Baidu Webmaster Platform High-end SEO Club first stage salon activities to share

October 26, Baidu Webmaster Platform and Madcon jointly hosted the Baidu Webmaster Platform high-end SEO Club first stage salon activities to complete the curtain. Participate in the salon exchange of senior Seoer and Baidu Web search more senior responsible person in a relaxed atmosphere around the Webmaster platform, Web search and Web site security three topics to open free exchange. Site responsible for people to put a lot of valuable feedback and suggestions, Baidu Web search team also on the webmaster are generally reflected in one answer.

　　

The following is the salon Exchange content, share!

This salon exchanges the question classification:

1. The page collects the question

2. Ranking and weight issues

3. Webmaster Platform Tools-dead chain tool use problem

4. Webmaster Platform Tools-Safety detection tool problem

5. The issue of the ranking of original content

6. Website cheat is k problem

7. Baidu Web search outside the chain of view

8. Baidu Web Search to the webmaster submitted complaints of the handling of the problem

　A. Page collection problem

1, 404 page Problem:

Q: How long does it take for Baidu to recognize it when we have a 404 change? and need to be identified several times before it is deleted? Some of the outstanding topic pages may be temporarily set to 404 pages, then the page will soon be restored, but some of these feature pages will soon be able to recover, There is also a part of the need for a long time to be included, so when there are major news, will be nervous about major topics in time to be included in the situation.

Lee: There will be no fixed time, according to the page and the frequency of the channel update, to determine the time to delete, do not do or not as a dead chain of the page, as far as possible not to use 404 return code, hoping to use 503 return code, so spider can be better to identify.

2, timeliness problem

Q: At present, Baidu is included on the timeliness of Baidu and webmaster is a double win, but the annual periodic major events (for example, Admiralty section), in a fixed time can the weight or algorithm of such an event to optimize?

Lee: If this is not the case, the search team will try to improve the experience as far as possible, and will go through a number of tools, such as the form, the agreement and other simple ways to improve the experience, to achieve the timely updating of the page.

Q: For some news, the editor may need to revise the title of the news later, but the update of Baidu Web page is slow, and the page cannot be updated for a long time.

Lee: Like a Web page change the title theory should be in time to update, but now do not quite in place.

　　3, 301 jump to solve the problem

Lee: Baidu Webmaster platform will be online as soon as possible on the 301 jump tool, and will launch a website revision tool.

4, pictures, flash more, less text content of the page included in the question:

Q: At present, many pages may not have a lot of text, more pictures and flash, on the page without a lot of text, search engine can be very good in this page of resources to identify it out?

Lee: At present, push a tool, will spider grab log show, to see if the owner's grasp will be met, and some JS more sites, assuming that the current collection is not good, you can first minimize the use of JS.

　 5, the number of a site a lot of the same type of page collection to achieve a certain value, the collection will increase very slowly

Q: For example: Everyone's diary, tens of millions of data, spent more than a year now included millions of, and most of the content is very high quality, but included in the amount of a value, there is no increase, this is what reason?

Lee: Everyone before some of the pages are closed, the two years began to open, but spider based on the previous log analysis, the changes in the response to Renren is slow, so launched a sitemap, I hope everyone through the Sitemap will you want to index the data for the initiative to push.

Q: Name class products, through the Sitemap submitted, tens of millions of data or included 700w+, will not be considered these pages are similar pages.

Lee: Internet resources, a lot of similar products, due to limited resources, will be as priority to select valuable pages to crawl. A large number of pages submitted, search engines need a certain amount of time to include, the search engine may set a certain amount of pressure on the line to crawl, to avoid too much pressure on the webmaster, you can try to use Baidu Webmaster platform to grasp the pressure adjustment tools to debug their own web site crawl pressure, increase pressure, Our side can appropriately raise their pressure to speed up the crawl.

second, ranking and weight issues

Whether Q:nofllow will waste weight

Lee: No.

q:404 page does not go to deal with, will affect the weight of the site?

Lee: The result-free page in the search is the most damaging to the user, and this may be considered bad management of the site's content.

　Third, webmaster platform Tools-dead chain tool use problem

q:404 pages are not required to be submitted before they can be well removed. The directory of a lot of junk label, made 404 settings, but not clear how many of the included, can the spam tag page out.

Lee: Detect dead Chain-spider to access to determine whether the chain is dead. Suggest that we take the initiative to submit dead chain, webmaster understand their own website situation, can be better to submit, this tool is to make up for the system problems. At present, we are also exploring whether the introduction of relatively simple tools to help the webmaster solve this problem.

