Beijing yijie food exclusive strategy + delicious snacks on yijie ----- shop Introduction

Source: Internet
Author: User


Why is lihao102 called Xiaojie?


The East End of Dongzhimen overpass in the second ring road, and the east end of the East Street in the intersection. On this 1442-meter-long dongnei Street, there are more than 150 commercial stores along the street, of which more than 100 are catering services, accounting for more than 60% of all shops in dongnei Street. The density of restaurants is so high that I am afraid I can no longer find the second one in Beijing. As for the origin of the street name, it is said that it is from the old Beijing "Ghost City ". In the early years, Beijing's main markets were grocery stores and fruits. The market opened in the middle of the night, and Dawn was scattered. The stall owners were lit with kerosene lights, and the lights looked like shadows in the distance ". Another common saying is that the restaurant business in Dongzhimen internal Street is booming, because there are a large number of taxi drivers who come to stay up all night long, and most of the door faces remain open until four o'clock AM or even overnight, therefore, it is called "ghost Street" again ". Later, the commodity committee named it "east dining Street" and used the bronze sculpture of the glass.


Street shape


The dining structure of the street is in the shape of a dumbbell. The two sides are large and small, and the most popular restaurants are at the east and west ends. A hot restaurant opened at the east and west ends of Yi Street, but the middle section was cooler than Yi. According to the analysis, there are two reasons: the first is that the middle restaurant is not as convenient as the transportation on both sides, the second is that the middle restaurant is a small number, and the momentum is not comparable to the east and west sides.


11 reasons for nostalgia for Yi Street:


The significance of the street has exceeded the scope of catering restaurants and has become a microcosm of Beijing's nightlife and catering culture. In the hearts of Beijingers, the street is indispensable. We have 10 sincere reasons for our preferences:


One word guide. Before June year 35, the word "hero" was a tough nut for many heroes. Now, not only can many people recognize this word, but most people know what it means. It is a bit interesting to eat a word that is not frequently used. "Ghost" is the same as "Ghost". It is written as "ghost" and "ghost", adding a lot of suspense and magic.


The temptation of a dish. When talking about Xiaojie, the first thing people think of is "Ma xiao'er", which is the signboard and special dish of Xiaojie. "Ma xiao'er" is short for spicy crayfish. It is red in color and tastes spicy when it is fried with a lot of pepper and chilies. Crayfish are known as "worms and shrimps". crawlers from southerners almost do not eat crayfish, but are favored in Beijing. In addition to the "Ma xiao'er", spicy crab, goat scorpion, and braised mutton, all of them are the top specialties created by Yi Street.


The suction of a group of people. In addition to "Ma xiao'er", another group of people on Yi Street is worth remembering, that is, "Yi Jie fanwe ". A group of handsome guys who are well-trained, well-trained, and well-defined in their division of labor can provide you with the following services: when the car arrived at the door, he waved his hand with enthusiasm. When the car was parked at the door, someone was guarding your head. A three or five waiters in a car watched and directed the car to stop. They dragged you in, there is always care, "Be careful, this has a hurdle"; open the shop door, and look forward to the middle, "Show seats to the five men ", but you can see two or three sisters come here ......


Fixed price benefits. People who live and work in Beijing have their own circles, colleagues and friends, and business partners. They have a lot of entertainment. If they all go to a very high-grade restaurant, they are not random, economic. Call a friend of three to five to go to shujie.com to have seven or eight bottles of beer and hundreds or even tens of crayfish. You can easily get one hundred yuan of money, which is cool and not greasy. It's delicious and inexpensive.


Here is a place of joy. On the night of successful Olympic Games, stores in Beijing were closed, but the streets were brightly lit. More than 100 stores were open all night, from day to night to the early morning of the next day. At least 5000 people visited the store, everyone sang, drank, embraced, and cried, and the whole street was full of joy. That night, "ghost Street" sold at least tens of thousands of "Spicy crayfish.


