Based on "fast fashion", Lenovo steamed S90 How to interpret "better than beauty"?

Now. "Fast fashion" has become widely popular with young people's consumption concept, from the clothing industry, Zara to the food industry, green tea, grandmother's home and so on, we are not difficult to see, fast fashion has become the core element of stimulating young people's desire to consume, and, such elements are more extensive, more high-end products embodied. For example, mobile phone products.
Frankly speaking, for the majority of young people, the thousands of-yuan iphone has gradually lost its competitiveness. On the one hand, the release of Apple mobile phone is very slow, only a year, such a "slow fashion" obviously can not keep up with the pace of consumption of young people, and on the one hand, Apple, although the main "slow." But the product has not maintained a significant innovation situation, but is increasingly trapped in the bottleneck, unattractive. In such a case. Apple may lose the Chinese market in the future and lose 70% of the profit it occupies in the global handset market.
So what should mobile phone products do "fast fashion"? It is reported The fast fashion concept of mobile phone products is first proposed by Lenovo, and how does Lenovo interpret the concept of fast fashion in mobile phone products? What does it inspire the industry?
Lenovo steamed recently launched a S90 is a masterpiece under the concept of fast fashion. First on the name, Lenovo S90 has a poetic name------"Lenovo steamed". Steamed is a "momentary" homophonic, so why would Lenovo name it? On the one hand is to reflect the push S90 "fast" rhythm, there is another aspect is the implication S90 can freeze the most beautiful moment, to achieve "beautiful beauty" of the shooting effect.

Of course, Lenovo should not only be limited to making gimmicks by name. Such a fast fashion concept, should be implemented to the comprehensive performance of the product.

Since it is fashionable, the mobile phone must have a fashionable design, in recent years, whether it is Apple, HTC or Lenovo. are in the pursuit of unionbody one-piece molding simple style. Evolved from the previous metal frame design language to the present metal body. Although this style of design to some extent to meet the user's fashion needs. But in a uniform design concept, how the innovation has become a difficult problem. The thickness of Lenovo steamed S90 is only 6.9mm. Reached a very high-end level, metal body is one aspect. On the one hand, Lenovo steamed S90 the back flat, both to take care of the 1300w pixel camera, but also to avoid the same as the Apple 6 of the convex lens caused by the sudden feeling. Such a small detail also reflects Lenovo's attitude toward excellence in hardware development.

Just mentioned. Lenovo steamed S90 in the photograph aspect has skills, is called the self-timer artifact, why say so? According to the introduction. Lenovo steamed S90 front-facing with a 8 million megapixel camera. The same time with Sony 1/3.2-inch high-performance sensor 5p+1p lens, can display many other clearer details, to achieve "better than the beautiful" shooting effect. In addition, it also has a front-facing full spectrum flash. So that you can perfect the selfie in day or night, software, steamed built-in Super Camera 4.1 smart photo. Support time-lapse shooting, voice shooting, hand shooting, blink shooting and other self-timer mode, greatly enriched the fun of selfie.
Of course, when interpreting the "fast fashion" concept. We must also emphasize that Lenovo pushes new products in a very fast pace, faster than Apple, and faster than many handset makers, how does Lenovo do this? This has to talk about the integration of the industrial chain, based on the supplier's ability to ship Lenovo brand and market insight, Lenovo has the ability to enable upstream suppliers for the new product development mold alone, Lenovo can even require MTK to define the CPU to match a product of Lenovo. The meaning of the words. Lenovo to the entire mobile phone market has enough voice, such a voice can allow upstream suppliers and Lenovo to maintain closer interaction, so that the two cooperate more tacit understanding, faster launch to adapt to the market new products.
In the Sales channel section. Lenovo has entered the world's 36 countries and regions, the use of "online + offline" Two-channel distribution system. The product is sold to ensure that customers can purchase it in the simplest way, without worrying about the price gap.

The launch of Lenovo steamed S90 with 1999 Yuan of pro-people prices, covering the country's purchase channels, more excellent design, more powerful selfie effect, in the comprehensive competitiveness level to win the IPhone6. and Lenovo through this product not only accurate interpretation of the fast fashion concept, but also to the user passed the "high-tech is not equal to the highly profiteering" concept.

Based on "fast fashion", Lenovo steamed S90 How to interpret "better than beauty"?