　Iv. Security Testing Tool issues

Lee: The site has been hung by black horse More of the situation, will be in search engines to show some of the more ugly things, the site itself is a loss, but also affect the search engine on the site's judgment, the user is also a kind of harm, and the current problem is more and more. So a security alert is introduced. But these tags will have a great impact on the site, but our goal is to hope that the webmaster can quickly solve the problem. Currently with SCANV launched two security tools: Web site Security Monitoring, vulnerability monitoring tools, I hope the site can pay attention to this issue.

1, detection tips

Q: Safety detection reminds me to hang a horse, but not to tell which page of the problem, I am not likely to go to one of the detection or all shielding.

Lee: At present, some of the detection hints are not detailed enough, we will now a piece according to the needs of the webmaster to improve the use of tools and experience.

Q: There are thousands of web sites, how to crawl Web detection, full detection, or selected representative of the Web page?

SCANV: Will choose some home page, also has the Baidu push to send the webpage.

Lee: Security Detection Crawl Web page is small, hundreds of times a day almost can be detected, our search results will be sent to the test, but according to the performance of the site calculation frequency.

2, vulnerability detection

Q: Will vulnerability detection have a rating mechanism to prioritize. Previously detected vulnerabilities, but operators do not know how to solve, but SEO needs to understand the vulnerability of the site included and the impact of traffic.

Lee: Some of the results of the leak detection are really hard to understand and need to be understood to improve the language.

SCANV: There are no reports of minimal problems, but other security tools may still be reported.

Five, the original content ranking problem

Q: The original page, the theory should be able to rank well, but by other sites over, please explain?

Lee: The original content is more than the other forwarding site, there are a lot of problems, hope to be through the current ecological project to solve.

Ecological Project Introduction: The current Internet garbage more, and many webmaster do content is for search engines rather than users. Put forward the topic of Internet ecology, to solve this problem, will be the Internet traffic to the real content of the site, to the site of more resources to give a good treatment, to a keyword, to the Internet best best resources match out.

　Six, the site cheated by K problem

1, the following such web site will be k?

Q: Some sites do not control the user's behavior, may produce spam situation, the amount of data is too large, spam tags + paging volume in the 700w+ level, the overall submission of fear weight is K.

Lee: A lot of websites like to do tag, but not user behavior, but directly grasp the web search results, although the tag write good, but the content is not relevant, but also belong to a kind of cheating.

2, cheat the page processing:

Q: Web site traffic decline, after the self-examination found that the content of the site is the reason, these pages to deal with, suggest 404 or their own shielding, or can be recognized is the improvement of these content?

Lee: Both of these are OK. Suppose that a directory of some resources exist cheating, may cause some of the size of the resources are blocked, the search engine that a site has cheating, usually where there is a problem, will be blocked, but if more cheat content, may be the entire site K off.

3, the site by K before the reminder

Q: Baidu algorithm upgrade, assuming that there is a station by K, webmaster will want to improve this product, the situation has no cheating warning, can let the webmaster advance to improve.

Lee: The current algorithm upgrades, such as a larger function update, will be issued notice, but has not been early warning, November will be with the anti-cheating group in Baidu Webmaster platform to launch an early warning tool.

4, Baidu's view of the station group

Lee: Station group is only a phenomenon, mainly to see whether cheating, such as Sohu, the site is also a lot, but not by K. As long as the station group can use the proper means to do, the real user to do content, will not be k off.

　Seven, Baidu web search external chain of view

Q: Baidu think SEO outside the chain how to do more appropriate?

Lee: Any search engine, on the hyperlink calculation has the basic criteria, whether the link is sincere to promote the site, if there is an exchange of interests, search engines will be identified, the current trading links, black chain is ineffective, I hope you can really win other webmaster recommendations.

Q: Is the chain able to bring to the site's scoring problems?

NI Yingwei: A lot of this demand is the starting point for the game with the search engine, to do the search engine, will take the road, through this tool to map the search environment is not likely, tools just as a reference, not directly equivalent to his algorithm. I hope you can use the tools to actively communicate. Do not use tools to think of mapping, tool defects can be directly proposed to improve.

Eight, Baidu web search to the webmaster submitted to the issue of the treatment of complaints

Q: What is the current situation of Baidu's handling of complaints?

Lee: There are thousands of complaints every day, only 10% is a valid complaint, invalid information too much, resulting in slow processing, I hope that everyone can submit effective information to reduce the ineffective workload.

Address: http://bbs.zhanzhang.baidu.com/thread-8872-1-1.html