Batz said Yahoo has tested 141 versions of the homepage

Source: Internet
Author: User

Sina Technology News Beijing time on March 27 Morning News, according to foreign media reports, digital media news website paidContent published on Thursday the name of Rory Maher (Rory Maher) article said, yahoo CEO Carol Bartz said yesterday that Yahoo has tested the home pages of 141 different versions, hoping to find one that can allow users to stay longer.

In an interview with Thomas Weisel Partners, an analyst at the U.S. investment bank, Bartz, yesterday made the above remarks to emphasize that Yahoo's recent business focuses on its homepage. BTZ hinted that she might create a new Class C management role to lead the development of a general platform and API (application interface), said kaires. Currently, Yahoo's homepage is generated using 33 different encoding bases.

In addition, Piper Jaffray analyst Gene Munster also published a report today, making remarks on Yahoo's move under the leadership of Butz. Both analysts pointed out that Bartz is focusing on "refining" Yahoo's best products, rather than desperately trying to curb the trend of "endless flow" in advertising revenue. This strategy is undoubtedly correct.

Kuáres said she was optimistic that Yahoo would change its "product silo" strategy. Under this strategy, each product had its own well-matched legal, financial, and customer service teams. In the new structure of a more enterprise company, Yahoo will manage a large number of different products through many personnel in such positions. This strategy aims to cut expenditure, improve efficiency, and strengthen innovation.

BTZ also said that it may create a Customer Advocacy position in the next step to help Yahoo more closely observe how customers interact with its products. Although she was impressed by the strategy, it was another challenge to implement it, kaires also pointed out.

Monster said that he is optimistic about the idea of creating a homepage to cover different content and services from different sources, saying that he is happy to see Yahoo through mergers and acquisitions or cooperation, introduce more content and services from outside the company. Monster believes that Yahoo must reduce non-core services such as FareChase, which is critical at 01:10.

Monster also said that Yahoo's new management structure is starting to take shape and more middle-level managers are expected to be cut

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