Site down right is a lot of novice webmaster often meet the problem, when we found that their site may be down, that first we must calm, observation. Analyze the reasons for the site down right. Do not rush around to seek medical care, see people ask. This is not effective, their own site is the most understand. So we have to understand what factors will lead to the site down the right, combined with the last 2-4 weeks of operation analysis! Bo Wolf summed up the common site down the right reasons have the following:
1, the stability of space; if the space often appears not open, open speed is very slow or some places can open, some place cannot open (need to analyze IIS log to see if the spider is afraid to take when the 5 start of the status code)
2, garbage content of the right to drop, the site has a large number of reprint, collection, pseudo original and not related to the subject of the content is the site optimization of the taboo
3, the station optimization over; Seoer is a novice friends often make mistakes, pulling can only backfire! In-site optimization is mainly reflected in the title and meta tags placed too many keywords, the number of back chain too much, deliberately adjust the keyword density, etc.
4, Web site revision led to the right to reduce the site is a very serious problem, if a little careless, it is a night back before liberation. If just change a template, plate changes, the original path has not changed, that the right to drop is not very serious, for a period of time will be restored. If it is the program changes (such as the program reinstall, WP program changed to Dede), the URL path changes, the right to drop more serious. Once the URL changes will lead to a large number of dead chain to do 301, 404 error pages, robots shielding to reduce by the search engine down the power of strength.
5, the export link to reduce the right; export link implicated mainly in friendship links, refers to the other side of the site is down the right to implicate themselves, so when found that their own site down first to check the links to see if it is implicated, if there is implicated, immediately contact the other side of the temporary removal of the other links and other sites to restore and Add.
6, refuse to take over the chain, mainly refers to the bulk of mass links, buy black chain and so on. In order to avoid being judged by search engines as spam links, we have to remember a word-ningquewulan!
7, the number of external chain decline, the loss of a large number of external chain is a direct result of the main reason for the decline in keyword rankings, the higher the loss rate of the general performance in the Forum personality signature, group outside the chain as well as some of the whole station links. So we have to do outside the chain must be diversity, durability!
Summary: The above points are the main reasons for the site to reduce the right, in addition to these points, there are other factors such as frequent repair of the site title, JS to cheat, hidden links, hidden text and so on may cause the site down the right, want to make the site for a long and healthy growth, you must not be a temporary benefit of the use of black hat means, In the end it will only outweigh the gains!
Original article please indicate reproduced from Beijing SEO, this article address: http://www.zhufan.org/blog/seo/48.html