Many people's opinions on Seo optimization are content update + External links. In fact, these are all misunderstandings about Seo work. Seo optimization is a technology that can also be said to be a summary of experience. It is also a technical site for code optimization and institutional level, experience-based understanding of the principles of search engines and the friendliness of user experience. Seo optimization is a compound discipline that combines the ancient and modern Seo website optimization technology and optimization experience by finding the value needed by users.
Key Points of Seo Optimization1. Define the website name and select domain name registration and query related to the website name to ensure the secure operation of the website. 2. analyze the content of the core of the website and define corresponding columns, customize menu navigation of the topic; 3. collect, organize, modify, create, and add information based on the website topic; 4. Select a stable and secure server to ensure that the website can be opened normally within 24 hours, stable network speed; 5. Analyze long-tail keywords related to the website and add them to the content reasonably; 6. Website programs are constructed using Div + CSS and conform to W3C Web standards. Static webpages are generated on the entire site; 7. Reasonably Exchange website-related links and do not exchange links with industry-related websites punished by search engines. 8. Create XML and HTML maps, it is easy for search engines to capture website content. 9. Define the title and meta tags for each webpage. The title is concise and META keywords are centered around the topic. 10. The website updates related information frequently and disables collection, manual addition and originality are preferred. 11. Place the website statistics calculator to analyze what the website traffic comes from, what the user pays attention to, and modify and add the website traffic based on the user's needs to improve the user experience; 12. beautiful and elegant Website Design Clear tickets and reasonable website colors; 13. Seo optimization should not be conducted using group-sending software or link sales, or cheating (spam) targeting search engine web page rankings should be prohibited and promotion should be reasonably optimized; 14. Exercise caution when revising a website. Avoid modifying or deleting a large number of content after the website is formed or indexed. This will generate a dead link and bring negative impact to the website. Intra-site optimization strategy
1. Intra-site Link StructureTry to change the original image link and flash link, use the plain text link, and define the globally unified link location.
2,Relocation of title
3. KeywordsLocation
4. DescriptionYou need to relocate the content that contains the optimized keyword. At the same time, the titles of multiple pages on the website cannot be the same, at least the "keyword, website homepage, and simple descriptions with keywords" type must be displayed. Do not modify the title Once confirmed!
5. Keyword Selection
- Keyword analysis tools. Google Keyword tools and Baidu indexes are frequently used. These tools can be used to analyze the keyword search volume in a certain period of time. The reference value is very high. Webmasters can select appropriate keywords Based on the website nature and category of webmasters.
- Consider keywords as a viewer. The final purpose of website Seo is to bring in traffic. If all the keywords selected are subjective and do not conform to the viewer's search thinking, such keywords do not make any sense even if they are done.
- Analyze competitors in the same industry. First, we should study our competitors to find out which ones we can imitate and surpass, and which ones should avoid competition. This will help the website's keyword ranking rise in the future.
- Derived long tail keywords. One keyword alone cannot bring huge traffic. The webmaster should select 2 ~ The three long tail keywords are optimized. Although the search volume of Long Tail keywords is not large, the traffic generated when a certain number of keywords are accumulated is considerable.
- Use statistical software to observe keywords. By analyzing the website traffic statistics, you can find out what keywords the viewer is searching for to find the webmaster's webpage.
- Use search engine Lenovo tools to select keywords.
6. Website Structure AdjustmentAssume that the original website uses a large number of flash and images as image pages, and these webpage elements are not conducive to search engine indexing. Therefore, three columns are added below the webpage, they are related company profiles, keyword product news, and the company's keyword product list, and add URLs to the three columns.
7. Resource ApplicationLet's talk about resource applications. After the website structure is roughly adjusted, you can use some resources to expand external links. First, you can open the Baidu space. The space domain name uses the keywords of the company's products. At the same time, you can repost the company's original website information, with the company's website, so that Baidu robot can access the site immediately. Another trick is to use the space account to randomly access other users in the Baidu space to get a return visit, so that the arrival of the SPIDER will be better. Tip: Remember to attach the link information when Baidu space, Post Bar, and know the published information to facilitate mutual access and increase access traffic. Out-of-site Seo can also be said to be separated from the site's search engine technology. The name is derived from the influence of external sites on the ranking of the site's search engine. These external factors are beyond the control of the website. The most useful and powerful external site factor is the reverse link, that is, the webmaster's external link. There is no doubt that external links play an important role in a site being indexed into the search engine results page.
Seo
How to generate high-quality reverse links? 1. The best way to produce high-quality external links with high-quality content is to write high-quality content, the webmaster's articles allow readers to have a desire to read and repost the articles. 2. Partners, link exchanges, and mutual recommendation links between partners. Link to industry websites and Related Websites 3. Submit the website to the dmoz directory, Yahoo directory, and ODP directory. Some professional Directories 4. Add the website to Baidu souzang and Yahoo favorites by using Social bookmarks, Google bookmarks, QQ bookmarks, and other Social bookmarks 5. One of the most effective ways to create links to publish a blog is to publish a blog article 6. Publish a forum post or a signature file in the Forum. you are not recommended to use this method if you are buying a high-value link, the search engine detects downgrading. 8. It performs SEM \ Seo overall solution with Seo business partners. 9. Social media can add links to social media, such as Weibo and social media websites.
Basic Seo knowledge