This is the birthplace of emotion. The friends you just met or the people you just got along with will join you with the diners in the whole street: High sleeves, shrimp grabbing with both hands, and talking loudly, in spite of Sven's sweeping floor, the distance between each other is suddenly shortened, and the score is no longer so high. And Ma, spicy, hot force people sweat, but also the most easy to force a big truth really emotion. Go to "ghost Street" once, adding a lot of feelings. Many tie buddies, good sisters, and friends are born here.


This is an extension of the profession. After so many years, Yi Street has supported a group of people who seem to have nothing to do with eating and drinking. Little girls selling roses, small vendors selling cigarettes and CDs, and taxi drivers running along the street have long been part of ghost Street.


It represents the characteristics of Beijing nightlife. It's a very busy day, and you may miss the rest of the day. This is not much in Beijing, which is cool and windy. More than 100 restaurants and restaurants include Sichuan, Lu, Guangdong, Hunan, hot pot, barbecue, and other flavor varieties. This makes "ghost Street" distinctive and distinctive, it has become a frequent place for people who like nightlife. Especially at the weekend, many people plunged into the crowd in the street, so that the life of "Ma xiao'er" and beer continued until the early morning, then a cage of light steamed buns, a bowl of sweet bean curd brain, separate groups and go home to make up your senses.


It is best suited to Chinese eating habits. If you have dinner in the Middle Street, no one cares about you, and you don't have to worry about eavesdropping or spying. What if someone is still there? Therefore, we all said that this is the best place to meet Chinese eating habits: the East merchants sijia and South cool are all gathered here, and a transaction is completed inadvertently; people go to the hot spot, many people are very popular, so they can touch an acquaintance when they are cold and cold. They can drink with a big mouthful, peel off prawns, speak out loud, and brag ......


It best reflects the equality between people. Beijing is a political and cultural center with many celebrities, many stars, and many gods. In other places, you can see it, but it always makes people feel that they are a bit "that ". It's all the same in the Middle Street: sitting at the door and waiting for a while, the waiter didn't call your number. Sorry, it's not special. When you get in, you can also take off your coat, pull your tie, pull your sleeves, eat the sea, and have fun with others ...... In addition, this is a place where Crouching Tiger, hiding dragon, and don't underestimate people who "mix" here every day, maybe someone who has written a few books, made several discs, and played several plays. * Yiyuan

I went to yiyuan to pick a workday noon, for fear of waiting for a seat. I didn't expect it to be full, but there are still many seats in the parking lot. We walked into the West House of the internal courtyard and sat down. We ordered two spicy crayfish portions and half a half-set of baiye roast duck (according to the service lady, the taste is different from that of normal Beijing Roast Duck ). The spicy crayfish here is 20 yuan/copy, each of which is only 10 yuan, and only 2 yuan 1 yuan. While tasting the secret recipe recommended by the Service lady, the sour plum soup is waiting for food to be served. This is 35 minutes. When the sour plum soup is commented on, the crayfish is coming up.

The spicy lobster here is not very spicy. It tastes more like braised lobster. the shrimp in it only has the original flavor of lobster, and the soup is slightly spicy, but the salty taste is too heavy and the taste is not very strong. There is a gap between the meat of about 20 shrimps and the shell of 40 crayfish on our table. The shrimps are a little "dead" and not tender enough to eat, but there are also more than 10 pieces of meat that are closely connected to the shell, and more meat is tender and yellow. Half a set of baiye roast duck is filled in the middle of a small delicate dish. The duck skin is golden, the middle is transparent fat, and the lower layer is reddish lean meat. It looks quite appetizing. In addition, there is also a small dish of golden yellow sticky ingredients, a dish of cucumber, a golden cake and a pile of pancakes. When I eat it, I find that the cake is warm, but the weather is hot and it doesn't matter if it is cooler. The seasoning is sweet, And the salty duck meat on the roll tastes a little strange. Although I was not full, my companion apparently didn't want to stay for a long time. I just decided to fill my stomach in another place.

