Baidu's crazy update let me thoroughly understand how to do website SEO

I feel like a victim of Baidu from beginning to end, said is to better service and better quality of the information, then why those who spent money on the site or even the yellow site is not affected, but we are doing every day to do the original content, every day manually send a link webmaster was K, the whole of us like the blame women in the end complaining. For this, I want to join the anti-Baidu Alliance, to a good full Baidu. But today, when the author really calm down and chat with the industry friends, the author only really found that in the current environment, if there is no Baidu, we these grassroots webmaster will not live. Although his heart to Baidu gas, but helpless their work is not without any loopholes, coupled with China's search engine Baidu alone, we can only grin and adjust their strategy to win more long-term development.

High-quality web sites are not limited to the original two words, more value

For a long time, your website has not been affected by the mother's "regular period", at first I thought that these are the original results of their own insistence, but later their website in 6.28 of the big update was greatly affected, almost was pulled clean, this time I found in the SEO3.0 era, the content is no longer omnipotent. First, Baidu for the content of the punishment increase, rely on this way to do site webmaster are difficult to escape Baidu's K station, although the author insists on original, but the content of the site is not a little collection is not possible, it is such a point of the collection of content has caused the site was pulled hair, visible Baidu means Second, the site to provide users with more new and valuable things, not other people do not have something, want to attract more traffic to be used to attract other people, rather than beautiful pictures, gossip news or even false information, the last site's profit means to be appropriate, can not blindly on the site hanging ads, not only affect the user experience , but also make their own website brand affected, get absolutely short-term benefits.

Reduce the site's dependence on Baidu, improve the viscosity between users and the site

The reason that a lot of webmaster scold Baidu, is because these friends desperate to put all the net worth on the Baidu body, the site all traffic all rely on Baidu, Baidu is not happy, down the right, pull hair, off the rankings, then the site instantly lost the ability to profit. But from this aspect we also saw in advance the serious consequences of over-reliance on Baidu, so in the future of the construction of the station process, we are bound to reduce the dependence on the source of Baidu traffic, in fact, Baidu traffic is not omnipotent has been countless facts have been proved, Taobao shielded Baidu to do the lively, cool days rely on Baidu but still closed, Is such a truth, the foundation of Web site development in the user, we should be appropriate to their own brand with the user together to obtain more direct flow, rather than relying solely on Baidu. Like Lou and other famous blogs have been Baidu down the right, pull hair, but the profit and flow are not too big impact, the reason is that Lou has its own too many fans and search to ask, Sogou and other multi-directional flow sources, and this is a revelation for us. Compare with the A5 website, in the daily construction station, we should generally use micro-blog, QQ Group and forum for brand expansion, so that more users come to our website transactions or exchanges, only such vertical flow is the stability of our development, but also the ultimate goal of our brand building.

A stable environment is more and more important to the meaning of the website

Friends around because of the same IP under the bad performance caused K station a few, so this gives us a wake up, web site development is not enough, the stability of the surrounding environment is critical. Back to look at the surrounding by K station Friends of the site, are exclusively cheap products, space 100M, a year as long as less than 200 yuan, domain name is also spent dozens of yuan registered non-mainstream suffix domain name, feel the whole site is made up, not reliable. Even so, friends still want to make the site has a good development, can be in search engines have a good ranking, and constantly improve the weight of the site. So on the adjustment of the Zooey, the revision, plus the hardware of their own website does not give force, often have to change a server, such a website can have a stable development? Obviously not, so the website wants to have a stable ideal ranking, a stable environment is critical. Not only the same IP under the Friend station performance to be stable, the space should be stable, the friend chain to be stable, the content renewal frequency must stabilize, in short the website must stabilize the word beginning, otherwise capsized becomes inevitable.

Baidu Update has not finished, webmaster to remove the site sub-health state

In fact, Baidu Update is also to help themselves, although expensive for the Chinese search engine industry boss, but the surrounding competitors do not have a worry, 360 threatened to develop their own search engine, although Google withdrew from the Chinese market, but there are still some stable users, the search is about to launch a third-generation search engine and so on, the performance began to make Baidu uneasy , so this time Baidu will be sitting ducks? Obviously will not, so Baidu's update will continue, so at this juncture, the webmaster must remove the site's sub-health state, black chain, gold chain and so do not have, also do not want to leave a high quality outside the chain, and the use of cheating methods, Although you just want to improve the site's keyword rankings as soon as possible, but if you do not take the right path, the use of irregular do station, Baidu caught is direct K station, and we also see that although the K station has a lot of regular sites are lying in the gun, but is the majority of K is a garbage site, the site set up a short time, SEO optimization methods are not formal are they are the reason for K, and these actions to tell the truth we may have taken, like the author in order to earn click advertising costs, the use of the website Hot News to do the window, so although not naked deception, but the user experience is absolutely bad, and so the Sub-health state stationmaster must pay attention to.

Remove subjective factors, if the funds can, the webmaster can be appropriate to use the bidding ranking

I know that this will make a lot of webmaster friends are not happy, will say that they are to promote the unhealthy tendencies of Baidu, but I want to say their own ideas, in the past we want to strive for better ranking of the site, need to use SEO, but the site SEO 80% are to do the home page, When users click into our site also need to find their own search for the content, and bid can let our target page directly presented to the hit users, from this point of view, the bidding is indeed more accurate than SEO. And the first two days, the author on the A5 to see an author analysis of the auction and site included in the relationship, the result is that the bidding can bring the site a certain click weight, appropriate to improve the site included, then from this point of view, although some of the interests of Baidu, too much value for money, but for a businessman this is understandable place , after all, they also need to profit, from one aspect said in Baidu alone in China's search engine industry, the appropriate help from it also may be, after all, Baidu bid also promoted its own site's hard power.

Summarize:

The farce is still continuing, From 6.28 to 7.18, Baidu carried out a series of bombing, the purpose is to make the business fine, remove some rubbish site, improve their competitiveness in order to continue to monopolize the Chinese market, like last year's Taobao, although the reform will touch some people's interests, will attract part of the protest, but Baidu as a business, will not easily compromise, like what set up a webmaster Negotiation platform, theoretically possible, but the actual operation is too difficult, after all, the number of stationmaster is too many, the intersection of mutual benefit is too complex, want to United, have such appeal person is really few. Therefore, in the current situation, the webmaster want to continue to do in Baidu website, do optimization, do ranking, business, you must improve their hard strength, remove all destabilizing factors, of course, rational view of all changes.

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