Basic website promotion methods

【Abstract】 based on the main website promotion tools used, the basic methods for website promotion can be summarized as follows: search engine promotion methods, email promotion methods, resource cooperative promotion methods, information release promotion methods, viral marketing methods, quick website promotion methods, online advertising promotion methods, and comprehensive website promotion methods. This article will summarize these basic website promotion methods to create a comprehensive impression on the website promotion methods.
Based on the main website promotion tools used, the basic methods for website promotion can also be summarized into several types: search engine promotion methods, email promotion methods, resource cooperative promotion methods, information release promotion methods, viral marketing methods, quick website promotion methods, online advertising promotion methods, and comprehensive website promotion methods. Here we will give a general introduction. Later articles will introduce the specific application and extension of these promotion methods.
1. Search engine promotion methods
Search Engine Promotion refers to the use of search engines, classification directories, and other network tools with online information retrieval functions for website promotion. The basic form of a search engine can be divided into a web search engine (search engine for short) and a search engine (classification directory for short) based on a manual classification directory ), therefore, the search engine promotion methods include search engine-based methods and directory-based methods, the former includes search engine optimization, keyword ads, spot price rankings, fixed rankings, content-based positioning ads, and other forms. The latter is mainly used to log on to websites in the appropriate categories of classified directories. With the further development and changes of search engine forms, there are also some other forms of search engines, but most of them are based on these two forms.
Search engine promotion methods can be divided into multiple forms, common: log on to the free category directory, log on to the paid category directory, search engine optimization, keyword advertisement, keyword bidding ranking, and webpage content positioning advertisement.
Judging from the current development status, the position of search engine in network marketing is still important and is recognized by more and more enterprises. The way of search engine marketing is also evolving, therefore, the appropriate method of search engine marketing should be selected based on environment changes.