Banner advertising: The most fatigue of the advertising position

Online advertising is not the most conspicuous place effect is necessarily the best, and other types of advertising ads need to constantly change. In the past we always think that better banner position, through the most easily overlooked by viewers, become the most fatigue of advertising.

It's an old problem for Internet users to turn a blind eye to banner ads. The problem remains the same, according to a new study. That is, if there is something, it looks like an ad, or it flashes like an ad, or it's decorated as an ad. Visitors to your site will not pay attention to it. Results
That is, even if an ad does not look like an ad and succeeds in luring the user to click on it, it is considered by the user to be the rankles.

What should electronic marketers do? Noisy banner ads are ignored, and attempts to covert ads are considered fraudulent, thus potentially damaging the brand's reputation.

The latest findings are strongly supportive of earlier observations. That is, most Internet users search for specific information, and those who focus on watching or reading online content don't pay attention to banner ads. In fact, the more banner ads look like banner ads, the less likely it is to be noticed or interacted. This is a recent study by Jakob Nielsen, a utility specialist, shows.

The exception, he found, was that when banner ads were segmented, turned into plain text, a face, or when ads were disguised as content, high clicks were achieved. These four design elements are proven to be effective in attracting attention.

However, disguised as content, advertising has long been a controversial creative strategy, and those who use "trick" to trick visitors into clicking ads for Internet users is also very unpopular. These ads may have attracted a lot of clicks, but the result of the digital scam is that advertising brands do not ultimately benefit.

In fact, using "tricks" to trick visitors into advertising clicks is regarded as the third most annoying and stale advertising strategy. A previous survey by Alertbox shows that the most unpopular online advertising behavior is:

Popped 95% in your window.

Slow Download 94%

"Trick" to trick visitors into clicking 94%

No "end" button 93%

Cover up what's going to be seen 93%

For advertising product semantics unknown 92%

Content is moving around 92%

Occupy most pages 90%

Frequent flashes 87%

Floating on the screen 79%

Play sound automatically 79%