* Taste the product

On the weekend, a friend from changlaijie went to dinner and named him to go to "Tianyi Pavilion". Unfortunately, the very small restaurant was closed, as a result, this guest also had a lot of "taste the product ". It was almost midnight, and a small restaurant was fully filled. The waiter gave us a table next to the cashier and watched so many guests, I thought it was good to eat, but I didn't expect it to be the case.

I don't know why I can't cook Xinjiang food on the menu, and the rest are very common, so my friend suggested that you just come to the three "essential equipment" in the street-Ma Xiao, boiled beans, and boiled peanuts. Although the spicy crayfish points are big (there are different sizes, the big two yuan/only, the small 1.5 yuan/only -- the uniform price of the street ), however, all the people who come up with lobsters think that they cannot be smaller than them, and some of them are obviously not novel and taste bad, the Soup ingredients such as pepper and chilies are rare in Crayfish-soaked broth. They only have dark soy sauce, which is far from the "hemp" We used in xinzhong Street last time. A bowl of soy sauce added after it is really difficult for people to compliment-ah, who made you eat noodles here ?! It's just that the neighboring table has been clearly ordered. You can't just eat it if you're so busy!

* Lefu Restaurant

The Lefu restaurant is quite conspicuous in the street: the antique building in red, the spacious facade, and the welcoming lady wearing the gorgeous cheongsam. So we decided to give it a try. Through a porch-style dining area, we were pleasantly surprised to see an open-air courtyard, with pavilions, corridors, bright lights in the room, and a hot scene. At 7 o'clock, we had already sat in a courtyard guest. In the late night breeze in the early autumn, I was very satisfied when I sat outdoors.

The restaurant operates northeast cuisine, and the menu is very simple. It is a piece of white paper, and there is only one menu card. You don't have to choose it in time. The waiter told us that the trial operation has not yet been officially opened, so there are very few dishes. We learned from the dining experience of Yi Jie on the previous day (not to mention this is a newly opened new restaurant) and ordered a few dishes, of course, "Ma Xiao ".

It is a long process to wait for the food to go to the table-even xinzhang restaurant, the speed is too slow. What is extremely different from the decoration environment is the restaurant software. The waiters dress differently, wear their own clothes, and the service staff are obviously insufficient. No one cares about this table ...... The scene is messy, and sometimes the guests lose their temper due to wrong business trips. Fortunately, after serving the food, I found that the food here is fairly well done (of course, this is the feeling of ELE. Me being hungry for half an hour). The food volume is not as big as that of the Northeast, the price is not high, and there are several more dishes. It's not bad, the raw materials are novel, the taste is very good, it's very enjoyable to eat, and we are adding a plus to the tables around us. It was also very difficult to settle the bill. After waiting for a long time, we just had to close the bill at the counter. We suspected that some customers would leave when they did not settle the bill, to this end, I felt a little sympathy for the operator. Instead, it is better to prepare for the event and start welcoming the event a few days later.

* A po Tang Shifu

This is one of the few Cantonese restaurants on Yi Street. The signboard outside the second-floor restaurant is marked with Guangdong food street and Night Inn. It seems that most of the small restaurants on Yi street are not the same. Steps into the shop door, the first floor of the Guangdong restaurant frequently used brine, stir fry and other open files, see there is no space, the waiter will lead us to the second floor. There is a larger space here. There are single rooms and many other scattered seats. There are couples and more than a dozen people around the guests.

Both of them are not good at eating "hemp". It is not because of taste, but because it is too troublesome to pack shrimp shells. Therefore, the three of them only ordered thirty, the price of the spicy crayfish here is only 1.5 yuan, and each person also delivers two plastic gloves. After the dinner, the dishes do not have the same broth as other families, but the taste is still good. In addition, a few Cantonese dishes, such as Shunde crispy fish balls, soy bean curd pot, and sauteed spinach, are difficult to praise. A group of people think that they are not like Cantonese food, but they are home-cooked food. The same is true for the egatas, barbecues, and fried niuhe.

