Nowadays, "Fast Fashion" has become a popular consumer view for young people. From H & M in the apparel industry, Zara to green tea in the catering industry and grandma's home, we can hardly see that, fast Fashion has become the core element that inspires young people's desire to consume, and this element is being reflected in more extensive and higher-end products, such as mobile phone products.
Frankly speaking, for most young people, Apple mobile phones with thousands of yuan have gradually lost their competitiveness. On the one hand, Apple mobile phones are released slowly, with only one product each year, this kind of "Slow Fashion" obviously cannot keep up with the consumption pace of the young people. On the other hand, although Apple focuses on "slow", its products have not maintained a significant innovation trend, but have become increasingly stuck in the bottleneck, no attraction. In this case, Apple may gradually lose the Chinese market in the future and lose 70% of its profits in the global mobile phone market.
So how should mobile products achieve "Fast Fashion? It is reported that Lenovo was the first to propose the fast fashion concept of mobile phone products. How does Lenovo interpret the fast fashion concept on mobile phone products? What is its inspiration for the industry?
Recently, Lenovo's S90 is a masterpiece under the fast fashion concept. First of all, Lenovo S90 has a poetic name ------ "Lenovo suntip", which is a "instant" homophone. Why does Lenovo name it? On the one hand, it is to reflect the "fast" pace of S90, on the other hand, it means that S90 can be used to set the most beautiful moments of selfies, to achieve the "more beautiful than the United States" Shooting effect.
Of course, Lenovo should not be limited to making gimmicks by name. This fast fashion concept should be applied to the overall product performance. Since it is a fashion, mobile phones must have a stylish design. In recent years, both Apple, HTC and Lenovo have been pursuing a concise unionbody style, from the previous metal border design language to today's metal integrated body. Although this design style meets the user's fashion needs to a certain extent, but under the same design philosophy, how to innovate has become a difficult problem. Lenovo sunjian S90 has a thickness of only 6.9mm and has reached a very high-end level. The metal-integrated body is certainly on the one hand. On the other hand, Lenovo sunjian S90 has flattened its back, taking care of the pixel camera, it also avoids the abrupt appearance of a convex lens like apple 6. Such a small detail also reflects Lenovo's attitude towards improving hardware R & D.
As mentioned just now, Lenovo sunjian S90 has a skill in taking photos and is a self-timer. Why? According to reports, Lenovo sunjian S90 front uses a 8 million pixel camera, with Sony 1/3 at the same time. the 2 inch high-performance sensor 5 p + 1 p lens can show more clear details and achieve a "more beautiful than the United States" Shooting effect. In addition, it also comes with a full spectrum flash, allowing you to take a perfect selfie during the day or night. In terms of software, the camera has a built-in Super camera 4.1 for smart photos, supports multiple self-timer modes, such as delayed shooting, voice shooting, manual shooting, and blinking shooting, greatly enriching the fun of self-timer.
Of course, when interpreting the "Fast Fashion" concept, we must also emphasize that Lenovo is pushing new products quickly, faster than Apple, and faster than many mobile phone manufacturers, how does Lenovo achieve this? So we need to talk about the integration of the industrial chain. Based on the supplier's shipment capability and market insight of Lenovo brand, Lenovo has the ability to make upstream suppliers develop separate molds for new products, lenovo may even require MTK to define the CPU separately to match a Lenovo product. In other words, Lenovo has enough power to speak in the entire mobile phone market. This power of voice can allow upstream suppliers to interact more closely with Lenovo, so that the cooperation between the two is more tacit, faster launch of new products to adapt to the market.
In the sales channel section, Lenovo has already entered 36 countries and regions around the world, using the "online + offline" dual-channel distribution system to sell its products, ensure that customers can purchase in the simplest way without worrying about the price gap. The launch of the Lenovo sunjian S90 won iphone6 in the comprehensive competitiveness level by virtue of its 1999 yuan price, nationwide purchase channels, better design, and more powerful selfie effect. Lenovo not only accurately interprets the fast fashion concept through this product, but also transmits the idea that "high technology is not equal to high profits" to users.
Based on "Fast Fashion", how does Lenovo sunjian S90 interpret "more beautiful than the United States "?
