Baidu to promote the core: to find a good choice of words when choosing the right page to say dialogue

Many sites are doing Baidu promotion, this work looks very complex, so many enterprises can not start, has been put on the auction has always been unable to find the focus, we look at a picture, this diagram simply illustrates the basic process of bidding. Do Baidu to promote the people are aware that the impact of the final conversion cost of a lot of factors, A5 bidding optimization (http://ppc.admin5.com) to share how we do a good bidding, the method summed up 4 words: Find a good word when choosing the right page to say dialogue. Do these four points, your conversion rate will definitely rise straight.

　　

　Find a good word.

Keyword selection you can go to use Baidu's keyword Recommendation tool, which has search volume and competitive situation. Keyword analysis is an essential step, to achieve the effect of saving money, must choose the key words of good effect, the elimination of the key words, Baidu bidding keyword selection skills is actually a continuous data statistics, continuous data analysis a process, and this needs your patience in the observation and calculation. Once you have roughly identified a website to promote the keyword selection, then a site's traffic and conversion rate is basically set up, of course, this process you will continue to regulate, to save costs.

　　When you pick a good

A5 bidding team suggested that you must do a good job of the transformation of the tracking settings, transformation monitoring can be combined with consumption and effect, and bidders can always understand the current keyword conversion, flexible processing, account after a period of consumption, through statistics can see the transformation of each time period and consumption situation, In this way, we can get the best time to launch and price adjustment. If the conversion cost of a keyword is too high, it is recommended not to put the whole day, looking to find the best day to transform the time period, put 1-2 hours, reduce his budget, but also can monitor the conversion costs are changed, the extension of low conversion cost of the word online time.

　　Select the page

Select the right page is actually to find the landing page, most of the enterprise site will be the landing also selected home, they believe that the first home, the most complete, the most prominent corporate image, home to provide patients with too many choices. Just imagine, if the landing page is full of links and picture buttons, then the patient is either overwhelmed or involuntarily clicks on them, so that the patient is getting farther away from the information he needs. Therefore, landing pages should not contain too many links, especially in various ways of consulting pictures or text. The best way to do this is to give the Patient a choice: By analyzing the patient's appeal, take the patient directly to the page where the information is needed, or link to the page that can best persuade the patient to consult.

　　Say dialogue

If you can get the person who is hovering in front of the consulting button to click, then you have succeeded half, the other half is the ability of customer service, effective consulting skills, of course, there are skills, we must grasp the rhythm of consultation, do not deliberately determine the intentions of visitors, do not give up each of the patients into the business pass, Because we are all in the consulting field in the exploration of learning. In order to make an appointment with the visitors, to achieve the purpose of the hospital, according to different visitors, different circumstances, different circumstances, to take different booking strategies to grasp the initiative, as soon as possible to reach an appointment.

These four processes can be said to directly affect the performance of the site, they do not have the best method, only a better way to constantly improve and test, can always walk in front of competitors. Reprint please indicate the source: http://ppc.admin5.com/guandian/47.html