Baidu under the new algorithm outside the chain of SEO role more prominent

2012, after a number of Baidu algorithm big baptism, most people think that the era of the chain is over, the content of the site decided to SEO, decided to rank the key words, but it is not so, I believe that no one can give an accurate answer. But what I am going to say today is that the chain is still important, not only the impact of the rankings on the site itself, but the conversion rate of the company's products. People have been talking about the long tail key words, said a Web site traffic do not blindly placed in the main key words, a large number of long tail keyword is the fundamental decision site traffic, determine the fundamental product conversion rate, of course, long tail key words are not necessarily our traditional thinking of that very long word, Like some key words with no index or low index can be called the long Tail key word, for most of the sites, in addition to a few core key words, basically the specific product words are long tail words, some of these words have indices, some do not, but most of them are not, but although there is no index, But the site is basically all about them,

　　

See the picture, this is the company's one of the key words of Enterprise station, our company is to do aluminum, the core of the top key words is aluminum, aluminum tube, aluminum rods, etc., but familiar with aluminum, the classification of aluminum plate is too much, such as the figure listed in the 7075 aluminum, 2024 aluminum, 6061 aluminum plate, 5052 Aluminum Plate Prices are some of the mainstream model products, customer really search are some of the above specific model words or the price of these specific models, or some search is added to the region, such as Shanghai customers on the search, Shanghai 7075 Aluminum, Shanghai 7075 aluminum plate prices, The real top core word aluminum plate is too broad, but the pertinence is not very strong. Look at the picture below:

　　

I believe that often as a friend of the chain to see the know, above the station are all outside the chain of Business-to-business E-commerce station, really belong to their own enterprise basically did not, see it, this is what I said the importance of the chain out of it, last year, Baidu's several algorithms after the gradual emergence of this phenomenon, Is that some of the words of the index is not high search, basically is the appearance of the outside of the chain station, of course, these outside the chain station is how to rank, this is not a specific study, but listen to people say the chain can also do rankings, and some companies specialize in this kind of outside the chain station, these outside the chain of stations are basically a shop, A shop and a company web site, and generally used is the chain of domain name two domain name, this in the weight of the inheritance itself is very advantageous. So there are times to do the rankings to also very quickly, here are some people will ask, you this is not too much limitation, is not you just like this ah, well, we search a few other industries key word test see can get the same result

　　

The q245r plate in the figure belongs to a low index word, the last example is a completely without index word, Baidu we see the result

　　

The results are pretty much the same, except that one or two are company websites, the other is basically outside the chain station, of course, I do not specifically test my contact with these two industries, now the site is not all have links, I also randomly tested some other industry sites of some of the key words, the result is basically similar.

From the above analysis can be seen, the site's real traffic is not derived from the core key words, and from the core key words around the word, and now these peripheral words are basically ranked by these outside the chain station occupied, imagine, if the obsessed of the focus on the content of the site, for the chain completely disregard, the results do not have to say , and it can also be seen that the diversity of the outside chain is extensive above, if you do a single site outside the chain, or you only do a few sites outside the chain, so the chain is necessary, but also to increase the intensity, to let their company information, product information bombing-style in the first corner of the internet, As the saying goes, the east does not light the west, do not hang in a tree, exposure rate increased, the company and product information was found to increase the probability of conversion rate has naturally increased.

7075 Aluminum Sheet http://www.70752024.com/This article from the Hisense Aluminum Co., Ltd. Network promotion staff, reproduced please keep the link, thank you! (A5 starting)