* Taoyuan Restaurant

Ji, who lives in Dongzhimen, often came to dinner next to Yi Street. His proposal was to go to "Taoyuan. This is a restaurant that runs hot pot. The weather suddenly cools down and it is quite impressive to eat hot pot. However, the street at noon is much cooler than at night. The restaurant layout is very strange. It is staggered with the "Little dongtian" Facade next to it. The hot pot restaurant in the rain looks friendly and warm from the leftmost door.

Regular customers Xiao Ji is responsible for ordering food, while ordering and telling me the tips to eat a pot here: "You don't need to order fat cows. If you want to eat fat cows, you can simply go to yuxiangyuan, Fucheng, and Hua 'an, if you really want to eat meat, you just need to make a dish of mutton-here you eat hot pot to eat "flavor", not to eat meat!" (How brilliant, you can remember) with this purpose, we are all looking at the following: crab meat, fish balls, bean skins, frozen tofu, white gourd, potatoes, flammulina velutipes, vermicelli, and cabbage, all of which can be ordered in half. The red-and-white hot pot is on the table, just see the little season to catch the chili, pepper, and other things in the red soup base-because the soup itself is spicy, the more the cooking with the ingredients will be more and more spicy; then he fished out a catfish in the white soup, and the fish stabbed a lot. After the fish were boiled for a while, the fish stabbed to be wrapped in other skins and swallowed up. Under the guidance of la Xiaoji, this hot pot really enjoyed a good meal. The Tang flavor was as fresh as he introduced. The small amount of food was not only sufficient, but also very tasty, although there is no meat, the stomach is round. The most important thing is that the price is very cost-effective, with a per capita price of 30 RMB.

Miao Ling Sour Soup Fish: Guizhou sour soup series, sour soup ribs, Sour Soup Chicken, shop very small, watching no less than 10
Person.

Alin restaurant: Chongqing Hot Pot, authentic Sichuan food, and spicy food, with a wide variety of pot styles.

Shopping Mall restaurant: small area, containing more than a dozen people, Halal flavor, Northwest pasta, mainly including
It is a 24-hour restaurant with a telephone number of 64032380.

Lin Sheng restaurant: Authentic river donkey meat, donkey meat burning, Donkey Meat donkey miscellaneous, and Lanzhou ramen.

Haisheng Garden: Qingdao flavor, shop is very small, there is a compartment, but seafood is extremely cheap.

Chongqing xiangkou fish: there is a dedicated person in front of the door to guide the parking, can accommodate about 30 people, with spicy lobster, hemp
Spicy crab, home cooking, and a slide menu on the wall.

Sichuan-flavor spicy crab: it is also called cousin's noodle shop. It is in the western Yunnan region. Spicy black crab is a special feature of this store,
1 copy of taro chicken for 28 yuan, the store also belongs to smaller than Taobao, ordering phone number: 84039100.

Braised Chicken in Chongqing: can accommodate about 50 people, with compartment, spicy water fish, pickled fish hot pot, etc.
Recommended.

Zixia restaurant: it can accommodate more than 20 people. The hot pot is delicious but not expensive, and the food can be half a serving.

Chicken pot house: it can accommodate about 30 people, including spicy crayfish, yangzhe, and house stew. The ordering phone number is 84025833.

Xiaolin restaurant: it is a regular store in Yanjie, which is open 24 hours a day. It mainly serves Xiaolin hot pot and has a full flavor. It also has a matching set.
Self-pressed Hawthorn Juice.

Xiao dongtian is hot and spicy: several rooms are connected, and they taste like the other little dongtian restaurants on the street.
Is the same.
Brothers hot pot City: open 24 hours a day, can accommodate about 30 people, there are spicy boiled mackerel 28 yuan a copy, three
Yuan stew pot 38 yuan.
Happy Xinjiang restaurant: it can accommodate about 20 people, including fried barbecue, hand-caught meat, fried noodle slices, and pull strips.
Xinjiang traditional flavor.

