is reproduced here, there are reproduced, there is no value of the original content, such a site although you carefully reproduced, the intentions of the operation, I also admit that you pay the effort, but, you choose the wrong way, you a website 80% are reproduced, there is no value, even if you reproduced the article again seriously is repeated, and no valuable fresh content, nature will be cleaned out.

Who's over?

For this situation can not be summed up to unilateral errors, simply stand in any one aspect to consider all is reasonable, we are all for the benefit. But if Baidu can with stationmaster better communication and communication, also will not appear this kind of situation; On the other hand, stationmaster if the real station is in the user angle to do the station, still use to worry about Baidu? Naturally there would be no such thing.

Finally: The habit of all, finally have to explain that the above text does not have any intention to attack anyone or the organization, only to discuss the views of the event.

The author of this article: Feng Zhiqiang, the original text from: http://www.crazyer.org reprinted annotated.