Basic Seo concept: What does the target keyword mean?

The target keyword refers to the "Main" keyword of the website determined by keyword analysis. Generally speaking, it refers to the keywords that target customers of website products and services may use for search.

In general, the target keyword has these features:

1. The target keyword is generally the title of the website homepage.
2. The target keyword is generally a word or phrase consisting of 2 to 4 characters, with many nouns.
3. The target keyword has a fixed number of stable searches per day in the search engine.
4. Users who search for target keywords often have requirements for website Products and Services, or are interested in website content.
5. The main content of the website is centered on the target keywords.

From: http://www.seowhy.com/2_74_zh.html