Basic requirements for market research report writing

I recently made a market research report and found some information on the Internet. Referenced in http://www.cqstudy.com/contract/6414.html

The market survey report is a document that collects, records, sorts out and analyzes the market demand for commodities and relevant information based on market surveys. In other words, we analyze the laws of the socialist market economy, conduct in-depth and meticulous investigation and research, and reveal the laws and essence of market operation through the current market situation.
Write method and requirements
1. Title. Generally, the title of a market survey report is not in a strict format. It must be integrated with the content of the article. It is a high generalization of the content of the article, and uses concise words to express the central idea of the article. The title of the market survey is: the title of the market survey area, the survey project, and the article "Market Survey; the title directly raises a question about a commodity in the market. It indicates the center of the article, for example, X-card refrigerator cold; it indicates the center of the article with the main title, use the subtitle to describe the project, region, and text of the market survey. Use the title to describe the project, scope, content, and situation of the market survey, and use the title to describe the main content of the full text.
2. Preface. The preface uses concise words to describe the basis for writing the investigation report, the purpose or purpose of the report, the scope, time, location, and methods of the investigation.
3. Subject. The market survey report consists of the summary, body, and end parts. These three points form the report subject.
4. End. This is the end part of the full text. Generally, market research reports with a preface should end with a forward to take care of each other, review the full text to reiterate their views or deepen their understanding.
Market Demand Survey Report
The main content includes the quantity and composition of product sales targets, the household income level of consumers, actual purchasing power, potential demand, and purchase intention, such as the increase in the credit line of consumer income and changes in demand levels, changes in consumer demand and consumption psychology.
Market Supply Survey Report
The main content includes the total amount and composition of commodity resources, the status of commodity manufacturers, the status of product upgrades, the stages of life cycles of different commodity markets, and the prospect of commodity supply.
Product Sales Channel Survey Report
The main content includes the channel type and the quantity and potential of commodities sold by various channels, commodity circulation links, routes, and warehouse conditions.
Product Price Survey Report
The main content includes commodity costs, taxes, market price changes, and consumer reflection on price changes.
Market Competition Survey Report
The main content includes competitors, competitive means, competitive product quality, performance, and price.
Market Survey questionnaire structure
1. The content of the Market Adjustment Questionnaire is the basic information of the respondents. Mainly include name, gender, age, ethnicity, education level, work unit, occupation, address, family population, etc. Investigate these items to classify and analyze collected data.
Investigation content. It is the core part of the questionnaire and a specific item of the survey content.
Enter instructions for the questionnaire. It is the specific requirements and methods for filling out the questionnaire, including the purpose requirements, project meanings, survey time, precautions when the respondents fill in the questionnaire, and the items that the investigators should comply.
Id. Sometimes the questionnaire must be numbered to facilitate classification and archiving and facilitate computer management.
2. Pay attention to designing the market survey questionnaire
Necessity, the issues raised should serve the purpose directly, and no value or irrelevant issues should be included.
Feasibility: avoid listing difficult questions as much as possible. Pay attention to using words or phrases suitable for the identity and level of the respondent.
Accuracy: the question should be simple and clear, and should not be ambiguous or hard to understand.
Artistic: questions must be artistic and interesting, so that respondents are willing to answer questions.