Fu xiangshun: The house watching dishes are called thumb bone soup, which can hold about 40 people.
Shuangya restaurant: It mainly refers to hot pot. You will be invited to renew your restaurant on the signboard. It is free of charge at the bottom of the pot and mutton.
5 yuan, can accommodate about 50 people.
Shun Bin's pork noodle shop: BBQ meat buffet, roast pork, each $28, free beer, can accommodate about 20 people.
Korean barbecue in Koryo village: barbecues in South Korea, including charcoal plate ribs, ox tongue, squid, mo, chicken gizzard, chicken, and ox
Meat and mutton, containing 40 people.

Hua Jiayi Garden: There is a parking lot larger than the upper-right corner. The business is very popular, and even at noon on workday, there is also danger of waiting for seats
Risks. Spicy crayfish $20/copy, each serving only 10 yuan, baiye roast duck flower according to the service Lady introduced taste and common
Beijing Roast Duck is not the same, there are also secret sour plum soup.

Golden Windsor restaurant: it is a restaurant larger than Beijing, with spicy lobster, Chongqing Hot Pot, snicky hot pot,
Sea slightly fish flavor hot pot, now steamed Wuchang Fish Special price, 5 yuan a, spicy lobster 1 yuan only.

Xinzhou mountain restaurant: Dongcheng branch, a tall and bright shop that runs Hangzhou Cuisine,
Dongpo Meat, West Lake vinegar fish, fairy old duck pot, inverted steamed crab, steamed octopus, braised Changlin are all Zhejiang
Famous dishes in Jiang cuisine can be made very authentic here.

Lefu restaurant: the street is quite conspicuous: The red antique Paster, spacious facade, and gorgeous flag
Miss Yingbin from the robe. The restaurant operates northeast cuisine, which is not as expensive as the Northeast cuisine.
Several more. Ordering phone 84039066.
Ogong ampo soongtang restaurant: it is one of the few Cantonese restaurants on Jiayu street, with a signboard outside the second-floor restaurant.
Marked Guangdong food street, night, and so on, there are clear files such as brine, stir fry, and authentic Sichuan food in Guangdong restaurants,
Spicy lobster, spicy crab, Chongqing Hot Pot, more like home cooking. It can accommodate about 100 people.

Hu Da restaurant: spicy lobster, home cooking, fish bread, its spicy sofa is a house-watching dish.
It is very spicy and has a chewing head. It can accommodate about 30 people.
Taoyuan restaurant: it is a hot pot restaurant, which is staggered with the "Little dongtian" Facade next to it. Come
Here, we mainly eat "flavor" instead of "meat", and we can still order half of all the ingredients. Fresh flavor,
The amount of small materials is sufficient, and the amount of flavor is sufficient.
Xiaoshancheng Jialing tower spicy: Four connected rooms share the same signboard, Bamboo Curtain, bamboo chair, and big glass
There are more than 80 people in the pop-up window. It is an old store with a hot pot.

Manfeng building restaurant: A restaurant bigger than Taobao. It costs 28 yuan for dog meat stew and tofu, home cooking and hanging stove.
Roast duck, ordering phone 64040323, free parking space available.

Hou Chen: The Hot wonton, which includes shrimp, vegetable, and fresh meat among other fillings, starts with three yuan.
From AM to AM.


Wind, snow, moon, building: home cooking, Yungui flavor, Old Beijing noodles, elbow roll cake, Beijing yijue, price
Low Cost, ordering phone 64055385.

Big Northeast: coarse grains, Stew, seafood live fish, and so on, with special features such as braised mackerel, big northeast bandit chicken, etc,
The ordering phone number is 64041375, which can accommodate about 60 people.

Beijing yijie food exclusive strategy + delicious snacks on yijie ----- shop Introduction

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.