Basic knowledge of SEO

As a site optimizer, there are some basic SEO knowledge points are we must master, the site ranking of good fast, and these basic SEO knowledge has not done well, there is no place, has a direct relationship! Today, Shanghai SEO on the SEO I said before the basic knowledge to do a summary, we optimize the site, Compared to the site you do now do not have such a problem, to carry out the basis of site optimization! None of these issues, our site optimization has been a big step towards success!

One, to avoid the site has dead links

Dead link refers to the invalid link, the wrong link, it was normal, but later became invalid link, so that the Web page to open the dead link address, the server response is not open the page or a friendly 404 error page. To avoid dead links is an important part in the optimization of the station. To quickly find out if our site has dead links, we can use webmaster tools to inquire! Dead link found, then directly open for further confirmation

Second, good at using anchor text optimization

Anchor text is actually through the text keyword to join the link code, hit the keyword can be linked to the page you set, anchor text in SEO optimization occupies a very important role, anchor text code is: Anchor text code: Text keyword, generally on the page only display that "text keyword", But the HTML code to see the fact that there is a link code! Anchor text is an important factor in improving the ranking of keywords. As shown in the following:

Third, good at choosing precise target keywords and long tail keywords

target keyword is actually a site's main keywords, also become "main keywords", seoer optimization should be around the target keyword to optimize the layout of the site, the target keyword needs to be consistent with the site's product content, such as my site is now the target keyword is "SEO tutorial" and " Shanghai SEO "Baidu heat is high, the choice of the target keyword should also consider the problem of Baidu Index, combined with its own website situation, must not choose keywords very cold, if its own site weight is high, is an old station, you can choose more popular; but if your website is a new station, Recommended to choose moderate or low point of the target keyword, like my site is just built up one months, just to start when I want to do SEO keyword, but based on the above considerations, I chose a place to start, and not an unpopular keyword "shanghai seo optimization"

Long tail keyword is actually two or three or more short words composed of keywords, such as "SEO optimization training where good", "Shenzhen seo optimization is good" is the long tail keyword, these long tail keywords are users will search through search engines. Just compared to the target keyword, the search volume is much less, the general long tail keyword is suitable for the soft text in the optimization. If you do not know how to find the long tail keyword, you can look at my previous article "Keyword Mining tool."

Four, the site map is indispensable

Building a site map is essential, but also the performance of the search engine optimization, the map can make the search engine more easily crawl your site, in your site unimpeded, sitemap English means sitemap, site map has HTML format and XML format, Mainly for visitors and search engine spider access, the site map is actually just a page, equivalent to a path map of the site, but this page is placed on the entire site of all pages of the link, do the main purpose of the site map is to search engines to see, search engine spiders like the site map, The main thing is to let the search engine read this map, so that the search engine more quickly browse your entire site, very good to grab high-quality pages and included in. For the site map, please refer to "Download and use of the Sitemap tool".

Five, the site optimization before you determine the preferred domain selection

The preferred domain is a new station on-line when to choose which domain name to use as the primary choice to promote the domain name, because a registered domain name can be divided into top-level domain name and two-level domain name two kinds, such as access to my Site Shanghai SEO optimization can be through ***.com and www.***.com, Then just start to promote the site is to choose the main through which to optimize the promotion, if 2 domain names are optimized to promote so it is easy to lead to the loss of weight, is not conducive to the optimization of the site, the preferred domain determined down, then do outside the chain and exchange links to use the preferred domain. We often see some sites are top-level domain names and two-level domain names are included! This is the preferred domain is not selected, and then did not do 301 of the reason!

Six, can quickly get out of the sandbox effect

The sandbox effect can also be simply understood as: The new station in the first few months in the search engine is difficult to have a good ranking, and even no ranking, because this time the search engine still does not trust you, this phenomenon we call: sandbox sandbox effect.

Popular speaking is the search engine for our new station of the examination period, in this examination period, our website does not frequently make the template change, the title change.

Basic knowledge of SEO