Bannner Advertising Design: A quick assessment of the standard of art works simple to share

Article Description: how to quickly review and evaluate fine art works.

Objective

The reason for the initiation of this sharing text is that there have been various aspects of the art people or products have asked me how to audit an art work, moreover, I think an art designer should not only know how to design works, but also how to appreciate a commercial design art works to achieve contrast promotion, For the design team, for the product to know more about our art team standards or, here I briefly outline how to quickly and effectively assess an art work (mainly for the NetEase design field) for reference purposes.
As an art manager, a day to look at a large number of art works, then, how can we quickly look at an art work? In fact, the audit of a work is nothing but to see whether the work has deviated from the visual standard of that degree. The same old tune is still around the points I mentioned before as a review of the work: composition, tone, elements and content. Here are some examples of how to combine 4 points in a critique by banner, topics, pages, and planes.

Banner

Banner advertising design is to emphasize efficiency, one months Beijing design Group about dozens of sets, therefore, the design of the foundation of a relatively high level of knowledge, banner design is not suitable for complex and exquisite, simple and clear, conveyed the advertising information is enough, the general product network advertising is not like print ads, The audience has no time to appreciate your ad. The depth of taste and originality, the user browsing is very arbitrary, and the network updates the frequency is faster.

Because the advertising banner size limit, so, in the audit when the fastest can see whether it is a passing art works. Here are some more typical works to illustrate:

The above Bannner ads look, the problem is: tone color on the background of the use of cloudy color (incidentally, do art design do not use the cloudy color with gray, will appear dirty). Text selection and layout of the chaos without hierarchy and the visual order, the color involved in old fashioned nostalgia, such as the button in the lower right corner, after the review of the feedback to the designer will see improvements:
Obviously easy to see before and after the first draft banner advertising background color brightness clear, the title text layout is reasonable, the font novel point, plus embellishment of creative expression, continue to optimize is qualified works, the change before and after the design sense of at least 1 years difference.

Commercial design will always encounter a lot of commercial color, such as the Blues, often encounter, as if the following banner background tones and other design sense is a relatively cloudy, should remind designers to use business with a lively tone, such as the next figure

Banner design because of timeliness and frequency, the general delivery time is often not very long, so the general audit time to pay attention to whether the advertisement is clear and pass the draft, it is not suitable for too much carving too many thoughts, we need human input to other large a,b-level projects.
So how can banner generally pass at once? Take a look at the following examples:

The above ads, the composition of stable, tonal harmony, the title text grammar intermittent orderly, text-related design and back, so soon passed, the designer continued the next design list. Banner advertisement does not need to occupy too much time, as long as the designer grasps that degree, the fast time half hour completes is absolutely no problem.
On the graphic design of the title design and composition, tone, elements and content analysis please refer to my 09 years of graphic Design basic standard communication (shared in UEDC) and commercial art design combat first episode http://uedc.163.com/2343.html (applicable to banner, Thematic and offline graphic design)

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