This is an excerpt from an excellent article when I was reading it. I hope it will help you learn Seo. The best advice for the title and title of the article. These principles are not commands. At the same time, it is basically impossible to satisfy these requirements. Therefore, you can weigh the weights to achieve the best global effect.
- Each page has a title tag, and the title tags of each page should be different. However, consistency between pages should be taken into account when building the title tag.
- The length of each title tag should be limited to 85 characters (including spaces), and never exceed 120 characters.
- The title should be elegantly truncated between 66 characters (including spaces) and 75 characters (including spaces. Elegance means that words in a sentence can be kept completely and have the correct syntax.
- The title label should ideally start with the company name. If possible, it should be written in the format of "site browsing route", which can guide users to and from different levels of the site.
- If possible, the title tag should contain a short call for action (a noun structure) or at least a inflammatory statement, which can entice users to click on the link.
- The keywords used in the title tag should be the same as the URL, meta-keyword tag, heading tag, and page body. The synonyms in the title label should also appear in the body of the page.
This sounds very challenging, and it is true! Writing an excellent title tag is not a simple task. Especially for the website conversion rate, the webpage title is even more important.
Author: Hangzhou Si Yi ou Network Technology Co., Ltd.
Zac is recommended in related articles: what knowledge should professional Seo systematically learn?